Keyword Targeting on Product Pages
I've been entering exact product names as keywords into Google's Keyword Planner, and it seems as though many are not garnering searches. In this case, would it make sense to target a broader keyword phrase that is getting searches (for example, "Nike Shoes") even if the product page is more specific (for example, the product page is for one particular model of Nike shoes)?
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com