Savvy expert warriors! Please critique my new wesbite!

9 replies
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Just went live yesterday:

https://handbagannie.com/index.php/

Your input is valuable and most welcome...

I also need some ideas as to how I can bring traffic to my site and boost sales.

Thank you!
#critique #expert #savvy #warriors #wesbite
  • Profile picture of the author dailything
    More and more great items can be found at the Louis Vuitton iPhone 5S Case online store now. You ca find more.
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  • Profile picture of the author Ecommerce Advice
    Hi

    It looks good.

    Just having a quick look at the product page eg
    https://handbagannie.com/index.php/s...tchel-906.html

    it says the color is 'red' but some of the photos that scroll under the image show a brown bag?

    I would suggested swapping the position of the 'Add to cart' and 'Wish List' buttons and change there color so the 'Add to cart' is the one that stands out. I might even make the 'wish list' a simple text link.
    What is the interior made of?
    Are there interior pockets?

    Would like to know on that page how long delivery is?
    Is it in stock?
    Also what is the returns policy? Can you give a strong guarantee that if I don't like it I can simply return it?

    I've just seen your returns link at the bottom of the page - do you really need a returns number and when I can't see an address on your site makes me wary, probably enough to shop elsewhere.

    My biggest turn off was when I added a product to the cart - it wanted me to login or force me to sign up. I don't want to. I just want to give you my details and cash. Please don't force me to sign up first I always bail out of sites that want me to do that. I just can't be bothered!

    Hope that is of some help
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    http://www.SplitTest.com - Increase Your Conversion Rate Guranteed
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    • Profile picture of the author Solid Commerce
      Store looks great!

      One of the first things I'd do is look into getting your own branded favicon.

      All the navigation options in that top header are great. You didn't leave any open space, and you made sure to add interesting modifiers (that almost function as their own calls to action) to the different categories. "Sexy Clutches" and "Classy Briefcases" are really smart.

      You've got that blog up there, too, which is a great idea...but you're not taking advantage of it.

      This is probably the NUMBER ONE thing I'd suggest doing to improve traffic, conversion, authority, etc.

      You're in a good niche market for content creation. If you can do it yourself or hire someone to do it for you, you've got a great platform on which to start a cool fashion/lifestyle blog. If you can create a unique editorial identity, you can give yourself some of the most cost-effective marketing available.

      Content marketing is where it's at right now, and your site is totally primed to take advantage of it. Not only this, but if you're constantly adding content that's high in both quality and relevance...your site is going to benefit in the search results in a HUGE way. Tying your bloggers into Google Authorship will also help.

      Hope this helps! You're more than welcome to PM me for some more info. This kind of thing is my bread & butter.

      _ Sean B.
      Solid Commerce

      (Also, do you have your inventory on any other marketplaces? That might be a good way to get your online store a lot more exposure/revenue.)
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      _ Sean B.
      Solid Commerce

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      • Profile picture of the author Santr123
        Looks very professional. what platform did u use to build this? wordpress or shopify or something else
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        • Profile picture of the author zahirosman
          I used MAGENTO.
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          • Profile picture of the author Counselor
            Originally Posted by zahirosman View Post

            I used MAGENTO.
            Clearly. You can use a new favicon, partner. I like this site. It's clean and easy to navigate. There is a long list of to-do's but I'm a bit pressed for time, so if you'd like to know what those are, just PM me and I'll respond privately or publicly.
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            Web Design and Search Engine Marketing Company http://www.centralcoastdigitaldesign.com a San Luis Obispo based business.

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  • Profile picture of the author zahirosman
    Thank you Ecommerce Advice & Solid Commerce!

    Ecommerce Advice: I did set it up so that you do not have to sign up when you add a product to your cart, there is a option to check out as a guest. Not sure where you saw that you had to sign up when you added a product to your cart...
    When you ADD TO CART, it takes you directly to the CART page, from where you can click PROCEED TO CHECKOUT, and that is where you have the option to check out as a guest or to register.

    Duly noted on the Return Authorization Number, I will remove that from the RETURNS & EXCHANGES page.

    Thanks for the tips!


    SOLID COMMERCE: Thank you! I have hired a blogger, and the first blog has been updated. My blogger will be updating new blogs every 3-4 days...fashion/lifestyle related blogs most pertinent specifically to the product categories I am focusing on.

    Can you please elaborate on: "Tying your bloggers into Google Authorship will also help" and "getting your own branded favicon."

    Also, how would I be able to get the most reach vis-a-vis the blogs? How can I best get my website's blog "out there"?

    Any specific tips along the lines of how best I can benefit from my blog?

    Much appreciated.

    PS: I've also hired a SEO expert to get my website up there on google rankings.

    Any other tips you fine folks can provide to me on how best to draw traffic to my wesbite? How best to get the "fashion savvy ladies on a budget" to come shop on my site?
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    • Profile picture of the author Solid Commerce
      Originally Posted by zahirosman View Post

      Thank you Ecommerce Advice & Solid Commerce!

      Ecommerce Advice: I did set it up so that you do not have to sign up when you add a product to your cart, there is a option to check out as a guest. Not sure where you saw that you had to sign up when you added a product to your cart...
      When you ADD TO CART, it takes you directly to the CART page, from where you can click PROCEED TO CHECKOUT, and that is where you have the option to check out as a guest or to register.

      Duly noted on the Return Authorization Number, I will remove that from the RETURNS & EXCHANGES page.

      Thanks for the tips!


      SOLID COMMERCE: Thank you! I have hired a blogger, and the first blog has been updated. My blogger will be updating new blogs every 3-4 days...fashion/lifestyle related blogs most pertinent specifically to the product categories I am focusing on.

      Can you please elaborate on: "Tying your bloggers into Google Authorship will also help" and "getting your own branded favicon."

      Also, how would I be able to get the most reach vis-a-vis the blogs? How can I best get my website's blog "out there"?

      Any specific tips along the lines of how best I can benefit from my blog?

      Much appreciated.

      PS: I've also hired a SEO expert to get my website up there on google rankings.

      Any other tips you fine folks can provide to me on how best to draw traffic to my wesbite? How best to get the "fashion savvy ladies on a budget" to come shop on my site?
      Here's a super handy article on how to get connected with Google Authorship:

      https://plus.google.com/authorship

      Basically, it specially tags your content so that Google and Google+ handle it differently. It shows up with a picture of the author next to it in search results, and ultimately helps boost your authority and credibility online.

      And while it might sound counterintuitive...join Google+. This is a must. Make a brand page for your store, and create a posting strategy. It's important. Create, post, and share as much content as you can, but don't do it willy-nilly. Try to focus on content that will actually help or entertain your audience.

      Find groups, communities, and thought leaders with impressive followings that might be potential customers. Engage with them. Interact. Don't spam -- but contribute to the conversation. Like. Share. Comment. Ask Questions. Plus one. Et cetera.

      But the most important thing?

      Have a voice. Work with your blogger to create a unique and memorable "persona" that you can get behind your blog and social media presences. THIS is one of the best ways to get your blog and social content "out there," so to speak. But it's not the only way.

      Network, and network strategically. Once you're convinced that you've got some impressive content on your blog and site, reach out to some social thought-leaders. Find some people with impressive followings, and see what you can do to market together. The best way to go about this is to focus on creating value for others. Make sure you focus on targeting people that you can help on a mutual basis.

      I hope this helps! You're welcome to PM me or reply here if you've got more specific questions.

      _ Sean B.
      Solid Commerce
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      _ Sean B.
      Solid Commerce

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