Advice Wanted - Content on Authority Site or Ecommerce Site?
I am starting a new ecommerce store on a brand new domain that I registered - I love the domain and it's brandable
I already have another domain with exact match relevancy to the same niche as the ecommerce store. This domain is a PR2, aged site I picked up in auction however it's a longer domain and less brandable.
So I have 15 very high quality content articles ready to post online and I will be getting more. I am debating internally what my best long-term move would be and here are my options:
1. Create an authority site on the PR2 domain - put the articles there, pay for someone to blog for me and post to social media etc - goal would be to get an engaged audience. I then pass link juice to my ecommerce site - this looks good for my ecomm SEO and it will also pass some customers over by linking to products, doing reviews and linking through, etc.
2. Forget about the PR2 site mostly - I can put up some articles, maybe throw up a few more here and there and then put contextual links through so I still get some link juice but that's about it. I put the articles on my brand new domain instead and try to get the SEO rankings directly on that site.
Just as an FYI I know what I'm doing in ecommerce and own/ run several successful sites. But this is a different type of niche, think more hobby and it has a lot of people that like to research, read on things, and generally chat about it (forums). Where is the best value? Is it worth it to invest time and money in two sites at once with the goal to make most of it from the ecommerce site? Any other thoughts or options I didn't mention?
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