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Form Leads valuation - CPA Vr. Affiliate Network

by atag40
2 replies
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I am looking at creating a form lead campaign for my product. (its a financial product for businesses)

We want buy highly targeted leads using a form lead, where the consumer will fill out 5 - 10 qualifying questions to help us determine their interest.

The goal of our approach is to qualify the lead as eligible for the product and highly interested in purchasing. The qualified leads will be contacted via a call center.

This leaves me with a few of questions:

How can we determine the fare market value of this type of lead, using some independent model for valuation? (Is there a standardized formula we can use?)

For anyone experienced with this type of marketing: What are the most important factors for the success of this type of lead campaign? (and what are the quickest ways to screw it up? )

Alternatively, would anyone suggest an alternative approach such as CPA or Affiliate marketing? If so, why? Please keep in mind this is not a $2 widget - but a (relatively) high ticket value item for business owners.
#affiliate #cpa #form #leads #network #valuation
  • Profile picture of the author atag40
    Hey,

    sorry for posting this thread here. I posted it in the marketing thread where it is more aptly categorized. As you can see, i'm new to the forum and didn't check which thread I was in when I posted.
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  • Profile picture of the author redlegrich
    Regardless of where this post is on the forum, you just need to do a bit of math and know a few things. To determine what to pay for a lead you need to know your conversion rate. If you get 100 leads how many convert to your offer. With that number you know how much you can pay for a lead and still make money. Now of course this is a pretty basic overview, but regardless of the number of steps in the sales funnel (and there may be more than just one) it still boils down to your conversion rate and the price of what you provide.

    Most important factor, IMO it's the conversion success of your sales page. CPA or affiliate, well you'd have to test but I think the safe approach at first is an affiliate model. You only pay when success happens, with CPA you will pay per lead regardless of success.

    Affiliate- risk on the affiliate (they spend the money to send traffic, if it does not covert then they lose). CPA- risk on you (while someone is paying to send you traffic it does not matter to them whether it converts or not so you darn well better know your conversion rate).
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