Ecomm titles, kws, categories and tags

by dswconsulting 4 replies
In and effort to stay google friendly I'm always cognizant of kw density. My question to you guys is.... when setting up your sites o you avoid using your kw in the various page inputs. Like: desriptions, categories, titles, tags and etc.
Ie. If your site was selling "spoons" would you limit the use of the word spoons to the description? I always shoot for 1% or less kw density but after all the other page inputs the ratio can quickly become too high.
Your thoughts please.
#ecommerce sites, wholesaling & drop shipping #categories #ecomm #kws #tags #titles
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  • Profile picture of the author alksense
    Originally Posted by dswconsulting View Post

    In and effort to stay google friendly I'm always cognizant of kw density. My question to you guys is.... when setting up your sites o you avoid using your kw in the various page inputs. Like: desriptions, categories, titles, tags and etc.
    Ie. If your site was selling "spoons" would you limit the use of the word spoons to the description? I always shoot for 1% or less kw density but after all the other page inputs the ratio can quickly become too high.
    Your thoughts please.
    I am in no way an SEO expert but I can tell you that my product pages all rank VERY high organically and I really don't worry about KY density.

    I also often use generic product descriptions (provided by drop ship suppliers) which you would think would hurt my ranking because it is content that can be found all over the internet (on competitors sites) but this has never negatively effected me.

    I think what REALLY helps my product pages rank are my unique page titles, meta tags and meta descriptions.

    In my tags I include the supplier name, product name, sku# and other relevant information (collection name, color, size, etc, etc, etc) and I find that by creating unique product pages for each variant of a product (instead of having drop down menus with options) I am able to bring in much more organic traffic from BUYERS who already know exactly what they are looking for.

    I automate the creation of all of the tags in Excel with simple formulas so it really doesn't take much time at all. If you have any questions on how to do this I'd be glad to help.

    -Anton
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    • Profile picture of the author dswconsulting
      Anton,
      Any help would be greatly appreciated. I'm currently building my site and all of my products have variations. My plan was to create drop downs for ea but perhaps ill consider your approach. I have created many of the titles and tags already and they are all unique. I also have unique product desps as I thought this would improve rankings. I'm surprised to hear using a generic version doesn't hurt you considering the duplicate content.....that's something I can test once my site is live. Thanks again and if you could pm me regarding the xls sheet and how you set it up that would be awesome!
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      • Profile picture of the author dswconsulting
        Will a few other of you veterans chime in on their strategies regarding titles, descriptions, categories, tags and etc.... essentially their on page seo techniques specifically for ecommerce sites.
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  • Profile picture of the author oldsteel68
    I dont think about density at all. I write to sell the product to the customer. If you write about the product in the description, it will naturally be about the product.....

    As far as title tags, I put - Product Name | SKU | Category

    I dont use meta keywords. Meta description is a brief sales pitch. Usually pick 2 lines from product description and paste.

    Build your site for your customers, not google.
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