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Help For Increasing Conversions

by elitet
9 replies
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Hi Guys,

I own a website Water Pumps for Davey, Onga, Pools, Submersible and Pressure. It sells water pumps for things like rain water tanks, irrigation, sewage applications and so forth. It has the worst conversion rate in the world (basically 0%) and we have just made a lot of changes.

Our products are extremely technical and so we have tried to make it as easy as possible for people to understand what they need. I would love it if you could have a look at it and give me your 2 cents on how it could be improved and or how you would increase conversions. Maybe if you could pretend you were a customer and needed something.

Thanks a million guys.

Tim
#conversions #ecommerce #increasing #sales #website
  • Profile picture of the author revenue4u
    IMHO, the badges (Paypal, etc) need to be placed on a sidebar and the product pictures need to be moved up. That is what visitors cane to see.
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  • Profile picture of the author elitet
    Thanks for taking the time to have a look. Please excuse my ignorance. Are you talking about the home page? And what is IMHO?

    Thanks
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  • Profile picture of the author kjamesnv
    Achieving sufficient conversion rates is probably the most difficult and underrated challenge in eCommerce.

    And despite what people may tell you there is not 1 magic answer. Its usually an ongoing process of multiple small, incremental gains. To be successful you need to try lots of different ideas using split testing. Some ideal will work and other won't.

    It can be a tedious and lengthy process but the payoff can be huge.

    There are consultants that specialize in conversion optimization. One of the top experts (Peep Laja) has a blog that I read regularly and I believe every eCommerce site owner should read it also. I consider it the #1 source for soild information on how to imporve conversion rates.
    Conversion Optimization Blog | ConversionXL
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    • Profile picture of the author elitet
      Totally agree. Thanks for your imput
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  • Profile picture of the author Tommyismyname
    My first instinct when I look at this is "Pumps?, What Kind of Pumps?"

    At first glance, this homepage tells me absolutely nothing about what your core product is, or how it can make my life better.

    I'd recommend redesigning to have a singular focus of something that could commonly be associated with a water pump. Perhaps a hero shot of a pool?

    I'd also like to see a headline that uses the word water pumps & their various applications.

    Some variation of "Water pumps for your home, pool, agricultural & commercial purposes"

    There are a number of other things I'd change:

    Remove cheesy stock photos
    Make navigation clearer
    Improve product descriptions

    Check out this guide to improving ecommerce conversions to work off of.

    Hope that helps :-)
    Signature

    Hi, I'm Tommy, the editor of ConversionXL.com

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    • Profile picture of the author elitet
      Great Thanks,

      I've got some reading to do
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  • Profile picture of the author Auctiondebteliminator
    So, I have a number of questions.

    What are your traffic sources? You might have a lot of traffic, but is it even targeted?

    And Google Analytics is great and all, and you might be able to track your acquisition flows, but what about your heat maps?

    Where are your visitors looking? Clicking? Are they even going to where they can buy?

    To me, that's not even the biggest issue.

    Your site isn't conforming to one of the biggest rules of website marketing: it doesn't 'sell.'

    Meaning, you have nothing but pictures. You're not convincing anyone to buy the products, and you're not convincing them to buy from you.

    You need copywriting. You need to funnel traffic to conversions. (Which in this case is a sale)

    There isn't any content on here - which, in turn could be destroying your SEO. And anything you DO have probably is copy/pasted from a supplier.

    You have a lot more to do than drive traffic.

    -ADE-
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    Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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  • Profile picture of the author redlegrich
    My fist impression is you are trying to address 4 widely divergent markets. Home, Pool, Ag and commercial. Your messages to each market will be VERY different, the means you generate traffic and the pain points you are trying to solve.

    I'd say have one site for each niche. Your traffic generation efforts and conversion methods will be different for each and will likely work a whole lot better!

    Of course heed the good info of the other posters as well!
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  • Profile picture of the author btatvic
    Following are my 2 cents:-

    1) I have a suggestion to put the most sold product on your homepage replace it with the application category

    2) In individual product page, you can add different payment options.

    3) Create a funnel in google analytics and identified where your customers are dropping off

    Connect with me on @bonirulzz for any GA set up help

    Cheers!
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