by tbk125
8 replies
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Anyone have any success with these? I have gone through the free $75 dollar credit + another $50 dollars without a conversion yet.

If anyone is currently running these please share some insight.
#ads #amazon #product
  • Profile picture of the author Self Made
    Can you show any example? Where are you using them ?
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  • Profile picture of the author Efficacious
    I guess it's not very popular around the Internet not without a reason. Try to use some classical advertising methods like Facebook or Google ads. If you set a good advertising campaign conversion rate should be at least average. Good luck!
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    • Profile picture of the author Andy Geldman
      Amazon Product Ads are the quiet giant of PPC. They don't get a lot of attention but are a pretty huge platform. Like all PPC the important thing is optimization.

      As you are getting clicks but no conversions the standard advice is to (1) work on your site to improve conversion rate and (2) optimize your feed to focus on traffic that is more likely to convert.

      If you have a lot of products pick a subset to work on. Once you have that performing better, you can scale it up.

      If you google "optimize Amazon Product Ads" (without the quotes) there's quite a bit of advice out there.
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  • Profile picture of the author OnlineStoreHelp
    Originally Posted by tbk125 View Post

    Anyone have any success with these? I have gone through the free $75 dollar credit + another $50 dollars without a conversion yet.

    If anyone is currently running these please share some insight.
    I don't use Amazon product ads since I don't need Amazon reading my conversion data so they can backdoor me to the manufacturer. But given that, what I have discovered is if I click on one of those ads (by mistake normally) I head right back to Amazon.

    Are you selling the same products as Amazon and are your prices the same or even better (plus free shipping) to justify someone buying offsite? What is the bounce rate for those Amazon ads?
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    • Profile picture of the author kjamesnv
      Originally Posted by OnlineStoreHelp View Post

      I don't use Amazon product ads since I don't need Amazon reading my conversion data so they can backdoor me to the manufacturer.
      We have avoided Amazon for the same reason. Amazon has a REALLY bad track record about this and I don't trust them.

      Its my understanding that for the Amazon PPC program you have to provide a data feed with your daily inventory levels. There is only 1 reason they would want that data and its to see how much you sell of each item. No thanks!
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  • Profile picture of the author imrizk
    I dont use amazon ad, i found out that test links have better conversion rate, oh and also product picture link are effective too
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  • Profile picture of the author repricerexpress
    You've got to optimise those ads first. Your budget is likely too small to see any meaningful data from the ads at the moment but don't give up just yet—at least until you know you've created the ads correctly etc. There are many people who lose money with Google AdWords initially, simply because they don't optimise their ads correctly, but that doesn't make the platform ineffective.

    I would simply research it a little more before spending any further cash though. Best of luck!
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    Amazon repricing software that helps you win the Buy Box more often. eBay repricing also available.
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  • Profile picture of the author malia
    Build My Online Store podcast has a great interview with a guy who specializes in PPC, and spends most of the time discussing Amazon product ads. All the people I have heard write about it are getting great ROI. I can't use it bc my category is closed. He gives actual numbers you can use.

    Also, I want to respond to the comment about Amazon having your data and backdooring your products into the manufacturer because I have heard this so many times over the years. I think it's a poor reason to not use Amazon's platform (if it can bring you profitable sales), and here's why:

    I was selling a very specific brand on Amazon and doing well with it. So well that my account, as an independent retailer (my rep knew I was selling online, the company did not), became a good account w this manufacturer. Things changed over the years, I paused selling on Amazon and I looked to start it back up and the brand was closed to new listings because it was exclusive to Amazon. My rep eventually was laid off (downsizing) and I asked her what's the deal (because she could dish) because I had HEARD all this stuff about Amazon using people's data then selling the brand direct.

    So she broke it down for me. The buyers for Amazon scout heavily. Their company relentlessly pursued Amazon. RELENTLESSLY. They were in at Zappos and when Amazon acquired Zappos it made it a little easier for a lot of companies to "get to" Amazon's buyers. She told me, flat out, how hard they went after that account, how many meetings they had, and how active Amazon buyers are at trade shows.

    I believe that thinking a really big player like Amazon needs a smaller company's data to get into a brand is... misguided. Amazon is Amazon, they have the clout to call any company (that is open to selling on Amazon) and just ask for that sales data, which they will GLADLY hand over (the companies that won't do this are the ones that are anti-amazon or Amazon is the wrong channel).

    I understand that retailers feel that Amazon may look at smaller retailers for trend and brand spotting, and that may be the case, but a buyer has a job to do and quite frankly ANY buyer worth their salt is doing the same, whether it's Amazon OR a brick and clicks retailer.

    If you have an opportunity to get in and make money, even if only for a short amount of time (I think I had a good 1 year and a few months run with this specific brand) you should because Amazon could end up selling that brand/product ANYWAY.
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