Who here IS using WordPress for ecommerce successfully?

by malia
17 replies
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I'm not a proponent of WP for an ecommerce site, for many reasons. However, I am helping a friend and it makes sense. The site is more content than commerce and it makes more sense to integrate commerce into WP than to try to create better content management on an ecommerce platform

Before the PCI brigade comes-- its paypal only so that's that. There will be SSL for collecting personal info, bases are covered.

I'd like to get experience from those who are running successful ecommerce stores on WordPress, what are the downsides of using it? Is it clunky?
#ecommerce #successfully #wordpress
  • Profile picture of the author coops123
    There are some cool eCommerce plugins out there, http://vandelaydesign.com/blog/wordp...mmerce-plugins personally I haven't tried any. I normally use Opencart as a free open source software for a shop.
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  • Profile picture of the author Sina Nasseri
    For a startup or small-sized company, I would recommend Wordpress + WooCommerce plugin.
    Two of my clients (one on OsCommerce, the other on Magento) have migrated to WooCommerce and they both speak highly of the platform. Cleaner interface from a user perspective and loaded with functionality (some are free, some are paid).

    WooCommerce Pros:
    -Free (and no limit on # or type of products)
    -Easy to manage (seamless tailored to WordPress and doesn’t require high learning curve)
    -Design (platform is compatible with huge amount of already existing template)

    WooCommerce Cons:
    -Will require an initial investment to get the more popular extensions
    e.g. table rate shipping ($99), product import ($99)

    Here is a complete list of available extensions:
    http://www.woothemes.com/product-cat...ce-extensions/

    Good luck!

    Sina
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  • Profile picture of the author skn1993
    Downsides/Cons of using Wordpress for your ecommerce -
    It is not very secure.If not properly taken care of your site can be easily compensated.

    Other wise its amazing if we use woocommerce + wordpress.
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    • Profile picture of the author Anomale
      Skn, Can you give some details on how to operate a wordpress site securely? I am planning on opening my first wordpress ecommerce site this week
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      • Profile picture of the author skn1993
        Ok here goes,

        First of all no website is completely/100% secure because everything has a exploit.
        You can probably secure your Wordpress website to the maximum extent by following these steps -
        1) Never use a NULLED/Cracked version of Wordpress Themes/Plugins because most of these scripts are loaded with lots of malwares and they can also easily get access to your website by editing the script.
        2) Get rid of the username "admin" this is the most predictable Wordpress username, even if you use a different name there is a easy way to get the main admin username of the website.So its always recommended to use a very STRONG password.Try to make use of expressions like %,$,!,@ make it really hard to guess.
        3) Brute Force Attacks- These are the most common type of Wordpress attacks where the person tries to login on your site again and again using the admin username but fails to crack the password.For preventing this you can use a plugin to Limit Login Attempts.So that whenever a user tries to login plenty of times you will be notified via mail and as well the user won't be able to login using the same IP Address until the specified time by you.
        4) Be wise while choosing a web host for your website.If you're on a shared server (one that hosts other websites besides your own) and a website on the same server is compromised, your website can potentially be compromised too.So its better if you go for a VPS(Virtual Private Server) It is expensive tho.But if you are trying to just startup then you can go ahead with shared hosting but make sure you choose a well known web host.You can always blame them.
        5) Try getting a EV SSL Certificate for your website it will not only helping in increasing site security but it will also help you in gaining conversions on your website, since users find the website secure.
        6) Keep your databases and site backed up.

        Additionally you can also use a CDN on your website, which will help you decrease your site loading time & it also adds up another level of security.You can make use Cloudflare they have a free plan too.
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  • Profile picture of the author Korey Carter
    I have many clients that are successfully using Wordpress for Ecommerce and have been for years. How we have it setup Security is not an issue. We have a plugin for Wordpress that handles all of the products and categories and then we connect to our 3rd party hosted PCI DSS compliant Secure Shopping Cart for the checkout process.

    I believe that Wordpress is one of the most customizable systems out there for web creation. Huge community support and plugins that will do about anything you want. Also out of the box it is an SEO powerhouse.

    So I not only believe that Great Ecommerce can be accomplished with Wordpress, I have seen it first hand over the last couple of years.

    Let me know if you have any questions as I would be happy to help you out however I can.

    Korey
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    Our Secure Shopping Cart will integrate into any website quickly and easily! We also have a Wordpress plugin to make any Wordpress site a full fledged Ecommerce site.

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  • Profile picture of the author blackli0n
    There are many people I know, including myself, running a success e-commerce off the Wordpress platform. There are some pretty mature plugins out there. It really comes down to the size of your store (how many products), complexity of store features required, and also the degree to which the wordpress blogging platform is essential to your site.

    If you're only selling a few products or a few TYPES of products, you could simply use WP and a nice little plugin. For selling many more products, you could very well have the ecommerce be your main site and then have WP in a directory, or vice versa, and you'd have the best of both worlds.

    What's most important in the end is not so much what platform you use but that you get all the features you want. This is your business and your service to customers, there shouldn't be any compromises for your vision. If you need something that doesn't exist, get it custom-coded and be done with it! I do not accept any downsides for my business.
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    wpjohnny.com - Make Money with Wordpress
    Passive income since 2007. Trying to consistently crack 5-figures/month. find what you love - dream big - work hard
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  • Profile picture of the author Vahalla
    The only real difference to me from running eCommerce websites on WordPress or a dedicated eCommerce platform like Magento or OpenCart is that the plug ins tend to get a bit disorganized and not as easy to create affiliate systems for your product.
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  • Profile picture of the author jbthemummy
    I've only used Wordpress with WP Commerce Plugin (Customized) and these days I just use ECWID. Works like a charm. People who think Worpress is not a good ecomm platform are people who spend time or forums chatting away instead of doing some real work.
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  • Profile picture of the author lastreporter
    Originally Posted by malia View Post

    I'm not a proponent of WP for an ecommerce site, for many reasons. However, I am helping a friend and it makes sense. The site is more content than commerce and it makes more sense to integrate commerce into WP than to try to create better content management on an ecommerce platform

    Before the PCI brigade comes-- its paypal only so that's that. There will be SSL for collecting personal info, bases are covered.

    I'd like to get experience from those who are running successful ecommerce stores on WordPress, what are the downsides of using it? Is it clunky?
    I have tried WordPrss and tweaked it a thousand different ways, only finding that it had far too many flaws and limitations. So, I went with Shopify. I am totally satisfied with this ecommerce platform. It's secure, flexible and economical.The conversion rates are also much higher than they were with WordPress.
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  • Profile picture of the author Michelle Green
    Wordpress for ecommerce is really only suitable if you have a few products, but it sounds like your site would be a perfect candidate since it is primarily content based.
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    • Profile picture of the author Korey Carter
      Originally Posted by Michelle Green View Post

      Wordpress for ecommerce is really only suitable if you have a few products, but it sounds like your site would be a perfect candidate since it is primarily content based.
      I have clients that are selling 500+ products on their Wordpress websites and have access to all the advantages of Wordpress Plugins with SEO and everything else.

      Wordpress is so powerful to be able to make changes and adapt to how quick the web changes on the spot. Let me give you an example.

      I just had an SEO guy explain to me how important schema.org and rich snippets are going to be in google search results in the future. Just so happened that I had read about it a few weeks earlier and went out and found a Wordpress Plugin that displays star ratings in google search results. I implemented in on a couple of sites and it really boosted the click through rates right away.

      Time to implement: 5 Minutes.

      Not saying that Wordpress is perfect but it is a strong base for a website and if you can effectively add Ecommerce to it you have a structurally sound and versatile site going forward.
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      Our Secure Shopping Cart will integrate into any website quickly and easily! We also have a Wordpress plugin to make any Wordpress site a full fledged Ecommerce site.

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  • Profile picture of the author wordpressfuse
    Wordpress would be a perfect platform for any type of website. There are tons of awesome themes and plugins available.

    Take a look at this awsome Apple inspired theme that you might love to have : Mio – The Free eCommerce Wordpress Theme | Wordpress Fuse
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  • Profile picture of the author repricerexpress
    Woocommerce is the way to go if you're going to do ecommerce via Wordpress—very well supported and a surprisingly mature option. My programmer friend generally use themes from Themeforest to get up and running fast since many of the good ones are responsive and cover Woocommerce integration.
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    Amazon repricing software that helps you win the Buy Box more often. eBay repricing also available.
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  • Profile picture of the author marcis
    Why don't use Prestashop? It's easy to install, configure,...
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  • Profile picture of the author surepost
    It's not ideal, but it does come with one distinct advantage: many IMers are quite familiar with Wordpress and thus it has a shorter ramp-up-time.

    There are a lot of really good options out there these days, but many have steep learning curves when it comes to customization.
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  • Profile picture of the author forekast
    My most successful eCommerce website is actually using Pagelines Platform Pro (I think it's been discontinued). I actually sell products that I make related to the music industry. I set it up all manually though, and since it's doing so well, I haven't bothered to change the layout. I use e-junkie as my payment processor for that particular site / store.

    I also have WooCommerce on one of my Wordpress sites and I'm making about $20-$40 per day in sales on that site. But I'm selling services, so there's no goods that need to be shipped or sent digitally.

    I would actually convert a lot of my sites to the Pagelines Platform Pro method if I had the time. I'd just need a larger E-Junkie subscription or multiple accounts. I've found that it gives me more control over it. Basically I just create a "box" for each product and then have the "box sets" display on the homepage and category pages. Then I make a page for each product itself and link to that page from within the box.

    There's a ton of options out there for eCommerce on Wordpress though, you just have to get creative.
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