Need help and advice on my ecommerce site

3 replies
  • |
Hello Warriors,

I am a newbie to this site and fairly new to Internet Marketing as well. I am helping market my cousins website "". I want to get into paid advertising like Google Adwords and Facebook ads. But before I do that, I want to know if my website is "ready" for it.

What I mean by "ready" is:

-is the site seo optimized
-easy to navigate
-organized correctly
-easy to check out

And any other advice and tips would be greatly appreciated.

Thank you!
#advice #ecommerce #site
  • Profile picture of the author ReferralCandy
    Hey! Your site looks pretty decent. I'd say you're ready to get into paid advertising.

    That said, here are some ideas for improvement:

    - Your logo could be made more professional, ask for advice from a graphic designer. (The typeface used is sterile and a little unprofessional)

    - Add a slogan under your logo. Summarize your "About Us" page in a sentence- "Glamorous hand-crafted accessories" could work, or maybe you can think of something better. Don't leave it up to your customer to figure out what you're selling, slap them in the face with it.

    - Your banners aren't clickable! They should lead to product pages when I click on them.

    Cheers, and good luck!

    Measure, manage and incentivize customer referrals with ReferralCandy.

    PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

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  • Profile picture of the author smileverse
    I like your site. I thinks it's ready for Paid Advertising. Here are two tips I give you:

    1. Pinterest is a great social media marketing tool you should not ignore, especially for your products. You can have a try.

    2. Live chat maybe anther tool you can't miss. It is an effective tool for online businesses to improve customer service and sales conversion, such as Comm100 Live Chat, Live Person, etc.
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  • Profile picture of the author Mary Popowa
    1) I would suggest remove cross from "Couture" word because you cutting out non-Christian customers, its may considered by visitors as non-professionalism from your site.

    2) About as page usually the most visited page after landing page for on-line store. Your page doesn't say mach, put whatever possible info you can put: who is behind this business with photos, how it was founded, when, what is your message and purpose...etc, around 1000 words. After reading this page customers will either love you or leave you.

    3) Put "About our Product" page, where you write all kind of info related to beads and findings you using in jewelries, what is the difference from handmade and mass-produced, what is Swarovski, what is pearls and where they came from, what is the difference from Japanese pearls and Swarovski got idea. This is for SEO purpose and make your visitors stay longer on your site.

    4) Make names for your items more informative, instead "Evil Eye" bracelet for Men write "Evil Eye" bracelet for Men using Gold-stone Rhinestones with Crystal Cross shaped Focal Pendant". Put as many keywords as possible in your product's name.

    5) Add extra big buttons like "Ad to Favorite", "Tell a Friend"

    Hope its help.

    You don't have to be great to start, but you have to start to be great ~Zig Ziglar~

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