marketing and advertising.

by darbok
20 replies
  • ECOMMERCE
  • |
So I'm not a stupid person, though I'm a very technical person. I've set up ecommerce stores, found wholesalers, experimented on ebay and amazon, made a blog on wordpress.org. I've tried selling clothes for large size people, adult toys, contemplating either computers and parts or "green" items. The thing that is the big mental block is marketing and advertising. I see all these terms like landing pages and SEO and I get lost and simply shut down trying to understand. While I'm not looking to be hand held, I'm not sure of a good starting point to get things like SEO effective for me or if even the items I'm trying to sell are going to sell.
#advertising #marketing
  • Profile picture of the author jasdfgh
    If you are good at making sites and putting ecommerce sites together, then join up with somebody that is good at marketing, Im sure there are people on here willing to do a joint venture with you!!
    {{ DiscussionBoard.errors[8934055].message }}
    • Profile picture of the author darbok
      I never thought of that.
      {{ DiscussionBoard.errors[8934148].message }}
      • Profile picture of the author Solid Commerce
        Originally Posted by darbok View Post

        I never thought of that.
        hahahaha, Darbok I love the straightforward simplicity of this reply.

        And it seems like you see that jasdfgh has hit the nail square on the head.

        If you're already good at something, it's going to take you a LOT longer to learn other stuff -- probably longer than the time frame that you've set up for achieving your success.

        I'd look for someone who can help you by meeting you in the middle, in terms of marketing and advertising.

        There are a ton of freelancers out there who could understand your vision and help market your eCommerce site in some really effective ways.

        Hope this helps! My forte is marketing, so you're more than welcome to reply here, or PM with any specific suggestions, hints, ideas.

        If you're comfortable telling me a bit more about your store and what you're selling, I can toss out some more actionable advice.

        Hope this helps!

        _ Sean B.
        Signature

        _ Sean B.
        Solid Commerce

        {{ DiscussionBoard.errors[8934224].message }}
        • Profile picture of the author Mateenyall
          Marketing is a whole other beast,

          It requires a lot of money, split testing & general patience to get the right marketing techniques for the business.

          To be honest, there's no point making things on the backend like websites, apps, etc if you have no solid marketing strategy in place.

          Get in touch with some Internet marketers here and see if you could partner up. If you're willing to learn marketing yourself though, (which is a better idea imo), get started by trying things from the marketing section of this forum.

          ~ Good lucK!
          {{ DiscussionBoard.errors[8934348].message }}
  • Profile picture of the author jamestella
    SEO is completely worth if done through Right Marketing Company like Technocrab, who knows hoe to Improve Return of Investment. It is not world but cheapest way to get top of serp for particular product .. but SMO is necessary with SEO
    {{ DiscussionBoard.errors[8934807].message }}
  • Profile picture of the author McMissKathy
    Research! Research! Research!
    Marketing online isn't easy unless you have some heads up on some of the basic fundamentals necessary to get off on the right path. To reach customers, first you have to know how to find them.
    Heres an investment worthwhile that will help. I recommend some reading that will help greatly as I learned a great deal from the following.

    Email Marketing Blueprint - The Ultimate Guide to Building an Email List Asset-Steve Scott

    Amazon.com: Email Marketing Blueprint - The...Amazon.com: Email Marketing Blueprint - The...

    99 Ways To Flood Your Website With Traffic-Jack Mitchell

    Amazon.com: 99 Ways To Flood Your Website With...Amazon.com: 99 Ways To Flood Your Website With...

    Power Words and Key Words to Profit-Book Master

    Amazon.com: Power Words and Key Words to Profit...Amazon.com: Power Words and Key Words to Profit...

    How to Use Facebook for Business - Your Quickstart Guide for Getting Customers Fast (Social Media for Business)-Wynne Pirini

    Amazon.com: How to Use Facebook for Business -...Amazon.com: How to Use Facebook for Business -...

    A minimal investment which teaches you tons on marketing and seo practices that will increase visitors as well as improve your search engine opts! You gain those two and the sales shall follow.

    Kathy
    {{ DiscussionBoard.errors[8934991].message }}
  • Profile picture of the author jurjac
    you can try vleaf.com i use them and you have good results. here is a pic from SWO.
    PM for more details

    {{ DiscussionBoard.errors[8935462].message }}
  • Profile picture of the author darbok
    I appreciate the feedback and help, thank you all.
    {{ DiscussionBoard.errors[8935730].message }}
  • Profile picture of the author Solid Commerce
    I also just found this pretty awesome list of eCommerce-related literature:

    https://www.userlike.com/en/blog/201...al-should-read

    It's got a lot of great information that should help you out with your eCommerce strategies.

    _ Sean B.
    Solid Commerce
    Signature

    _ Sean B.
    Solid Commerce

    {{ DiscussionBoard.errors[8935858].message }}
  • Profile picture of the author darbok
    Thanks Sean, also I sent you a PM, don't know if you got it.
    {{ DiscussionBoard.errors[8935966].message }}
    • Profile picture of the author Solid Commerce
      Originally Posted by darbok View Post

      Thanks Sean, also I sent you a PM, don't know if you got it.
      Absolutely! And I did. Would you mind my asking what your store sells? If you'd rather keep that information private, I completely understand, and we can have this talk via PM.
      Signature

      _ Sean B.
      Solid Commerce

      {{ DiscussionBoard.errors[8935970].message }}
  • Profile picture of the author johnchloee
    In these days, Most of the business utilized the online advertising section to sell their products. For that, SEO with the combination SMO works are good.
    Signature
    {{ DiscussionBoard.errors[8942781].message }}
  • Profile picture of the author webworksbd
    I do believe that, when you are tying to promote your products then it's a big challenge to get appropriate visitor and sell your products to them. Landing page is very important how you make them and attack customer to buy those products. So I think it need to be clear and more visible to customers.

    You need focus on related forum, blog and also you can run a social media promotion and also google awards.
    Signature

    I am a wordpress expert. Hire me for wordpress work.
    New image slider plugin published here for wordpress

    {{ DiscussionBoard.errors[8945134].message }}
  • Profile picture of the author amcg
    Originally Posted by darbok View Post

    So I'm not a stupid person, though I'm a very technical person. I've set up ecommerce stores, found wholesalers, experimented on ebay and amazon, made a blog on wordpress.org. I've tried selling clothes for large size people, adult toys, contemplating either computers and parts or "green" items. The thing that is the big mental block is marketing and advertising. I see all these terms like landing pages and SEO and I get lost and simply shut down trying to understand. While I'm not looking to be hand held, I'm not sure of a good starting point to get things like SEO effective for me or if even the items I'm trying to sell are going to sell.
    Marketing can be intimidating, especially the plethora of digital options there is now. Start with the fundamentals, a blog and email marketing. Choose industry leading tools i.e Tumblr or Wordpress for the blog and Mailchimp for email marketing - both offer a free pricing tier.

    Beyond this, you can then start to explore other important activities like search advertising, affiliate marketing, social media, pr etc. Above all though, remember to use analytics software i.e Google Analytics and test everything you do. This will help shape your future efforts.
    {{ DiscussionBoard.errors[8945199].message }}
  • Profile picture of the author divisioncalm
    Hello Darbok,

    Start with keyword research. Use a good paid tool to kickstart this process. This will enable you to identify what kind of search phrases are being used by your customers. Then go ahead and design your website based on the taste of your customers. Similarly you can create an architecture for your website. This is the basis of all and you don't need anything or any help. Let me know how this goes.

    And finally find a Internet Marketing Guru. For e.g Matt Cutts, Mari Smith or any other. There is an event coming up called UndergroundX and apparently consist of some of the best internet entrepreneurs on this planet. They say an entry is 2000 bucks. But may get some tips and tricks from these guys. I saw a presentation there and learnt great deal on LSI (Latent Semantic Indexing).Let me know how it goes.

    Thanks
    {{ DiscussionBoard.errors[8948490].message }}
    • Profile picture of the author dburk
      Hi darbok,

      Marketing and advertising is a passion of mine, so I have a few things to say about it in relation to eCommerce.

      According to Wikipedia: "Marketing is the process of communicating the value of a product or service to customers, for selling that product or service." I would liken that to describing modern warfare as a fight between two groups of people.

      That definition only scratches the surface of what marketing is in today's world of business. Communicating value to customers is just one component of marketing, there is so much more than just communicating value to a customer. It is one of the most challenging aspects of running a business.

      If you look up "advertising" in Wikipedia, you see their definition of advertising is very similar to how they define "marketing", as if the authors were unaware of the differences. Many people have difficulty recognizing distinctions within the world of marketing, they just see the whole thing as selling.

      If you approach marketing and advertising with such an oversimplified understanding, you will be slaughtered, financially speaking. It would be like showing up to battle a modern army with just your fist as a weapon. Don't get me wrong, with special training, advanced tactics and strategies, a single unarmed man could do massive damage to a modern army. And that is what modern marketing truly is, a set of strategies and tactics, far more advanced than implied by the simple definition found in Wikipedia.

      Marketing is:
      • Research
      • Strategizing
      • Planning
      • Preparation
      • Communication
      • Testing
      • Measuring
      • Adapting

      Any definition that does not include all of the above is an incomplete definition of marketing. And there is a whole lot of detail that goes into each of those categories, marketing is a very complex craft.

      Advertising is a subset of marketing, and it works best when applied as part of a well devised marketing plan. Unless you are competing in some obscure niche, you are likely to encounter competitors that are already applying advanced marketing strategies. You must up your game to compete successfully.

      I urge you not take marketing and advertising as a supplemental part of your eCommerce business, but instead to make it the central focus of all your efforts. Marketing drives demand, demand drives sales, and the primary purpose for an eCommerce website is to serve that demand. Without marketing and advertising there is little demand and no need for an eCommerce website.

      The technical challenges of an eCommerce store are significant. however they are just details. Without a solid foundation in marketing, you will have little understanding of the true technical needs for your web store. Your marketing needs are what drive the design and application of your web store technology. If you are not prepared to master the art & science of marketing then partner with someone who will, else get out now.

      If you're intent is to become a truly successful eCommerce business, then you should start thinking of building a team of specialists. Sure, you could do everything yourself, but there is an advantage to specializing in one discipline. If you are a great programmer, then do that part and leave the marketing to other members of your team. Think about it this way, if you spent most of your time focused on marketing you couldn't be nearly as good of a programmer, or IT person.

      Specializing is the key. Specialization also happens to be a key principle in marketing strategy.
      {{ DiscussionBoard.errors[8948666].message }}
      • Profile picture of the author Solid Commerce
        There's a lot of great information in this thread -- and email marketing really shouldn't be left out.

        For eCommerce, email marketing is an absolute must, and basically has to be in place before any other kind of marketing can even start to be effective.

        In a brick-and-mortar store, customers have a lot of anchor points, so to speak. They're usually greeted by a person when they walk in the door, someone typically asks them if they need help finding anything, and then you chat up a (hopefully) nice cashier before you take off and find your next adventure.

        When it comes to eCommerce, recreating those anchor points is extremely important -- because these are the things that make the customer feel like somewhere, a real, live human being cares about them and wants to make sure they had an OK time finding their stuff.

        Create an email campaign that follows up and nurtures relationships with your customers. This helps with conversion in a huge way, and will also be a big boon to your customer retention numbers.
        Signature

        _ Sean B.
        Solid Commerce

        {{ DiscussionBoard.errors[8950148].message }}
  • Profile picture of the author ikwan3
    Hi darbok, you are cool!
    And I want to say, if you don't want partners, then you need to do marketing/advertisting by yourself or find some good freelances in Fiverr.com/IWillMall.com.
    To be honest, I can't do all things in one business. Gook luck!
    {{ DiscussionBoard.errors[8951193].message }}
  • Profile picture of the author onlinewarriors
    hi,
    check this out: Build a Store, Change Your Life | eCommerceFuel

    (no affiliation)

    David
    Signature

    {{ DiscussionBoard.errors[8954138].message }}
  • Profile picture of the author PowToon
    The best advice I can give is to put a video, animated or otherwise, on your landing page. There have been so many studies showing that landing pages with video convert 86% better than those without. It is a really fun, easy, and creative way to market your business! If you need any suggestions check out our blog because we have some great marketing tips for business owners! powtoon.com/blog
    Signature

    Amazing new software coming soon!! Wanna make a killer sales video?? Sign up for the Beta right now.
    www.powtoon.com
    {{ DiscussionBoard.errors[8967647].message }}

Trending Topics