I've been thinking alot about a particular ecommerce issue for the last couple weeks and wanted to get your feedback.
Couple quick notes about our business
- We sell apparel and goods for the crossfit community
- We currently have over 1,000 plus products
- Most of our products are dropshipped to the customer
Here is the issue
We have several great vendors that offer great dropshipping margins (30-50%) off retail price. The rest offer anywhere from 10-20%
Would it make sense to transition into a situation where I only have the higher margin items as a buying option for customers? Or does it make sense to offer as many products as possible as options to customers?