eCommerce Site, What am I doing wrong?

Your better off asking in this part of the forum Building eCommerce Sites - Wholesale, Drop Shipping

Regards,

Lee

Well, to me it seems a bit unserious.

Build some trust around the site, get some Facebook and Twitter buttons in there and try to get some social proof from some "current customers" or something.

Honestly, as it is now - I wouldnt buy anything from there. Just looks to spammy.

I like the telephone number, which definitely gives this site some trustworthy but actually the rest doesnt somehow to me.

But maybe this is just for me, but anyhow dont take this as an offense - I just ment it as a honest "review".


Good luck with your venture!

If it's B2B start marketing for B2B!

I think the website is alright, but you need to get the right kind of traffic to it. I recommend a nice landing page as well. I don't see any product descriptions either.

You seem like just another Software & Free Downloads - Software.com company, no real reason or trust.

Add a guarantee about the software being legit or money back on the website in a place where it is always seen. ie: Header

I don't know about your products but as a first time visitor, it seems a bit overwhelming. There is a lot of stuff all over the place. Maybe too many options. The left column requires a lot of digging down to get to a product and there are so many.

For legitimacy, I'd put all the "authorized reseller" things up top, and not scrolling.

It's hard to answer this question without knowing what kind of traffic your are getting. Are you getting targeted traffic? Meaning are you getting B2B consumers to your site that would need your product?

How is your pricing? Is it cheaper or more expensive than your competitors?

What unique selling points do you offer? Meaning why would someone buy from you instead of your competitor?

When you figure out the answers to those questions, you will know why or why your site isn't making sales.

Hi,

I think the site looks ok but I think you should remove some of the shadow effects so that it looks a litle "cleaner"...

Also... I just clicked on one of your brand links and then just randomly followed it until I could buy something and it gives the breadcrumbs twice...
McAfee SaaS Email Protect & Cntinuty 2:2GL Band J 10001-+ - Licenses-Direct

Might be worth looking into....

Cheers and Good luck!

Hey,

There is tons of things that could be wrong with the e-commerce site. Your stats are very little. I have seen ecom sites getting ~200 UV/day and still don't break even.
Some questions for you to think over:

- Who is your target market?
- How easily can they find a similar product to yours and compare? If those license can be googled and bought at cheaper prices then why should I buy at your store?
- Are your customers price sensitives (i.e. then run some specials at really low margins). This way you can get them in your email list and re-market to them later.
- Have you identified what part of the sales funnel they exit at? Cart Abandonment rate etc...?
- Have you dived into PPC to test your offering and determining a good return on ad spend?

Ecom is a huge beast and it takes time. I hope these questions can help clear the picture up for you.

In my point of view, i would suggest you take "Customers Testimonials" and put it on your site. It will create confidence in your website visitors, and these testimonials will push them to believe on you.

Thanks

Check how the traffic is coming for. Is it organic or pay per click. Is it coming for the wrong keywords. If the traffic is not targeted, even if you have 100 visitor, conversion would not happen.

Your name is kind of counter-intuitive... People searching for "licenses" aren't buyers. They're looking for a serial they can copy and paste without paying. A buyer would be searching for something like "Adobe Photoshop CS5 best price" or "Word 2013 discounted" or something along those lines. The only buyers who would search for a license is a buyer who already has the program and needs to put it on a second machine.

Now I'm not saying start over and change your name - it's fine. You just need to change your messaging to reach the right audience. Make use of that big empty space at the top of the page. Fill this with a single sentence explaining what you're actually selling, or letting buyers know that they get instant digital delivery, no shipping fees, etc. Use the space.

The mission statement is way down on the bottom of the page, and doesn't really help the person who intends to buy software. It needs to better explain what you do - I'm sure you're providing a download link along with the license purchase, but I say that because I know this industry. Your buyer doesn't, they're just looking to buy a program.

The logo looks auto-generated, take the hyphen out. Simplify it using a Wordmark or scale it back to 2D, you need to give the impression that you're a real company. Big companies all have incredibly simple 2D logos or wordmarks.

You may do this already, I haven't thoroughly looked around the site, but offer the option to get a physical disc - if you're an authorized retailer, it's completely legal to include a disc version for backup/archive purposes. You can burn these yourself and most buyers will pay an extra $5 or $10 for that every time.

Six minutes is a long time to spend on the site without buying anything ... I haven't wrapped my head around that one yet. It could be as simple as users searching for one of the products and opening 5 or 10 tabs from the search results and not closing them until they've read them all. But it's hard to guess at this with such a small amount of traffic.

Where are visitors landing typically, on your home page or on specific product pages?

I think You need more traffic...50-70 a day is very small traffic..I'ts normal if there's no sales..Than ensure the visitor of your site is targetted..The last but not least...You may try to show testimonial from buyers who already bought your product..It really increase sales..

Okay, I went to your site and it looks good. However, to increase the buyer confidence, I would recommend adding the following to your site:

- SSL certificate and showing it on the website in the format of a seal or logo.
- Add a Privacy Policy page and explain how you deal with customer information within your stores. You can say that all of the info is kept private and encrypted.
- Add some logos of the payment methods you accept if you have anything other than PayPal
- And make sure your product pricing is reasonable, I did not look through actual pricing.

However, you can not expect that every visitor will come to your store and purchase something. Having an online store requires you to develop a marketing strategy and not just hope on word of mouth and social sharing advertising.

Another point to think about, the market you are targeting, is it popular to use PayPal in that area? Believe it or not, not everyone is comfortable paying with PayPal. Get a merchant account and accept credit cards on your site.

Sorry for a lengthy reply, but just trying to help.

I think trust is one of the biggest issue here. When you are a partner of Microsoft, Adobe etc don't they give you a verified link? So if customers click on it they are taken across to Microsoft etc and it displays your name as a authorised seller? If so really use that