I've got through to the final stages of an interview for a marketing executive role at a wholesale, electrical goods company.
Anyway for the final presentation I have to do the following:
For this could you please be prepared to present a short presentation as to how you would hypothetically market the following scenario. We have purchased 10,000 LED light bulbs (GU10) for a special price of £2,75 cost compared to our normal price of £4.50. Our target market for this promotion is Bars, Clubs and Restaurants in South Wales and Bristol area. What would you do to create the campaign. Also please be prepared to email the campaign to the 3 of us as if we were customers at
Is their any help you could give me? such as what I should look to include, as I really have 0 knowledge about the B2B whole sale market. And even less idea how I might convince a business to buy some bulbs. It's a graduate position so they don't expect me to know everything but I'd like to have a strong start.
Any help would be massively appreciated!