Requesting Feedback on Store

First of all, thank you so much for taking the time to give me some feedback. : )

jta89 - Thanks for the compliment! Definitely need to work on making a bigger Add to Cart button, for sure. Any recommendations on the SSL seal to get?

As far as traffic sources, I'm using Amazon Sponsored Product Ads, TheFind, and Google PLAs. Virtually all of my traffic comes from Google PLAs. I don't rank well at the moment, so no search engine traffic. I really haven't sent all that much traffic to the site, about 250 sessions.

Intrepreneur - Very insightful comments, thank you!

Any ideas on making it clearer that the customer has added the item to the cart? Would you recommend just tweaking the colors or taking them straight to checkout immediately? I've been looking at competitors, and most of them either have a pop up window that gives them the option to go straight to checkout, or just takes them there directly.

You're absolutely right. I would say my USP is free shipping on everything and a 5% discount on everything (with use of discount code), and I feel that's made clear on the site up top. Other than that, I think including information regarding my lowest price guarantee and shipping and return policies would be beneficial. At the moment, all that stuff is hidden down in the footer.

Definitely agree on making the Add to Cart button stand out a bit more, as well as removing the reviews.

I actually don't have an issue with "Hours of Operation", but I'd be curious to hear your reasoning behind changing it.

The color scheme doesn't really sit well with me either. I don't have much experience with color marketing, so I'm going to be doing some digging. Offhand, do you know of any resources/articles that discuss this in detail? How I'm guessing it would work, is you would pin down your target customer (age and demographic) and find a combination of colors that appeal to them. From those colors, you would choose a combination that serves to bolster your brand and fits your niche.

As for your question, I'll be taking payment directly from the consumer.

mikehermy - Admittedly this is true, though I've talked with many successful eCommerce owners that directly copy and paste the manufacturer's description and get number one rankings by targeting the SKU#'s, product names, and manufacturer's names in the title tag, the first sentence of every description, and the alt tags. I've done this and am experimenting to see what I can get away with.

It's definitely something to consider though. I've done personalized descriptions before, and it was a pretty dreadful process. If I have a positive ROI through paid traffic, I would prefer to just scale that up.