Which of these designs fits best for a single-product online store?
Soon I'll be launching an online store in a niche market. I will be having the products manufactured under my own brand name and (at least at the start) the focus will be on selling one main product. There will be a few add-on accessories available, but for the most part the focus will be on the one, main product.
And so, it seems that the regular e-commerce approach does not fit too well. If I am selling one product, there is no need to have the product pages and the typical e-commerce home page that show cases multiple products - because, after all, I don't even have multiple products to sell.
So I've been trying to think of the best way to approach this. How do I create the online store in such a way that it does it's job, while only selling one product.
The first thing I thought of was not too call it something like "nichestore.com" because it's not much of a 'store' with only one product on it. So I was thinking of taking the approach of calling it "brand.com" and sticking with that.
The next thing I thought was to make the design more of a 'sales page' type of design. Instead of having a home page where the customer then needs to 'click through' to the actual product page - I figured I may as well use the home page as the product page (in a way) that way they don't need to click on anything. The product and all of the information is right there, on the home page. Helps with SEO too, I think.
So without further delay, I was thinking of some of these designs:
Health Point - Awesome WordPress site based on Health Point theme
Whitelight
Nautica
MakeDesign,NotWar | Theme: Lit
Or a combination of them all in to one (taking various aspects and forming it into the one sales page). All of the above would need modification, but as a bare-bones theme I think you will be able to image what they would look like if it was a single-product website.
So what are the thoughts here guys? Does anyone know of any other websites which are selling single products and how they have handled the process?
I made an Android tablet store, Android Hub - Australian Tablet From $289.95 - Call 1300 363 464 and it is currently a single product store but I don't feel this is suitable for my next product. Also, I want more content on the home page.
Let me know what you think!
Thanks for your time
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krzysiek -
Thanks
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justray -
Thanks
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kurtbai -
Thanks
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