Looking for Data: Mobile Carts & Click Fraud (re-post from main thread)

Barring running an industry survey yourself and getting enough respondents to form a statistically valid sample, the only companies that will have that kind of data are the platform providers. You'd probably get a decent idea, for specific countries at least, how many mobile commerce retailers there are by looking at the top shopping cart providers and the size of their customer bases. You might have to ask or pay for that information. As far as spend and click fraud, you're probably looking at paying for whitepapers from companies like Adometry and FraudLogix that sell click fraud auditing services and have that data from actual companies.

If you don't have the time and money to get that kind of information, you're left to trawling press releases and blog posts for any free releases of information. For example, Anchor Intelligence used to publish a quarterly click fraud report (before they went out of business) as a marketing tool for their fraud auditing business.

Regarding the average CPC for the industry it tends to be floating around $.93 at the moment last year. There is a lot of variation by vertical markets but that is considered to be the average. This is the article I pulled it from.

The click fraud stat is a little more nebulous and difficult to pin down. I work for for a company that evaluates click fraud at a per click transaction level in major networks. The first thing that you have to define is "fraud". If you look at the financial impact I have read industry estimates at $11.6 billion annually. We suspect that the number is actually higher based on the tools we provide and analysis we have completed to date. Google says invalid click rates average about 10%, these are clicks that they never charge you for, but this is a tricky stat, because when we evaluate all clicks through the link there is no chance that some that they are "claiming" as invalid, should have not been billed simply because the clicks to not match their own DOM requirements for a billable click.

Additionally, fraud varies by market vertical and geography but not as much as you might think. If you look deeper into traffic that resolves to your site with commercial intent, display drops off at up to 25% for inbound billable clicks that stay 2 seconds or less. The statistical confidence level on our data is 3 Sigma with a plus or minus range of about 7%, FYI

Hope this helps.