I am currently in the in the final phases of development on my e-commerce website, the item I am selling weights a good amount and costs about $18 to ship worst case and about $10 if the person is closer.
Right now I am offering my item for $29.95 with Free Shipping, would this be better versus offering it at $14.95 + Shipping?
The item I am selling is already going to be considered "cheaper" than my competitors because I am sourcing the items myself form a supplier versus drop-shipping like others are. I will have the best price either way compared to simliar items sold by other merchants.
What is the best way to list these items? Should I do split testing down the line?