K that's the background. It has been common practice here, that whenever we get a new product, we name it and create a new website for it. For example, we have the new hot product Blue Widget, so we grab up bluewidget.com, put a simple website and point to one of the ecommerce sites to buy it. I've wondered if this is the right way to do this. I've been told the idea is to create confidence just in case the person who sees Blue Widgets on the ecommerce site wants to do some research and oh look Blue Widget has it's own website, so it must be credible. If most people are going to find the Blue Widget on the ecommerce site anyway, my question is, why create all these extra sites and brands for such specific items, when we could just use Blue Widget to strengthen the existing ecommerce site. Why spread awareness out to all these different mini brands when really they are just a mask? To be clear, it's not the sites for the different markets I'm questioning..if we already have golfstuff.com and come out with a new product for that site, is it really a good idea to create a new site for one product that we sell on golfstuff.com?
Sorry this was lengthy, I wasn't sure how to explain it without giving the background. I'd love to discuss this with somebody though!