Now I'd like to take the next step and create a website with more to offer. I would like to sell both physical and downloadable products as well as a physical subscription product. I know there is at least some interest based on comments on my blog as well as a couple of surveys I created.
My problem is that I'm confused as to which way to go about creating the website. I'm a non-techie with zero interest in learning the tech side of things. In the past I hired a guy from freelancer to create a squeeze page for me. I don't want to go the freelance route again.
I've thought about a shopping cart platform like 1shopping cart or any of the host of others out there, which might be a good option for now given that my business isn't earning much yet. But, at some point I am planning to have a company create a website for me which is specifically geared toward my market. I already know which company I want to use, they have stellar reviews and most of the websites they create are for my type of business. The problem is they are very expensive. Pricing starts at $5,000 and goes up from there. I could use them now, but what if my business doesn't take off as I hope it will?
I'm considering using a shopping cart platform for now (one that's easy to use and hassle free), and then when my business really gets going I'll invest in the better website. But, is this a good plan? Is it better to have the more attractive site now, that specifically targets my market?
I saw someone recently posted here regarding which shopping cart platform to use, and many suggested woothemes. I looked at that, but even that was too technical for me. I didn't even understand their homepage.
Any input or advice would be greatly appreciated. I need to get off the fence and do something!
Thanks so much!