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'Starter Kits'

by RyanGillam
5 replies
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Good Evening fellow Warrior Forum Members,

I operate a tool retailer in the United Kingdom (don't mind giving away my niche!). Anyway, sales are trickling in but many people are asking me to start to put together 'starter kits' for various jobs i.e. electronics starter kits, home starter kits, construction starter kits. Now this is something that I intended to do in the past anyway so I am willing to do this. However I have a question.

I am going to list these kits on my website. However, I was wondering whether I should create a separate website where these people can also purchase these kits? It would be the 'only' kit on the page and operate as sort of a sales page type thing as opposed to a fully functioning website. I have a feeling I will be able to work on the SEO much more effectively for this single page. All purchases will be tied into my main website's mailing list and of course all purchasers will get a receipt that links back to my main site (I will include a gift coupon for them to use)

So is that a good idea? Or should I just focus on building up the amount of 'starter kits' I sell on my main website?
#kits #tarter
  • Profile picture of the author herrick
    For Seo purposes I would keep the kits seperate. but also look at the keywords for the types of kits you would put together and look at the volume and competion for those keywords. Make sure the profit is worth it because natural growth is good but sooner or later your going to want to do adwords.
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    • Profile picture of the author RyanGillam
      Originally Posted by herrick View Post

      For Seo purposes I would keep the kits seperate. but also look at the keywords for the types of kits you would put together and look at the volume and competion for those keywords. Make sure the profit is worth it because natural growth is good but sooner or later your going to want to do adwords.
      Great, thanks for the response!

      Profit is certainly worth it! Will most likely be incorporating it into my current marketing budget rather than come up with a completely new thing. (The majority of my sales at the moment come through trade magazines as opposed to AdWords)
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      • Profile picture of the author keyon
        I can't think of any good reason to build separate websites for your products. A lot of people did this several years ago, when Google had some favor with exact match domains, but those days are gone. I think now you're just as well to keep everything on the same site - especially if all your products are in the same niche. Besides, a "single page" website would be very difficult to bring to page one in the search engines.
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        • Profile picture of the author RyanGillam
          Originally Posted by keyon View Post

          Besides, a "single page" website would be very difficult to bring to page one in the search engines.
          I was thinking I could do it in a sort of blog format. i.e. hints and tips surrounding using those types of tools, jobs that you may do with it etc. I have a blog on my current site but this would be more specialised.
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  • Profile picture of the author Vanilla Gorilla
    Personally, I feel as if keeping all of the tools on one site adds legitimacy to your business. People will see a plethora of possibilities and assume that you're not just some guy selling tools out of his garage.
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