Is Email Lists/Marketing Legit?

6 replies
First off I understand the potential and profits that come from building a list and marketing to it.

However, having never done it before my common sense makes me wonder:

Do people have actual experience or evidence to suggest that if a user lands on your site through Organic SEO (not SM or other traffic sources) with the intentions/query of an informational keyword that may or may not be laced with buyers intent:

  • How to
  • Best way to
  • Ways to
  • I need to
That if these vistors do not end up buying your promoted products from the persuasive, informative, and all around awesomeness of your sitewide articles on said topics; that trapping them onto an email list and strategically or not so strategically spontaneously sending them articles on the same topics here and there, and then sneaking in a sales pitch nearing the end of the cycle will convert them to buyers -- when they originally were not?

Again I know the answer to this question is yes. However, I cannot understand why. As I am the type of person who really has never in his life cared or taken any notice from emails unless it was from someone whom I already have or would buy from.

If I dont want your product when I land on your site no amount of emails are going to persuade me, let alone if I'd ever either be bothered to open them in the first place.

Like I said I see the potential but I am not getting it. And to do this properly I am inferring there would be a lot of work and strategy involved. Something I dont have time for unless it was almost guaranteed to be rewarding.

WF community seems to be king of pushing list building to every noob there is. Someone inform me here plz.
#email #legit #lists or marketing
  • Profile picture of the author Path Theory
    Most of the people that come to a site just looking for answers usually will find what they're looking for and leave.

    If they weren't truly interested than they (for the most part) wouldn't sign up for your newsletter in the first place. If they have enough interest in a subject or hobby, there is always something they are willing to purchase in pursuit of that interest. It's your job to offer them what they want/need.

    Dental Floss Tycoon

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  • Profile picture of the author barbling
    Also remember - you are not your customer/visitor. What you would do is not as important as what your customer does (when it comes to how you run your marketing).

    Hope that helps!
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  • Profile picture of the author Alexa Smith
    Originally Posted by AffiliatingAlan View Post

    WF community seems to be king of pushing list building to every noob there is.
    Yup. There's a reason for that: we all know we couldn't ever make a living at all, without doing it.

    You make some good observations about search-engine traffic, Alan.

    But they're valid observations whether people use list-building and email marketing or not. For most people, most of the time, there isn't a way to make search-engine traffic good traffic, because overall, it just isn't. And since you're "affiliating Alan", I'll share the "why" with you, too:

    Originally Posted by AffiliatingAlan View Post

    Someone inform me here plz.
    Ok, here's the thing: to earn anything worth talking about, through affiliate marketing, you need to do three basic things ...

    (i) Keep your potential customers returning to the sales page (because very, very few people buy anthing much at their first visit to a sales page!);

    (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations - that's actually where most of the long-term income is, in affiliate marketing;

    (iii) Establish the credibility and trust necessary to do both the above by earning's people respect as a provider of niche-related information.

    Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately.

    It would be just like trying to run the bath without putting the plug in the hole before opening the taps.

    What kind of way to run a business would that be?

    For most people, most of the time, it's just about as simple as that, overall.

    These three threads are more informative ...

    Is it a good idea to spend some time on building a mailing list ?

    Without Building a List, How Consistent is Your Income from Affiliate Marketing

    Does anyone even make money online without an email list?

    Originally Posted by AffiliatingAlan View Post

    And to do this properly I am inferring there would be a lot of work and strategy involved.
    You got that right.

    Originally Posted by AffiliatingAlan View Post

    Something I dont have time for unless it was almost guaranteed to be rewarding.
    There are no guarantees, of course: as with everything else in internet marketing, it's a huge learning-curve, and one many people fall off. If you're looking for something quick and easy to master, it certainly isn't email marketing (or - therefore - affiliate marketing at all, probably). The people who say it's "dead" are all the people who thought it would quick and easy to master, and that's why, for them, it's obviously "dead".

    By the way, discussions about email marketing belong here: Email Marketing

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  • Profile picture of the author JohnMcCabe
    The first thing you have to grok is that once you get past the no-thinking-required impulse purchase, most people tend to go through a very similar process, which I've called the "natural buying process":
    The Natural Buying Process

    Once you get past the "do you want fries with that" impulse purchase, most buyers go through a similar 5-step process before they buy. Here are the five steps:

    1. Your prospects must first realize that they have a problem they want solved, or a desire they want filled.
    2. Your prospects seek to educate themselves and look for the options available.
    3. With an array of options now, your prospects try to narrow down the choices to the ones they believe will best solve the problem or fill the desire.
    4. They decide on a course of action.
    5. They actually pull the trigger and act on their decision.

    Let's look at an example.

    Buying a car...

    Step 1 > You take your car in for basic routine maintenance. In addition to your oil change and lube, you get a list of periodic maintenance jobs that are coming up along with a few things that are getting close to failing. Along with an estimate of what taking care of the list will cost. You realize that you're reaching a decision point - pour more money into the old car, or put that money towards a new one.

    Step 2 > You start looking into the new models and what they offer. You check out Consumer Reports and go online to see what you can learn.

    Step 3 > You've narrowed the field down to 5 or 6 vehicles that you think might fill the bill for you. It's time for more research. You go back online to look at reviews of the vehicles you're considering. You head for the dealers and take some test drives. You check a few sites and read some ads to see what your old car might be worth.

    Step 4 > After weighing the options, you decide you want Vehicle A, and that you don't want the hassle of selling your old car yourself; you'll be trading the old car in.

    Step 5 > You pick up the phone, make an appointment with your chosen dealer, and head for the door...
    The idea of capturing people based on a hunt for information is to get them at step 2 or 3, and use your emails to guide them to step 5, making the choice that garners the sale for you.

    Whether you are the product owner or an affiliate, it works well when you get it right.

    So why not just target the step 5 people, using so-called "buyer keywords"?

    One big reason is that the prospect pool at steps 2 and 3 is much bigger than at step 5.
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  • Profile picture of the author Matthew Trujillo
    As others have already mentioned ( and given great tips ) Yes it's possible for people to make a purchase of something after the found the information they are looking for. They are called "Buyer keywords" what people do is they search for information that they need a solution, you provide the solution to them through good content and from their you let them know about a product or service that can provide that solution for them.
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  • Profile picture of the author khansaccounts
    I thinks all methods and queries are defined by above comments so i also clear my concept about it.

    Mukhtiar Ali Khan Internet Marketer

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