Please Critique My Website

Very nice site! If you are ever looking for leads, let me know

I'm guessing one of two things:

Your copy is too weak and even the headline doesn't make me want to keep reading.

Your trying to target everyone when they could go out and buy a product for their specific problem.

You could always test the copy first without targeting anyone in particular, then start targeting specific people with a certain problem.

You could even have a different sales page for your most likely buyers if you wanted to.

Your landing page is too long to be read for a quick visit. Just my opinion. But you have a cool and nice-looking website.

Sincerely appreciate the feedback...

Any ideas or recommendations of someone I can contact for help with the landing page(s)? I just can't seem to get the copy right as its either too wordy or my USP sucks.

I tried to make the landing page longer to include any information such as reviews, ingredients, etc

I even have a whiteboard video I had made and used that video only as the lander but the bounce rate was over 91% and barely anyone even bothered to watch the video.

here's the video -- http://www.youtube.com/watch?v=xbE34weJBzk

Purely from a design perspective:

On the landing page, I'd consider working with your copy a bit more. And when I say that, what I mean is, "doing very little, but doing something that will make your site look a lot more modern and classy."

If you simply arrange your text a bit better and use some more attractive fonts, you can seriously bump up the way your site looks and converts. The system-standard Arial that you're using looks dated and pixelated.

I'd suggest going with something like Robot, Open Sans, or Droid Sans - all Google Fonts that you can download for free.

It might also not hurt to spend a weekend developing some loose-ish brand guidelines for your site. You've already got a logo, which makes for a good starting point.

On your main site?

At the top of your home page, you've got a lot of really prime real estate that's going to waste. All of that space to the left of the login prompt and social sharing buttons is just begging for a nav menu. Or for something that highlights your inventory in a way that really make the customer want to hit the "Buy" button.

Your site is off to a great start in terms of design - now you're just ready to fill in the finer details that will really help with conversion!

Too much reading imo, great product though, thinking about signing up as an aff, if I do I would do my own site if that was ok.

Are you advertising at all? If so what channel?

Hey there,

Matte makes a good point. He's getting specific and personal about the product, which is what you need.

1) At a glance, the home banner image makes your product look like it's a chemical you can spread on the lawn? To stop bugs? It is not bleeding-obvious that this is something to be ingested that protects you from a nasty, polluted, city environment.

It would be more obvious if your text was specific too.

2) Your USP needs to focus on curiosity and the effect on me personally. Get specific. Get personal.

Is your daily routine damaging your health?
Protect yourself from damaging air-borne toxins with Envioshield capsules.

Optimizely is a good tool for testing which banner image/text will increase engagement (people staying on the home page).

Or it can be easy enough to just use Google Experiments.

3) I am more impressed by the list of ingredients than the odd-looking human body image with labels on it. You're focusing on the negatives? But perhaps you could focus on the lovely ingredients? They look fresh and interesting. They look healthy!

4) Also, your images of people on the home page look fake? They look like stock photos, not real people. And combined with a 'pill you can pop' this doesn't scream trust.

Perhaps show the home page to people in the real-world (e.g. your neighbours, friends, family) and ask them for comment too.

You need to give people a reason to buy from you, and create trust.

All the best,
Katrina

Yeah

I have had a look at your website and it fails all the initial copy tests.

First a top tip for you

1. Most people don't buy prevention, they'd rather buy cures or remedies, outcomes, solutions to specific problems, etc.

So you have to position your product as a solution to a specific problem, also state quite clearly what benefits they will get when they buy your products.

Second, your copy has to answer the following questions quickly:

• What is it ?
• Who it is for ?
• What benefits it will deliver (what it will do for them)
• Show prove that it works, reason to believe you
• If possible make them an offer
• Then, tell them what to do next and why they should do it now.

Good luck
Peekay

much appreciate all the suggestions... does anyone have someone they would recommend I could hire to redo both the copy and the images? Maybe make a couple landing pages down the road?

Thanks!

I dont have anything professional to add, but for what its worth, I found your page to very ascetically pleasing.

Overall, it's ok. I have some suggestions for areas of improvement.

Cleaner design and layout overall. You could plan your homepage on paper first. Have a look at other sites you like including competitors.

Product info, benefits, what your customers say could be included on the homepage using bullet points to highlight key info.

I like the 4 tiered plan content so would keep this content and possibly shorten the copy.

Good luck.