No Sales after 10,000 Visits

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I'm pulling my hair out trying to figure out why I am not converting at all. I did get one phone call though.

startnichesite dot com

one of my keywords is slowly moving up in serps (my only hope) niche site

I'm getting approx 750 Unique visitors per month organic , but I use PPC ads to promote the site heavily , using targeted keywords.

i flooded the site with traffic a few days. nothing (but i did get a email )

If anyone can provide some insight , i would greatly appreciate it.

Edit: I just got an email The keyword 'niche website' for my site changed its search engine position on Google (Default) by 9 positions moving from 28 to 19.

Hopefully that should be a slight improvement , right? That is bottom of page 2 , right?
#sales #visits
  • Profile picture of the author SandraLarkin
    Banned
    In my opinion it is because your site is your typical ecommerce look without any real call to action. You need mass traffic for ecommerce sites like this.


    If you wanted to convert more, you need a sales letter type site with a clear call to action. Maybe try utilizing a membership type site to sell these products.
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  • Profile picture of the author kjamesnv
    You are focusing on the wrong thing. If your site doesn't convert then it does not matter if all your key words are at #1. Its irrelevant.

    With 10,000 clicks and 0 conversions something is DEFINITELY wrong.

    I could list a bunch reasons why you aren't converting. But ask yourself these questions:
    1. Who is this site for?
    2. Why should they buy from this site?

    Looking at the site I can't really answer those questions and I do this for a living. It should be immediately clear and it not.

    You have to do a much better job explaining what problem you can solve for people. And also why should customers buy from you?
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  • Profile picture of the author w13
    Maybe the visitor who come to your website were not targeted visitor. So then, they didn't have any interest with your product. Or your product didn't meet up customer needs. Just try to repositioning and targeted your customer.
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    • Profile picture of the author LABEShops
      I agree that this is not the best format for your type of products. People searching for ways to make money online want to be educated and informed - not just given a shopping list of what they can do.

      I would instead do an authority site with information, mailing list, etc. Do an article on each product you have with information, reviews, and a clear call to action on it. Perhaps keep the shop you have for those wanting other programs, but put it behind a "shop" button and make information your landing page and prime focus.
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      Owner of LABEShops.com & 20+ Niche Online Stores as well as Scifispace.com and other sites. Recommended Host: Evolve

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  • Profile picture of the author Josh Range
    Why don't you advertise the URL's on the site? The prices are way too low.
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    JoshRange.com
    E-Commerce, Web Design, & Mobile Website Services
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  • Profile picture of the author darbok
    you list all these products but I bet your visitors have no idea what they do, how to use them or how they work together... you need to educate your visitors, draw them in with "how to"s.
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  • Profile picture of the author powerofschool
    Try to get relevant Traffic . Rather than normal website.
    And your landing page quality should be nice. Means relavant to your product. Explained in the right way and try to keep some video . Explaining about the product. So that you can get more leads/Sales.
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  • Profile picture of the author Johnny12345
    You need to think about your site from a visitor's perspective. If you do, the problems will become obvious...

    1) You have no sales copy on the main page -- not even a proper headline/subhead to explain what the site is about. Visitors to your site are forced to try to figure out what the site is about and how it will benefit them.

    But very few people are going to take the time or effort to do that. They'll just click away and go to another site that's easy to understand. In advertising, there's an old saying, "Confuse them and you'll lose them."

    2) Your main page is unfocused. If you're selling website templates, laser pointers and TV sets do NOT belong on the page. Once again, you're confusing your visitors. Rather than working to try to decipher what the page is about -- they're just leaving. (So would I.)

    To fix the problems, you need a headline, subhead, and an introductory blurb at the top of the main page to explain what it's about and how it benefits the visitor.

    You also need at least a short product description for EACH item on the page --don't make them click to find out about it.

    Your fancy "slider" at the top of the page is also a problem. Either delete it or learn to use it more effectively.

    Finally, move all unrelated products (such as TV sets) to their own page. (Or, better yet, just delete them. If you want to sell TV sets build a site for that purpose.)

    Your site has many problems. However, if you fix just those few things, your conversions are bound to improve.

    John
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    • Profile picture of the author nicetiga
      Originally Posted by Johnny12345 View Post

      You need to think about your site from a visitor's perspective. If you do, the problems will become obvious...

      1) You have no sales copy on the main page -- not even a proper headline/subhead to explain what the site is about. Visitors to your site are forced to try to figure out what the site is about and how it will benefit them.

      But very few people are going to take the time or effort to do that. They'll just click away and go to another site that's easy to understand. In advertising, there's an old saying, "Confuse them and you'll lose them."

      2) Your main page is unfocused. If you're selling website templates, laser pointers and TV sets do NOT belong on the page. Once again, you're confusing your visitors. Rather than working to try to decipher what the page is about -- they're just leaving. (So would I.)

      To fix the problems, you need a headline, subhead, and an introductory blurb at the top of the main page to explain what it's about and how it benefits the visitor.

      You also need at least a short product description for EACH item on the page --don't make them click to find out about it.

      Your fancy "slider" at the top of the page is also a problem. Either delete it or learn to use it more effectively.

      Finally, move all unrelated products (such as TV sets) to their own page. (Or, better yet, just delete them. If you want to sell TV sets build a site for that purpose.)

      Your site has many problems. However, if you fix just those few things, your conversions are bound to improve.

      John

      Thanks much , I removed the Computer monitors and computers , i will improve the site based on your observations. thank you. I really appreciate it.
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  • Profile picture of the author serryjw
    I agree with Johnny. I like what you are selling but your home page gave me a headache. I love color BUT this is an assault on my senses. It needs a complete make over. You crammed TOO MUCH on the main page...your slider does need to be re-done... Less graphics...more text.
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  • Profile picture of the author redlegrich
    Look in the lower right of the text box and there is a Thanks button.
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  • Profile picture of the author bgallo28
    Originally Posted by nicetiga View Post

    I'm pulling my hair out trying to figure out why I am not converting at all. I did get one phone call though.

    startnichesite dot com

    one of my keywords is slowly moving up in serps (my only hope) niche site

    I'm getting approx 750 Unique visitors per month organic , but I use PPC ads to promote the site heavily , using targeted keywords.

    i flooded the site with traffic a few days. nothing (but i did get a email )

    If anyone can provide some insight , i would greatly appreciate it.

    Edit: I just got an email The keyword 'niche website' for my site changed its search engine position on Google (Default) by 9 positions moving from 28 to 19.

    Hopefully that should be a slight improvement , right? That is bottom of page 2 , right?
    Out of 10,000...how many sales did you think you would generate in the beginning?
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  • Profile picture of the author coluden
    One quick thing that you can do to get better results is to simply put in a capture page as your landing page. Be careful to explain what you want your visitors to do in a paragraph or so. Then offer them an incentive to leave their email address with you.

    Then use the follow-up emails to explain all the benefits, discounts, special deals, etc. that you have to offer your subscribers.

    You are giving your visitors too many choices and so they end up choosing none because you've confused the heck out of them!

    Hope that helps.
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    I've Teamed Up With An Asian Millionaire to Help You Earn Your First $1000 Online! ==>> Go to: http://prosperityinmotion.net/cb-pas...ocks-internet/
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  • Profile picture of the author SamOne
    I'm not going to ask you what your keywords are but, one issue you might be having is that you're ranking for keywords that people might really not be searching for...

    Example: Someone who is brand new to the world of IM isn't (usually) going to know off the bat what a niche blog is... they might not even know what a niche is....

    and Internet Marketing IS the niche that your website falls into..

    If I didn't know a thing about web marketing, or niche blogs, and I clicked onto your site.. I would be so confused as to what you were trying to sell me...

    I agree with the above posts: You need to find some way to explain to people what solution these niche blogs provide to them.. are they looking for a way to start making a little money online, and don't know where to start? Why do they want this product? What are they looking for? If they buy your product; how will that benefit them?

    Think outside the box a little and try to get into your prospects head; figure out what your perfect customer would be searching for in Google/Bing..
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  • Profile picture of the author SamOne
    I'm not going to ask you what your keywords are but, one issue you might be having is that you're ranking for keywords that people might really not be searching for...

    Example: Someone who is brand new to the world of IM isn't (usually) going to know off the bat what a niche blog is... they might not even know what a niche is....

    and Internet Marketing IS the niche that your website falls into..

    If I didn't know a thing about web marketing, or niche blogs, and I clicked onto your site.. I would be so confused as to what you were trying to sell me...

    I agree with the above posts: You need to find some way to explain to people what solution these niche blogs provide to them.. are they looking for a way to start making a little money online, and don't know where to start? Why do they want this product? What are they looking for? If they buy your product; how will that benefit them?

    Think outside the box a little and try to get into your prospects head; figure out what your perfect customer would be searching for in Google/Bing..
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    • Profile picture of the author nicetiga
      Originally Posted by SamOne View Post

      I'm not going to ask you what your keywords are but, one issue you might be having is that you're ranking for keywords that people might really not be searching for...

      Example: Someone who is brand new to the world of IM isn't (usually) going to know off the bat what a niche blog is... they might not even know what a niche is....

      and Internet Marketing IS the niche that your website falls into..

      If I didn't know a thing about web marketing, or niche blogs, and I clicked onto your site.. I would be so confused as to what you were trying to sell me...

      I agree with the above posts: You need to find some way to explain to people what solution these niche blogs provide to them.. are they looking for a way to start making a little money online, and don't know where to start? Why do they want this product? What are they looking for? If they buy your product; how will that benefit them?

      Think outside the box a little and try to get into your prospects head; figure out what your perfect customer would be searching for in Google/Bing..

      Sounds like great ideas. Thank you everyone
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      • Profile picture of the author dburk
        Hi nicetiga,

        Don't get caught up in minor details, like the look and feel of your website having a "typical ecommerce look", that is utter nonsense. :rolleyes: Ecommerce websites are built for conversions, so if anything, that is probably helping you more than hurting.

        Your real problem is your marketing message. What is your value proposition? :confused: What reason should someone purchase your product over something else? One thing for sure is that after 10,000 unique visitors and no conversions you know that your marketing message is not very compelling. If it were, at least a few people would have found a way to buy from you, no matter how much it looks like "typcial ecommerce" website. Every single day millions of people make purchases from websites with the "typical ecommerce look", right?

        After a quick look at your website, it was unclear to me exactly what you are selling, it looks like templates or themes, which are frequently made for a CMS platform, yet there is no mention of what platform they are built for, there are no details about the admin panel, no specific information about hosting requirements. It simply doesn't provide enough detail for someone to make a decision. The offer is much too vague.

        If you are selling themes, make that clear, and if so, tell your audience which platform the theme works on, if it is truly a turnkey website then tell your audience about the terms of hosting, what platform is it built on, how much flexibility is there in modifying the website, what makes the website better than the other 10,000 options that are available elsewhere, etc.

        While messaging is the core concept of marketing, marketing is more than just messaging, it is also testing, measuring, analyzing, and adapting. Marketing is a complex process, not just a simple act. How many different marketing messages have you tested? Your goal is to understand why people buy, and why they do not buy from you. Those insights are the only thing between you and success.

        Have you analysed the data from your ad campaigns to gain insight into what your market is responding to? If you have been executing your PPC campaigns properly, there is so much that could be learned from that bit of marketing that you have already done, look closely at the results and let that guide you.

        If you have not been using fundamental marketing principles in your PPC campaigns then you will not have enough useful data there to help you out. The difference between marketing and just advertising is "measuring". Your ad campaigns need to be setup with the explicit purpose of testing marketing messages, one segment at a time. You need to do that to get good results from your ad campaigns, you also need that data to craft high converting marketing messages for your landing pages.

        As always, success belongs to those who test. Test, measure, analyse, adapt and prosper!
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  • Profile picture of the author bestwebscript
    Banned
    [DELETED]
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    • Profile picture of the author Solid Commerce
      While it's probably gotten pretty annoying to hear at this point, it's actually still totally true: content is king.

      With a bit of restructuring, and a focus on the content you're presenting to the visitor, I think you can totally solve your conversion problem. It's something that a lot of people have suggested here in this thread, and they're totally right.

      Make your value proposition clear -- populate your site with some punchy, magnetic copy. This kind of thing doesn't really come naturally to just anyone, but you can either look into working with a marketer to help you realize these goals, or you can teach yourself. There are a ton of great resources online (Copyblogger and HubSpot both publish a lot of content that will actually teach you how to create, curate, and publish great content of your own) that can help you learn how to do this if you've got the time and patience to learn it.

      I'd think about structuring your site in a way that guides and educates the visitor as she or he moves through the purchasing process. When a visitor shows up at your website, walk them through the information they're going to need to be warmed up for the purchase. Just presenting your inventory right off the bat isn't something you SHOULDN'T do...but with no other content to pad your site out and inform the visitor as to who you are and what you're doing, the approach seems a little...rushed, maybe.

      I hope this helps! These are easy fixes, and otherwise - your site looks pretty good. I wouldn't suggest a super major overhaul. There are some great design tips you should certainly follow here in the thread, but overall your site looks nice; I just think it might be the content that's holding you back.

      Hope this helps!!
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      _ Sean B.
      Solid Commerce

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  • Profile picture of the author yoangov
    One of my current shops (in the signature) converts at 8-9%. If you are up to for consultation, hit me up with a PM
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  • Profile picture of the author kiddoman
    Hello nicetiga, accoring to what you have said - "I'm getting approx 750 Unique visitors per month organic" and the Alexa rank (4,530,471) of your website, I think the unique visitors are not enough. So my suggestions are:

    1) Follow the suggestions that other worrior members mentioned above. Such as make your landing page or home page nice and easy to be understood.

    2) And, focus on increasing more traffic to your website. If a webmaster want to make more money immediately after his or her website online, it's unreasonable. Remember that traffic is most important thing for a website.

    At last, I hope my suggestions will help you.
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