My business is an offline mobile clipper blade/scissor sharpening company that my dad and I run. About 2 years ago my dad bought a ton of scissors to sell to our customers. He did no research before he bought so we ended up with a bunch of scissors our customers don't want (they like long scissors and we have a ton of short ones). So, cut to last year I decide to at first sell them on ebay which didn't work out because of the competitions prices on scissors. That's when I decided to build a website for the scissors/our business. But I haven't promoted it or anything (aside from telling my customers to check it out) and it's been sitting for a year with only 1 sale. I know there are multiple issues with the site such as not a lot of content and no backlinks and seo, but I'm feeling a little overwhelmed at where to start.
So my questions are:
1. Am I allowed to post my web address? Or should I wait for someone who wants to help and private message them? I don't know the etiquette.
2. I know an email list would help me greatly and I've checked out a few different sites. I need something that is user friendly where I can highlight products every month and not just set up an autoresponder. Is Mailchimp what I need to be using or it there a better one?
3.Could I have someone build me a email template that I could fill in every month and if so how much should that cost (maybe get it done on Fiverr?)
4. When I add a product listing I can add keywords to each one. How many keywords should I have to be effective? I heard that too many could be a bad thing.
5. Product meta tags. Here's where I get totally confused. Each product lets me have meta tag with either the 'keyword' or 'description' tag then I can add whatever I want. Should I use keyword meta with some keywords or description with the product title or something?
I know this is a lot to ask and I still have a bunch more questions! LOL I'm using Auctiva to build my site (which I love, I haven't had much luck with WP). I would have asked these questions on their forum but they don't seem too active and I think you guys have built more sites than anyone there has. I hate that this site has been just sitting there costing my business money when I know with a few little tweaks I could be making regular sales.
Thanks in advance to anyone who can help me out!