E-commerce Site Launch - Tell me what you think

31 replies
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Hi all,

So I have finally finished building the following website, please let me know your thoughts, what's missing, what you like and don't like...

www.DisneyInfinity.co.uk

Thanks!
#ecommerce #launch #site
  • Profile picture of the author dave_hermansen
    The site looks amazing, but do you have permission to use the trademarked word 'Disney' in your domain name? If not, I think it's probably only a matter of time before you get a letter from their attorneys.
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    • Profile picture of the author willyboy104
      Originally Posted by dave_hermansen View Post

      The site looks amazing, but do you have permission to use the trademarked word 'Disney' in your domain name? If not, I think it's probably only a matter of time before you get a letter from their attorneys.
      Thanks Dave, glad you like the website.

      Unfortunately I do not, it is a worry of mine, however I am risking it. The way I see it is that I am representing Disney as a retailer, so why can't I use their TM when selling their products. If I do get a letter from their attorney then I will discuss the situation, if there is no flexibility I will obviously have to take it down.

      For now, it's live and I am sure I have a experience ahead of me.
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  • Profile picture of the author dragsternj
    Looks god but i also think this will be not up for too long. Hope you are not getting fined, Best of luck
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  • Profile picture of the author WRTech
    Does look good, but yeah, Disney is notorious for how ruthlessly they protect their own trademarks -- no chance this one is going to escape notice and absolutely no defense that you can legitimately mount against them.... Sorry!

    (My primary client in my software consultancy is an attorney that specializes in Patents, Trademarks, and Copyrights, as well as continuing legal education -- Disney is THE example he uses in his courses and with clients as the company to NEVER infringe upon).

    Good luck?
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  • Profile picture of the author ScooterDaMan
    I had a website that sold NASCAR collectibles that had the word NASCAR in its name. After two years of selling their licensed products from NASCAR-approved manufacturers, I was contacted by a wet behind the ears attorney representing NASCAR and told that not only could I not have the word NASCAR in my name, but that I could not even mention the word NASCAR anywhere on the website. I asked the attorney what I was supposed to call a Dale Earnhardt collectible car - an Indy car? He didn't care. In the end, I shut the site down, telling the idiot that they just lost another merchandising route.
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    • Profile picture of the author wizzlesticks
      Why don't you just choose another domain name and rebrand the website accordingly? Disney won't stop you from selling their products, they'll only stop you from using their name in your branding... The site looks good and it would be a shame to see it go to waste.
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  • Profile picture of the author alvinchua91
    Actually it looks fantastic, I would buy products from it. Just the name infringement...
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  • Profile picture of the author ekatronik
    Good design, i hope you can talk with disney about the name
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  • Profile picture of the author willyboy104
    Thanks all, do you think it would be worthwhile for me to approach Disney first to discuss how I could represent them in the UK?
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    • Profile picture of the author dave_hermansen
      You could, but I think there's about a 99.99% chance they will just tell you to drop the domain name. I would find another targeted domain name that doesn't have the word Disney in it & brand that instead.
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  • Profile picture of the author wakeforce139
    Yeah I don't think you are going to be able to use that domain for a long time, contacting them most likely is going to result in them shutting you down now instead of later. If you are willing to risk the most likely scenario of losing the domain (and your brand identity you may have built) at some point you can press ahead and try to stay under the radar.

    I would suggest getting something different and building an identity around that instead. If you go this route you may as well contact Disney and at least see what they have to say first.
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  • Profile picture of the author ReferralCandy
    Yeah, you're definitely going to get into trouble for this... I'd recommend a separate identity, too. They're definitely going to pull it down, no question. Enjoy the ride, I guess. They'll certainly sue you for infringement. I hope it doesn't end too ugly for you.

    -v
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  • Profile picture of the author kurbanbd
    nice discussion. thanks all for sharing ideas.
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  • Profile picture of the author Marco030
    wow, great site with clean design! I like the fonts, I like the layout and spacing and it looks really trustworthy!
    Good luck with not being sued by Disney with that! But I am sure you well sell great!
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  • Profile picture of the author jspmedia
    great site..looks good. But I think you need more info page like return, privacy, terms, etc..

    also I would get new domain ASAP - Disney is the one company who will not playing around.
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  • Profile picture of the author 1209media
    I absolutely love the site design, graphics and product pages. Perfect for your niche.

    However, you need to change the domain - sooner the better. Just transfer you content over to a new domain. No use marketing a site that you'll definitely have to change later.
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  • Profile picture of the author smileverse
    Awesome website. I love the design and graphic. I suggest you to implement live chat on your site. For online businesses, it enables you to engage visitors in real time and reach out customers proactively. There are many chat plugins for wordpress. The top 3 most popular plugins are ClickDesk, Comm100 Live Chat, Zopim.
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  • Profile picture of the author malia
    Awesome site and awesome concept.

    Listen, ditch the trademarks and ditch them now. Here's why:

    Having pursued someone for intellectual property infringement before, the MO of IP attorneys is to allow you to accrue revenue and THEN pursue you. Infringement allows the trademark owner to collect actual damages AND punitive damages. Allowing you to generate revenue = more damages for the owner of the trademark.

    Don't risk it, or else you could get hit for a lot more money than you think.
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  • Profile picture of the author mshajid
    Wow it's really coool
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  • Profile picture of the author talashsoftwares
    i need a good web designer
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  • Profile picture of the author Mikaedi88
    One of then best sites Ive seen, the graphics are so awesome, as other Warriors have stated that it could infringe Disney copywright, would it not be better to contact Disney to seek permission to use their brand..
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  • Profile picture of the author euraffiliates
    Great Site. Unique Design. Now the difficult job is to attract visitors/buyers. Wish you a great success in bringing the business too.
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  • Profile picture of the author Noel2010
    Great design, Very pleasing to look at.

    All the best with traffic and sales.
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  • Profile picture of the author ninjawarrior
    Yup, quite pleasing to the eyes indeed. I do note that almost everybody who complimented you on how nice the site looks have concerns about the domain name. You might want to spare yourself the aggravation later on when (not if) Disney's hounds come a-knocking. Better us to tell you than them, right?
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  • Profile picture of the author Shenpen
    Love the Sparrow chat option!
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    • Profile picture of the author Silas Hart
      I'm not going to give you legal advice.

      Your products need to be pushed up the page, and I would put that Youtube video on the right hand side, small, on autoplay. You have 2 seconds for people to identify that your website is an eCommerce website, so you have to show them products as soon as possible and in my professional opinion, it's best to put your best selling and/or hot items up towards the top so it's one of the first things potential customers see.

      Pre-orders and "Limited Quantities" go hand in hand. You'll increase your conversion rates by showing low quantities available. I do this as a HotToys sellers.

      Are you interested in selling your site at this point, by any chance?
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  • Profile picture of the author rlcf
    Nicely done website, great job.

    Daniel
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    • Profile picture of the author ShaggyMax
      As a point of reference, you can tell a cease and desist is getting serious when a signature is required or better yet, when you receive a court date

      There are clever ways to market this without outright using the Disney name. Regardless, the site looks great and I wish you success!
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  • Profile picture of the author domainscience
    Okay, I live this site.
    If you want to make one for jewelry, please email me your price.
    domainscience@yahoo.com
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    CandlePrize.com

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  • Profile picture of the author Shenpen
    Ah - redirected to Disney now
    Are you getting it resurrected under a different name?
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  • Profile picture of the author willyboy104
    Yeah unfortunately Disney got in touch and demanded the domain name be transferred to them.
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