Any Tips?

Hi, your site seem to work well but there are a few things that came to mind when visiting....

You have a product with 0% off... Remove the discount on that one and any other that might have it.

The logo has a background that is not the same color as the rest of the header.

Another thing is that I personally do not like dark sites.

Good luck!

Your site looks good. I can share my thoughts with you:

1. If it was me, I will not put the introduction on the homepage, waste of place, at least not such a BIG place. Homepage is an gold display place, you should take the most important things here, such as more hot products, etc.

2. The banner in the homepage seems not processed carefully, which lowers the quality of the product, just my opinion

3. Maybe you can add live chat tool to your site. It help online businesses like you increase sales conversion. Famous options include LivePerson, Comm100 Live Chat, etc.

I would suggest getting rid of your banner (a lot of studies have showed they hurt conversions) Plus on some of them I can (just about read, because the text is almost the same as the background) 'Register and account with us for special offers' - Why? I want you to show me special offers first!

If you want to collect email addresses offer some other incentive. Don't require registration upfront. That just sounds like hard work to a customer.

Instead I'd think about creating a strong headline like (and I'm not a copy writer so this is just an idea) "The Ultimate Car Parts Store,

Just Select Your Model and Year From the List Below"

You then have 2 dropdwon boxes and visitors just select their model and year. You can then show them everything that is related to them.

At the moment they have to work out what to do for themselves. Then select a model, a new page loads that have all the years (most of which don't have images so the site looks unfinished) and then select further.

Under that I show all the car logos (helps give trust) that if you also clicked on would take you through to that models parts.

Also a black background makes reading realy hard - If it converted better you could bet that the top stores would use it. It would consider changing it.

I think you have a good looking site and of course you can make so improvements here and there but you'll always want to do that. In regards to your question, I agree with what others have said and would advise you to integrate a live chat option for customers. While this can be more work if done correctly it will provide your customers with a great experience which will make them more apt to come back (loyalty). Best of luck to you!

Congratulations on sticking it out through the toughest part of starting a business.

I don't really care for the look either. Things don't line up well and the darkness is not my favorite. If you look at any of the top ecommerce sites out there they are all pretty bright and cheery. You can still set yourself apart with a different look, but it should appeal to the customer. Clean sells.

It's very tough for a site that appears not-quite professional looking (no offense) to convince potential customers that the site is legit/trustworthy/worthwhile enough to enter their cc info and buy something.

It might very well be worth paying a professional to make your site look more professional. It could go a really long way toward conversions. I've also found that any credentials that can instill trust are worth including. I don't know who your credit card processor and gateway are, but one or both probably have official logos to include on your site (such as Comodo).