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What Is Your Biggest Hurdle To Further eCommerce Success?

by kaizenify
6 replies
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Would love to know what people are actually having a hard time with in ecommerce whether it be marketing, sourcing, customer service, etc.

But from those actually in ecommerce, not wanting to be in ecommerce (big difference)
#biggest #ecommerce #hurdle #success
  • Profile picture of the author brandon_holcomb
    Probably the biggest mystery for most people is where to get legit buying traffic.
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  • Profile picture of the author ScooterDaMan
    The biggest challenge is conforming to the ever-changing Google rules. If you follow white hat practices, your sites will stand the test of time but it will take you far longer to be successful. If you go the black hat route, you might see some immediate success but please don't quit your day job. That success is usually very short-lived.

    From what I see on most forums, the hardest part is patience - believing what you are doing will eventually pay off and not dropping out when you don't see immediate success. I've had websites that took a year to start making decent money.
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    • Profile picture of the author kaizenify
      Originally Posted by ScooterDaMan View Post

      The biggest challenge is conforming to the ever-changing Google rules. If you follow white hat practices, your sites will stand the test of time but it will take you far longer to be successful. If you go the black hat route, you might see some immediate success but please don't quit your day job. That success is usually very short-lived.

      From what I see on most forums, the hardest part is patience - believing what you are doing will eventually pay off and not dropping out when you don't see immediate success. I've had websites that took a year to start making decent money.
      Could not have said this better myself ... so do you think market research (keyword research) plays a huge factor in that. Going into an insanely competitive market with little differentiation would be a recipe for failure. I have found it better to start in super small niches, get some income in and then grow into larger and larger markets from there.

      I LOVE what you said about patience! So true ... too many people give up too early
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  • Profile picture of the author MarketingMatt
    The hardest part is maintaining steady sales. E-commerce stores, especially for those in niche markets like myself, have to know that there is one major peak buying period: Thanksgiving through to about Valentine's day. and the other 8 months sales fluctuate depending on the products sold and if they pertain to a upcoming Holiday.

    Unlike traditional sales where you can talk your way into a customers wallet and sell them hot coffee on a stifling summer day, All you can do is drive traffic to your site then pray to the e-commerce gods that your content and appearance is clear and attractive enough to get the customer to add it to their cart and purchase.
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    • Profile picture of the author ShaggyMax
      Over a ten year period you start to clearly see the relationship of quality traffic and sales. Driving quality traffic is a big hurdle and difficult to maintain.
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  • Profile picture of the author LogoDesign4u
    The biggest challenge is conforming to the ever-changing Google rules and website visits. my site have 200+ per day.
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