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Is it hard to convert ecommerce visitors opposed to affiliate review sites

by nik0 Banned
3 replies
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With an affiliate review site you can easily get the visitor to end up at Amazon by using some tricks, best lists are a great way to push conversions to Amazon through the roof, I had pages that converted at >50%, with clickable images and text like "Click here to read more reviews".

While with ecommerce sites they must add the item to the cart first which seems like an obstacle.

Especially in certain product categories where you have tons of products, sizes, colors, with affiliate they end up on Amazon and continue their search there, but if they don't find the product they are looking for at the ecommerce site they might leave the site and visit another site to find it.

Any thoughts?
#affiliate #convert #ecommerce #hard #opposed #review #sites #visitors
  • Profile picture of the author bymarcot
    I think you`re killing sales with e-commerce site. You`re only offering a small amount of products but Amazon has millions of different products. People like to browse and search. Also Amazon has invested millions to improve their site to sell more. As you already know that people are buying a lot of other things than you review on your sites. People like to buy from sites they trust like Amazon. You also lose sales cause some people may not trust your site.

    Cheers
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    • Profile picture of the author nik0
      Banned
      Originally Posted by bymarcot View Post

      I think you`re killing sales with e-commerce site. You`re only offering a small amount of products but Amazon has millions of different products. People like to browse and search. Also Amazon has invested millions to improve their site to sell more. As you already know that people are buying a lot of other things than you review on your sites. People like to buy from sites they trust like Amazon. You also lose sales cause some people may not trust your site.

      Cheers
      Yeah this are kind of the things I'm scared of indeed.
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  • Profile picture of the author Gary77
    Originally Posted by nik0 View Post

    With an affiliate review site you can easily get the visitor to end up at Amazon by using some tricks, best lists are a great way to push conversions to Amazon through the roof, I had pages that converted at >50%, with clickable images and text like "Click here to read more reviews".

    While with ecommerce sites they must add the item to the cart first which seems like an obstacle.

    Especially in certain product categories where you have tons of products, sizes, colors, with affiliate they end up on Amazon and continue their search there, but if they don't find the product they are looking for at the ecommerce site they might leave the site and visit another site to find it.

    Any thoughts?
    I agree - but you can still keep the visitor shopping at your affiliate review site by hooking up shop plugins with an 'add to cart' which forms a bridge to Amazon when they checkout. You make the store so its got lots of different categories or variations to encourage them to to keep adding at your site.

    There are a few of these word press plugins/themes going around at the moment. So when they check out, it goes to straight to Amazon to order and if they don't buy it you've got a 90 day cookie tracking code still in their cache - so you still have a chance of more commissions later on. I've had a bit of success doing this, probably not as much just a straight out review pages - but it all adds up. Certainly if you get it making a 100 bucks a month you can turn around and flip the site.
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