eCommerse site owners - please answer a question

by 11 replies
13
Do you use email marketing for your eCommerce site?
Do you send special emails to your buyers with discount coupons, based on previous purchases or interest?
Do you see yourself using more automated email marketing in the next 1-2 years?
I am planning to create a really cool software for you.
Thanks in advance for answering!
#ecommerce sites, wholesaling & drop shipping #answer #ecommerse #owners #question #site
  • I use email marketing, but my emails are ready-made by top earners in my company. On occasion I send out my own email, and I use the templates provided inside Get Response. Email marketing is very important and I will definitely be scaling up in the next couple of years.
    • [ 1 ] Thanks
    • [2] replies
    • Who do you send emails?

      Only to opt-in subscribers (who sometimes submitted your form and showed some interests in your product) or also to 3rd party lists (you got their email addresses in some in some other way)?

      What level of response you get in both case?
      • [3] replies
    • @AwesomeCathy Thanks for the response. What does your company sell? How would you scale up? - the number of emails you send, or better segmenting resulting in more personalized messages and more content creation etc.
      Is there an activity you would automate?
      • [1] reply
  • The one thing I'd say - most Email Marketing companies are integrating with the likes of Shopify, BigCommerce etc so online retailers simply have to open an account and connect these services to their stores.

    Your product probably needs to integrate with hosted carts if you're to gain traction with ecommerce folks - especially those who are on hosted platforms which is an increasing majority.
  • I do use these kinds of emails, but all is managed through my Magento CMS, or via Mailchimp. It's great to tie these two services together.
  • Banned
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  • Yes any eCommerce store should be using email marketing. You'd be crazy not too. Let's put it another way Amazon use it for a reason - it works.

    You need to follow up customers and prospects (separate lists) with quality content. There are loads of ways to do it (check out my link below if you're interested)

    Done right email marketing is very very powerful.
  • One of the top earners in our company said just today that list building is the number one activity to build your business and make money.
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