$50,000 to Invest IN FBA Inventory What To Sell?

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I have a sizable amount of money I would like to take and buy inventory for selling via FBA but I don't know where to start. I have just started reading up on FBA and have bought a wso based on FBA but would like to know if anyone is making a living doing this?

If so... where do you find consistent inventory to sell? I used to sell on ebay but it was hit or miss based on were I could find enough inventory to sell at the right price.

Is it better to sell higher priced items at lower margins or lower priced items with higher margins?

I don't want to be a slave to constantly packing and shipping a bunch of inventory on lower priced items so I'm leaning more towards finding higher priced items to sell and maybe that would also mean less competition.

For the experienced FBA sellers what do you do or think?

Thanks,

TedK
#$50 #fba #inventory #invest #sell
  • Profile picture of the author colinph970
    Its all about margin.....irrespective of price. If you buy at $20 and sell at $40 then its hard not to be profitable. That being said, the fees for FBA will cut into margin so I tend to go for items that sell for at least $20.
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    • Profile picture of the author imon32red
      I buy from friends, local vendors, startups, wholesalers, manufacturers and anywhere else I can find a deal.

      As a previous poster said, "its in the margins". That's the truth. Its all about the numbers. I would forget about spending $50,000 right now. Take a few hundred bucks and start shopping. Learn how to buy, ship to Amazon, sell a product, and then get paid. It sounds easy, and it is, but there is a huge learning curve.

      Once you learn how the process works, and how fast you can move a particular product, then you can buy in bulk. You might even find a product that you can buy and sell 50k worth every month. But it would be a real shame to buy 50k worth of inventory and have it take months or years, if ever, to move it.
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      I'm not selling anything.
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  • Profile picture of the author segman
    Best advice I can give you is to contact one of the Mfg's and ask them what they have on the floor in volume. That way they can cull out a small quantity for you with the least amount of hassle.

    If I knew what you were targeting I could suggest a manufacturer
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  • Profile picture of the author paulie123
    I agree with going direct to manufacturers. Also, do not forget to file for a resale tax license before you make contact with a manufacturer/wholesaler.
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  • Profile picture of the author Michael Rosmer
    One of my companies does fairly consistent sales on Amazon (though we fulfill ourselves). A number of things to consider here:

    1. Definitely make sure you have good margins, 50% isn't nearly good enough in my opinion, mostly we're looking for 75%-80% margins, better where possible. Think of it this way, say you purchase a $50 product and mark it up to $100 then you sell through Amazon who takes (depending on a few factors) 15% so you're down to $85, but then you've got to worry about refunds, fulfillment costs, warranty, support, etc. Early on we had a couple returns that were brutal on our profitability even with good margins. By the time you take all of that into account you've generally eaten up a significant portion of your margin...also, make sure the margins are based on having the lowest price on Amazon as it's a price sensitive market and make sure that includes shipping costs (in other words people will be shopping around based on shipping). The products we sell we are the cheapest by far and still have about 80% margins in most cases (not counting shipping, Amazon fees, etc.) Where possible aim to mark up 200%, 100% mark-up should be an absolute minimum.

    2. Make sure people are actually buying the product in reasonable volume. The easiest way to do this in my view is to look at the number of reviews for the product and that should give you a ballpark figure, there are also tools you can use to help determine what's selling, but make sure it will sell or you'll be wasting money having product sitting around (you have to consider say based on a $50 000 investment in inventory you can do 10% return on that money all day long so effectively the cost of the money is $5000/yr. in hands off profit, if you're good you could do 20-30% or $10 000 - $15 000/yr. in profit so you need to be doing way better than that on Amazon). You probably need to turn the money over twice per year to justify the investment and the risk.

    3. Sell something with enough profit in it...it's not all about margins, it's also about raw dollars, if you're making $1 off each sale you have to sell an awful lot to make $50 000 on your $50 000. You need to be able to balance the volume of sales with the amount of profit from each sale to ensure it is worth the trouble of setting up and maintaining.

    4. Test small - don't throw all your resources into one area or even a bunch of areas right away, start by testing to make sure the model is viable, if you make zero profit on the first few sales but learn that those are in fact viable markets then you can scale up to purchase cheap and get discounts.


    Regarding the question of where to buy. There are always basically three options:

    - Go to manufacturers - we buy our products directly from China but we ship containers at a time generally $80k+ orders, which ties up a lot of capital and it takes 6-8 weeks to get an order delivered, which means we're generally tying up twice that much capital when we've got a reasonable volume of sales going. If you're looking for manufacturers generally the easiest thing is Alibaba, though of course there are many such sources. Make sure you negotiate with the manufacturers they generally won't start off by giving you the best price, we thought we had good prices and eventually hammered them down to less than half of the original prices they quoted.

    - Market inefficiencies - this is where you know your product area very well and you constantly look out for and buy good deals, which could arise in a myriad of ways. The key here is you really need to know your product well, you can do this with virtually anything cars, clothes, computers, phones, TVs, etc. though I'd generally advise sticking away from things that depreciate fast like smartphones in case you need to liquidate fast and cheap you won't be able to recoup your original money in those cases.

    - Make your own - this is the toughest in many ways but also gives you the greatest freedom as well as the highest potential upside

    Hope that helps, feel free to message me if you would like specific help.
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  • Profile picture of the author tjk1058
    Thanks for everyone's input. Of course I wouldn't go out and buy $50K right of the bat but I would really like to find some products that sell well and where you can buy them somewhat consistently instead of constantly looking for products.

    I will most likely buy some items and just sell them to get a handle of the whole process. It's great reading about it but until I try it I can't judge how difficult or time consuming the whole process is.

    Thanks,

    TedK
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  • Profile picture of the author Dan Grossman
    You have to choose a market first. There are major distributors for most of them which is where you get national brands, but the one pharmacies use for supplements and sports nutrition products is not the same as the one home stores use to buy their furniture from.

    In most cases, you buy national brands by contacting the manufacturer and asking for a list of distributors, then you get an account with the distributor by sending them your resale license (sales tax permit) and making some minimum purchase. Smaller manufacturers you typically order direct from the company.

    What's hot right now? Healthy living. Natural and organic everything, and I'm not talking about food (too low margin). Candles, plant-based supplements, linens and furnishings, skin care products, makeup, etc.
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    • Profile picture of the author Importexport
      Hi tjk1058,

      Michael Rosmer has given some excellent advice. In particular it is important to have big margin to buffer you against the many variables that can arise.

      Buying from China in container loads is not necessary in order to get fabulously low prices, but if you get the sort of turnover possible with the money you have to invest it could well become necessary simply to keep up with demand.

      I specialize in teaching how to safely source products direct from real manufacturers in China and other countries. Most of the sourcing sites recommended in forum posts will lead you to huge numbers of suppliers masquerading as manufacturers.

      Obviously a trader who is buying from a manufacturer and adding his margin will not be able to offer the best price. A lot of people think the difference does not matter, but the difference in terms of profit can be massive.

      If you want to establish secure supply lines you need to establish good relationships with sound companies. Visits to China or any other country where you may consider buying your goods are always a good idea, although definitely not essential.

      It is important to be well prepared before going. In fact most of the work is done before you leave home, and visits are for confirmation as well as for the important matter of cementing ties.

      You need to have some understanding of business culture as well as social culture, and this applies whether or not you are going to visit. One good example is haggling.

      I have read forum posts and WSO's that include statements that you must haggle to get the best price. That is a recipe for a poor relationship. Haggling is OK for tourists in street markets where it is part of the entertainment, but online or in person as part of business negotiations it is taboo.

      I recommend a handful of safe sourcing sites where you will find genuine manufacturers, including one site that is known only to importing professionals.

      There are a lot of things that one can only learn by experience, and I have been exporting to China for 9 years and importing from China and other countries for 22 years before my health enforced retirement. Let me give one example:

      Almost every supplier will quote prices FOB. That term means free on board and refers to the fact that the supplier pays all cost to the time when the goods actually are on board the ship (or aircraft). From that point, all costs and risks are the responsibility of the buyer.

      The problem is that a large number of suppliers in China misuse that term. They are really meaning EXW which means ex works. They may disguise it by saying FOB factory. If you don't clarify this when placing your order you could lose a huge sum of money, because if they are charging EXW, that means all inland charges and risks are yours.

      Inland charges in China are very high, and freight is lost every day to traffic accidents, trucks on fire, theft, etc.

      This leads me to the subject of insurance.... but I am getting too long winded. Suffice it to say, that if you are shipping by sea and you don't know the rules about insurance you could be bankrupted if the vessel sinks.

      I hope I have not scared you off, because in fact importing can be done very simply and easily without even learning all the rules.
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      Use emotions and perceptions to build a great brand. Ask me about my book LabelsThatExploit. For safe sourcing and easy importing from 41 countries globally, see https://provenglobalsourcing.com
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  • Profile picture of the author BKenn01
    I would exercise caution. Study and research when seeking out wholesalers. I would not tell them I had 50k to spend. Just make sure they understand you are serious. If you do plan on purchasing a lot and you will be a repeat customer if they get that vibe up front it can get you the best pricing out of the gate. Keep in mind they deal with a lot of "I am the next Amazon" people so they will always likely be skeptical. Hopefully you will find a hungry salesman.
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    • Profile picture of the author Dumkist
      How do you find manufacturers and will the sell to small business ?
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      • Profile picture of the author Importexport
        Originally Posted by Dumkist View Post

        How do you find manufacturers and will the sell to small business ?
        Finding real manufacturers begins with using the few sourcing sites that don't allow traders and wholesalers to advertise pretending to be manufacturers. That means avoiding the popular sourcing sites that are recommended every day on WF.

        I don't disclose who they are for very good reasons, (not just because I want people to buy my book ). You can see those reasons, along with a lot of helpful information in my thread: If your secret B2B portals are so safe why don't you share?

        It is certainly possible to get genuine manufacturers to supply small businesses, but you must not tell them that you are a small business or that you are just starting up. Also you must not ask what is their Minimum Order Quantity (MOQ).

        Huge MOQs are quoted to deter small fry and newbies, so I provide my book readers with sample emails that encourage manufacturers to accept small orders.

        I ran an importing business for 22 years before retiring and I franchised that business in 4 countries. I and my franchisees placed orders for various amounts between $100 and $50,000. Most orders were for no more than $500, and we dealt with small and large suppliers having as many as 6,000 employees.

        What I teach is actually possible. I know because I have so much practical experience of it working and making very big profits. If profit margins were not sustained at a high level my franchisees would have rebelled and I would have been sued, but they are all still happily operating under the new management.
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        Use emotions and perceptions to build a great brand. Ask me about my book LabelsThatExploit. For safe sourcing and easy importing from 41 countries globally, see https://provenglobalsourcing.com
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  • Profile picture of the author 100k
    Be careful who you take advice from. I doubt there are many people successfully doing FDA retailing. I'm not even in that niche.

    But you can check out aliexpress.com for cheap chinese goods.
    For more quality goods look at local auctions, there are businesses going out of business everyday that end up selling their high quality goods for penny on the dollar to pay their creditors.

    Good luck, and like someone else said. Start small, perfect the business model then scale it up slowly.
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    • Profile picture of the author Importexport
      Originally Posted by 100k View Post

      Be careful who you take advice from. I doubt there are many people successfully doing FDA retailing. I'm not even in that niche.

      But you can check out aliexpress.com for cheap chinese goods.
      For more quality goods look at local auctions, there are businesses going out of business everyday that end up selling their high quality goods for penny on the dollar to pay their creditors.

      Good luck, and like someone else said. Start small, perfect the business model then scale it up slowly.
      Definitely be careful who you take advice from.

      For example. AliExpress has one of the worst set of complaints listed on
      Ripoff Report | Scams, reviews, complaints, lawsuits and frauds. File a report, post your review. Consumers educating consumers.
      and they frequently get bad press on WF.

      If you want regular supplies of a product or products to sell you must develop a relationship with some reliable, genuine manufacturers, not the opportunists that are so often found on places like AliExpress.

      Do warriors know that Alibaba (owners of AliExpress) admitted that 2336 Gold Suppliers had defrauded customers? See my posts on the thread: How Trustworthy is Alibaba.com?
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      Use emotions and perceptions to build a great brand. Ask me about my book LabelsThatExploit. For safe sourcing and easy importing from 41 countries globally, see https://provenglobalsourcing.com
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