Wondering how many of my fellow Warriors who run eCommerce sites use ReTargeting as a part of their marketing mix.
The behavior of a typical buyer is to compare and research products thoroughly before making a purchase. This means that even the best potential buyer has chances of leaving your site before making a purchase.
Given such behavior, isn't not using something like ReTargeting akin to leaving money on the table. Especially when spending money and time to get visitors to your store in the first place.