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Marketing Budget

by barefut
2 replies
  • ECOMMERCE
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I was wondering if any e-commerce owners had a specific budget they have dedicated to advertising/marketing.

I took a small business class here locally, and they said the first year, you should spend 10% of your cashflow (gross sales). The after your first year, drop it down to 6-8%.

Anyone have a rule of thumb? This could fluctuate a lot depending if you use PPC/SEO/other methods.
#budget #marketing
  • Profile picture of the author Igor Pauer
    It is not possible to say "10% of your cashflow". In high-competitive niche, starting your eshop, or going to new country if you want to start up fast, you can easily spend 1000% of your cashflow.

    Once established, using WOM - it will be no problem to spend 0%.
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