How can i boost traffic and sales on my eCommerce site

by Lorde
31 replies
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Hey guys, long time lurker and first time poster here.

I have a bit of a problem, i own a site that re-sells independent brands of clothing. I'm 19 and i started this business 6 months ago when i was 18 and i invested nearly everything i had saved into it. Honestly i think the niche is solid, but im not sure how i can improve my site. I also don't know how to make my content rank on search engines.

My site is Home | Shop-Indie if anyone could take a quick look and give me some feedback I'd appreciate it, i know there is a lot i can improve on but I want to know what you guys think.

Thanks guys!
#boost #ecommerce #sales #site #traffic
  • Profile picture of the author Minista
    HI ! thes many way to drive traffic to a website.

    1) Pay per click advertisement (Adword, Bing or other online ads service)
    2) Use Adword to do a branding campaign with banners (Make people know your name)
    3) DO THE the optimization of your Website for the search engines (SEO)
    4) Post comment and links on related Websites where people are asking or talking about your products
    5) Depend of your products... facebook may work for you

    I hope that will help you get started.
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    • Profile picture of the author johnnsmith
      Hi Lorde,
      The most popular techniques you could find to boost your sales are as follows.

      1. SEO (Search Engine Optimization)
      2. Email Marketing
      3. PPC & CPC
      4. SMO (Social Media Optimization) etc.

      The above techniques are the best methods for getting more traffic on your website and can help you to grow your online business.
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  • Profile picture of the author GGpaul
    This is what I'm looking for. I'm trying to figure out how can you promote an ecommerce site since it's mainly product listings not much content going on
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    • Profile picture of the author OnlineStoreHelp
      Where to start...

      Very few trust factors on the website. No About Me, Contact Us, Terms and Conditions, Privacy, Shipping or returns policy.

      Who are you and why should we care about your brand?
      What is your philosophy?
      How much does it cost to ship?
      Can I return them if I don't like them?

      Product descriptions - There aren't any. 200 -500 words to describe your products. Not sure what to say about socks? Better figure it out so that when people go to see a product they are invested in the brand and get what you are selling. How many come with the socks? One pair? several pair? different colors? No one knows what they are getting.

      Reduce the size of your banners. It takes two page downs before you even get to your products.

      Have you used the comparison shopping engines yet? What about Pinterest which is popular for brands like this. What about the products in "action", not just static pictures?
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      • Profile picture of the author Inetsanjay
        Originally Posted by OnlineStoreHelp View Post

        Where to start...

        Very few trust factors on the website. No About Me, Contact Us, Terms and Conditions, Privacy, Shipping or returns policy.

        Who are you and why should we care about your brand?
        What is your philosophy?
        How much does it cost to ship?
        Can I return them if I don't like them?

        Product descriptions - There aren't any. 200 -500 words to describe your products. Not sure what to say about socks? Better figure it out so that when people go to see a product they are invested in the brand and get what you are selling. How many come with the socks? One pair? several pair? different colors? No one knows what they are getting.

        Reduce the size of your banners. It takes two page downs before you even get to your products.

        Have you used the comparison shopping engines yet? What about Pinterest which is popular for brands like this. What about the products in "action", not just static pictures?
        this says everything
        1) you need to redo your cart
        2) your pages does not seem dynamic
        go for oscommerce
        site should be fast.
        all information should be there
        each product should have more images
        look at indian sites flipkart.com and jabong.com
        specially clothes section one can see each product closely

        first create model perfect model
        then add information

        after that you can do online promotions and offline promotions

        If something I can buy for 100 bucks somewhere I would seek your site if its cheaper Then only I will take risk...

        and fromt he looks of your site I dont think you have any process management implemented ,
        how orders are tracked or processed
        how much time does it take to deliver at different address
        what is the shipping method etc..

        try selling something small which is very cheap and cheaper at your site
        small amount anyone can risk or something which people cant get easily.

        what is the main attraction , positive point of your site why should they buy from your site. ? what extra they will get that they wont get anywhere else .

        when you are ready then promote your site.

        online store is not that easy that you just upload information and you do little bit promotion this wont sell products

        your would be customers money should be safe
        you should build trust --- only marketing does not work

        so be prepared for the basics first then try to promote your site,.


        I buy online because,
        I get special offers on branded products,
        I can return product if I dont like it
        cash on delivery
        I can get size changed if size is wrong ( even my mistake)
        I see full range of product options in different brands in different online store
        and product is mostly delivered next working day
        what else do I need I also save time, and cost of visiting each store. and if in case i need to change then extra time and cost.


        so think from customer point of view
        and not from a seller point of view.
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        • Profile picture of the author Lorde
          Originally Posted by OnlineStoreHelp View Post

          Where to start...

          Very few trust factors on the website. No About Me, Contact Us, Terms and Conditions, Privacy, Shipping or returns policy.

          Who are you and why should we care about your brand?
          What is your philosophy?
          How much does it cost to ship?
          Can I return them if I don't like them?

          Product descriptions - There aren't any. 200 -500 words to describe your products. Not sure what to say about socks? Better figure it out so that when people go to see a product they are invested in the brand and get what you are selling. How many come with the socks? One pair? several pair? different colors? No one knows what they are getting.

          Reduce the size of your banners. It takes two page downs before you even get to your products.

          Have you used the comparison shopping engines yet? What about Pinterest which is popular for brands like this. What about the products in "action", not just static pictures?
          Originally Posted by Inetsanjay View Post

          this says everything
          1) you need to redo your cart
          2) your pages does not seem dynamic
          go for oscommerce
          site should be fast.
          all information should be there
          each product should have more images
          look at indian sites flipkart.com and jabong.com
          specially clothes section one can see each product closely

          first create model perfect model
          then add information

          after that you can do online promotions and offline promotions

          If something I can buy for 100 bucks somewhere I would seek your site if its cheaper Then only I will take risk...

          and fromt he looks of your site I dont think you have any process management implemented ,
          how orders are tracked or processed
          how much time does it take to deliver at different address
          what is the shipping method etc..

          try selling something small which is very cheap and cheaper at your site
          small amount anyone can risk or something which people cant get easily.

          what is the main attraction , positive point of your site why should they buy from your site. ? what extra they will get that they wont get anywhere else .

          when you are ready then promote your site.

          online store is not that easy that you just upload information and you do little bit promotion this wont sell products

          your would be customers money should be safe
          you should build trust --- only marketing does not work

          so be prepared for the basics first then try to promote your site,.


          I buy online because,
          I get special offers on branded products,
          I can return product if I dont like it
          cash on delivery
          I can get size changed if size is wrong ( even my mistake)
          I see full range of product options in different brands in different online store
          and product is mostly delivered next working day
          what else do I need I also save time, and cost of visiting each store. and if in case i need to change then extra time and cost.


          so think from customer point of view
          and not from a seller point of view.
          Thanks guys! Looks like I have quite a bit of work to do then haha. I've started with your recommendations by adding terms and conditions and Shipping & returns.

          Tomorrow i am going to start with writing all of the descriptions, one thing i have noticed is just a complete lack of information (mainly due to your recommendations) So im going to add sizing, material information and anything else i deem useful as a consumer.

          As for changing eCommerse software, that isnt possible at the moment i dont have the money to change provider and buy a decent theme.

          Images are something else i have wanted to tackle for a while, when im paid in a few weeks time I'm going to see if i can get some cheap models from a local art college to model for me. One thing i have always thought is that the images didnt reeally show off how you could wear the clothes that i sell so this is something that i think needs to change aswell.
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  • Profile picture of the author shivcb
    Start on page SEO
    write website unique meta title and description.
    write quality content for your website niche.
    index your website into google webmaster.
    Update your website regular.
    start off page SEO
    link building
    blog commenting
    social bookmarking
    article submission.

    you can also try PPC and payed classified for promote eCommerce website.

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  • Profile picture of the author Moneymaker2012
    Besides SEO you can do other marketing tricks to boost your targetted traffic, in the end sale is what matters.
    You should do social media marketing and build good presence on top networks like facebook and twitter.
    Clothing stuff sells great on social ads.
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  • Profile picture of the author xpesos
    wow , these sort of sites can do amazing on pinterest, just try to find couple of group boards for fashion and clothing, and you will find plenty of em, request to join there and start pinning, you can drive some instant traffic this way

    Originally Posted by Lorde View Post

    Hey guys, long time lurker and first time poster here.

    I have a bit of a problem, i own a site that re-sells independent brands of clothing. I'm 19 and i started this business 6 months ago when i was 18 and i invested nearly everything i had saved into it. Honestly i think the niche is solid, but im not sure how i can improve my site. I also don't know how to make my content rank on search engines.

    My site is Home | Shop-Indie if anyone could take a quick look and give me some feedback I'd appreciate it, i know there is a lot i can improve on but I want to know what you guys think.

    Thanks guys!
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  • Profile picture of the author duplication
    The best way to increase your knowledge on driving traffic is to look for free webinars. Do a search on google or bing for "free webinars drive website traffic".
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  • Profile picture of the author rbehar
    You can gain huge traffic from forums and social websites, instagram, pinterest etc...
    I know of sellers who only market through these sources and some of them don't even have websites!
    You can also discuss in relevant forums about your product and attract them to visit your website.
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  • Profile picture of the author ViralMediaBoost
    Use facebook, twitter, youtube, tell your friends, promotion sites - theres tons of ways!
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  • Profile picture of the author Lorde
    Ok i did quite a bit of work, made a few new pages (about us, contact, T&C, shipping and returns and privicy and security) I also rid did some images and resized others to make them fit alot better. About what you guys said about the image on the home screen being too big i completely agree, however when i try to resize it the theme doesnt adapt and leave a massive gap between the new bottom of the images and the 'New arrivals' part of the site. The thing is a have little to no knowledge of html and I will defiantly not be able to work on the layout page of the theme.

    I also managed to add a neat little accepted cards image into the layout code. Only issue i really have now is the one i mentioned, when i have a smaller home screen image there is a huge white gp between the bottom of that image and where my home screen products are shown. Any idea's?
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    • Profile picture of the author Tom Evans
      Originally Posted by Lorde View Post

      Ok i did quite a bit of work, made a few new pages (about us, contact, T&C, shipping and returns and privicy and security) I also rid did some images and resized others to make them fit alot better. About what you guys said about the image on the home screen being too big i completely agree, however when i try to resize it the theme doesnt adapt and leave a massive gap between the new bottom of the images and the 'New arrivals' part of the site. The thing is a have little to no knowledge of html and I will defiantly not be able to work on the layout page of the theme.

      I also managed to add a neat little accepted cards image into the layout code. Only issue i really have now is the one i mentioned, when i have a smaller home screen image there is a huge white gp between the bottom of that image and where my home screen products are shown. Any idea's?
      Well Done, You have done all changes as per suggested by the skilled technos here. But there is something which sounds grrr.... like your cart and search button looks very small in front of your landing page design. You can change the template for the design issue and check out some decent theme for your clothing store, there are so many free as well as pro themes available from many CMS in the market. Good Luck!
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  • Profile picture of the author smileverse
    There are some very good suggestions about your site design and content. And if you can follow the marketing methods they recommend, your site will get traffic gradually. Here I just suggest one tool. As an online shopping store, customers may need some help before they purchase your clothes, such as size, shipping, etc. If you can resolve their questions in real time, your sales conversion will be improved. Therefore, you can add live chat to your site, such as Live Person, Comm100 Live Chat, etc. Good luck.
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  • Profile picture of the author duplication
    You can gain huge traffic from forums and social websites, instagram
    Pay per click advertisement (Adword, Bing or other online ads service)
    Use Adword to do a branding campaign with banners
    The best way to increase your knowledge on driving traffic is to look for free webinars
    try selling something small which is very cheap and cheaper at your site
    small amount anyone can risk or something which people cant get easily.
    You should do social media marketing and build good presence on top networks like facebook and twitter.
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  • Profile picture of the author henrycalvin
    You barely have anything on the site.
    You only have clothes on the website.
    You need to have more clothes in your store, and second isn't anything in your site that would put you on the search engine. You need to have articles about your brand, or blogs written about it on your page and off page as well. So that then you can ping it all over the internet and spread the name of your site everywhere.
    And you spread it so much that you type in any keyword about your brand that the first thing that would pop up would be your website.
    Next is that when you put in more things, you also need a Live Chat software installed to your website so that your customers would always be in communication with your company and you would be able to collect data from their chats and understand more about your customers as to what they want
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  • Profile picture of the author visimedia
    have you tried a creative viral marketing campaign? Like tell a friend stuff?
    If you're wp based , there are couple of good stuff in wso... including wp subscribers which is awesome
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  • Profile picture of the author WorldIR
    using social media to boost your traffic to your website.....
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    Looking for Global e-Shopper Partners....
    Join the e-Commerce Revolution here !

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  • Profile picture of the author upakarti
    Please note that huge traffic without sale is nothing in the eCommerce business. It is not show/entertainment, getting sale from targeting consumer is very important. All have give great suggestion. You can do step by step and all together whenever possible to do: offpage and onpage optimization.
    What shopping cart is it? Is it instant online shop?
    I may support you by giving you free backlink from my site, just send me your product data feed.

    Happy Selling
    Indonesia Ecommerce
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  • Profile picture of the author Elena21
    Horizontal Scrolling. It would be better if you get rid of horizontal scrolling because users hate to scroll left to right. It's disorienting and annoying, so if you've got it, lose it. Vertical scrolling is ok if you have to have it, but consider moving larger blocks of information to another page and providing links. There's also the danger of missing vital information that falls below the screen if a user decides not to scroll down to view it. So if you’ve got to have a scrolling page, try to keep all your important information above the fold. Also try SEOclerks, as you can find many freelancers on this site providing traffic at a cheap rate.
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  • I have visit your website and found some ERRORS which are not good for your website. In my opinion you need to perform Search Engine Optimization which is included On-Page and Off-Page Optimization as well as you need to do proper Image Optimization.
    Also you need to do Social Media Marketing and also promote them in your local community.
    After proper Website Optimization your website will come on the TOP or 1st page on the major search engines, so if your website come on the TOP so definitely website traffic will increase and you will get genuine inquiry from the serious buyers.
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  • Profile picture of the author OpenAccessBPO
    There are different online marketing strategies to boost traffic. SEO friendly website is important, for an E-commerce website responsive design is relevant and all call to actions must be working properly.
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  • Profile picture of the author AffEngineer
    With ecommerce sites these days, you need to have a solid social media strategy. I would suggest paid facebook ads but I'm not sure how much you know about the FB advertising platform. It might be difficult to crack of you're new to the whole thing.
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  • Profile picture of the author orfilla4
    Go to traffic exchangesite like clixsense so you can get lots of visitors to your site.
    Click the link below.
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  • Profile picture of the author amcg
    Originally Posted by Lorde View Post

    Hey guys, long time lurker and first time poster here.

    I have a bit of a problem, i own a site that re-sells independent brands of clothing. I'm 19 and i started this business 6 months ago when i was 18 and i invested nearly everything i had saved into it. Honestly i think the niche is solid, but im not sure how i can improve my site. I also don't know how to make my content rank on search engines.

    My site is Home | Shop-Indie if anyone could take a quick look and give me some feedback I'd appreciate it, i know there is a lot i can improve on but I want to know what you guys think.

    Thanks guys!
    Some really good digital marketing suggestions on this thread; I'd suggest doubling down on email marketing and ppc in particular. Also, what are you doing offline to promote your business? Are you doing events?

    From a design perpsective, your logo looks like clipart - if you've got money (i.e $1,000) head over to logopond and find a good designer.
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  • Profile picture of the author Ndot India
    Here are simple ways to boost up traffic and sales -
    Always keep the product close to home
    Write effective title tag
    Make use of keyword planner to find the exact phrase
    Improve your file name
    Offer free resource
    Have product review
    Utilize facebook
    Optimize product images

    Just take a look on this, how an ecommerce site to be -
    Welcome to Uni-ecommerce
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  • Profile picture of the author smartnwokolo
    i have gone through your site and must commend you for a great job. To get traffic to your site and come top in search engines, get or create a backlink to your site with other top rating pr 9 website....check out this link...
    create 3000 social bookmark SEO backlinks and ping in 24 hours
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  • Profile picture of the author HazelChris
    Hello Lorde,
    The most popular techniques you could find to boost your sales are listed below.

    1. S.E.O (Search Engine Optimization)
    2. PPC(Pay Per Click) & CPC(Cost Per Click)
    4. S.M.O (Social Media Optimization) etc.

    The above techniques are the best methods for getting more traffic on your website and can help you to grow your online business.
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  • Profile picture of the author kafi5023
    I prefer organic method. Make sure your eCommerce website is optimised correctly and then go for paid marketing.

    -Do keyword research- Don't Step Off On The Wrong Foot
    - Use catchy image with multiple angles and optimize your image AlT tags
    - Be sure your website don't have 404 error. Landing on 404 page is very bad experience for user.
    - Avoid keyword stuffing
    - Start email marketing campaign. Be sure your email template is responsive.
    - Add a blog to your sites and post relevant article continuously.
    - Run PPC campaign
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