How do I revive an old list?

by gretab
16 replies
Hello Warriors,

I have a question about a dormant email list. I created this list from scratch based on the sale of an ebook of mine in a low competition niche on clickbank. I have nearly 2000 subscribers that are still on my list according to aweber. Every person on the list is a customer that has purchased my ebook in the past. I have not marketed or updated my website for over 8 years and the sales on my site have almost trickled down to about 5 or 6 sales a month. I now want to revive this business and have a redesigned website, an updated ebook, more bonuses and have priced my ebook higher to attract affiliates.

I was thinking of offering my list the updated ebook and bonuses for free in exchange for signing up to my new list which I plan to keep active through informational emails and promotional emails. Do you have any other ideas on how to revive this list?

Thanks in advance to your replies!
#list #revive
  • Profile picture of the author Path Theory
    If your list is 8 years old, you can expect about 1% of those emails to be active still. With a 20% open rate you might actually reach 4-5 people.

    It's really not worth the hit your server reputation will take will all the bounces you will see.
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  • Profile picture of the author gretab
    The entire list is not 8 years old. I started the list 8 years ago and it consists of customers over the past 8 years, the most recent from 2 days ago.
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  • Profile picture of the author Tom Addams
    Begin talking.

    You'll start to get a good feel for the quality of this list. If they purchased from you in the past, I wouldn't give the ebook away for free; those used to be quality leads.

    Do what you're doing here on WF. Begin talking to your list and letting them know what you have planned.
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  • Profile picture of the author Luke Dennison
    Create an UPDATE for your book to retrain your guys to look at the emails you send.

    If you're customers have not heard from you for a while, they may not open your emails because they have simply forgotten who you are.

    Offer them an update to the original product free of charge, and let the know that

    "You will be sending them some more cool stuff in the future".

    They will subconsciously look out for your emails because they know something is coming.
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  • Profile picture of the author bobby_shahzad
    I think the best way to reactivate your subscribers is to send them a reminder email with some free offer like a ebook or some digital product as a gift for re subscribing. In my opinion, you loose 10% of lists every year so expect only 20-30% of those will be still active.
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    • Profile picture of the author ProducerK
      I don't think its really ever a good idea to try and revive an old list.
      It will cost less to start and build a new list, and you will avoid collateral damage with complaints, and so on.
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  • Profile picture of the author quadagon
    I've never been in this situation so the following is kinda theory and completely hypothetical.

    I would probably start with a subject line like 'I just wanted to apologise'

    The something along the lines of

    You previously bought 'insert product name' from me and I am really grateful you did, I hope you found it valuable. Since then though I've kinda neglected you which was a really douchy thing to do and something I'm not proud of. I hope you can forgive.

    I'd like the opportunity to re-establish our relationship so that you can <insert need that made them buy product>. Since we last spoke I've updated a lot of the stuff we spoke about. I also have a brand new shiny website.

    To prove I'm serious and as a gesture of goodwill I've got some exclusive material for you here. This material is not available directly from the website and only people on my list can get this. Its kinda my way of trying to make right.

    I hope you are doing well and look forward to working together in the future


    John Doe


    Thats off the top of my head so not a template.

    Hope it helps


    Eric
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  • Just send an email to the old list and give them a freebie if they sign up to your new list. That way you can weed out all the inactive people. Make sure you send a few emails before closing the book on your old list though
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  • Profile picture of the author Chris Del
    If it's been 8 years then the majority of them won't even remember you. You might actually have to start from scratch. But if you do, I read an article on reviving an old list and they had a pretty good example on what to say. Can't remember where I saw the article but It was something like:

    "Hey [[firstname]],

    Remember me? I offered you an ebook on October 5, 2006 about how to make money online.
    We're in the process of cleaning our email list and want to be sure that you want to receive information from us. We got a nifty newsletter going on and would like to offer you a free ebook on how to get traffic to your website. Click the link below to get it now.

    If you wish not to receive information from us just simply unsubscribe provided with the link below and we will never bother you again. Thank you for your time."

    __________________________________________________ _____________________________


    So apparently they revived just less than half of their list but didn't make much sales from it. I guess I would give it a try atleast. You'll never know and it wouldn't hurt.

    All the best!
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  • Profile picture of the author gretab
    Thank you all for your input. I think it might be worth trying to revive the list using the ideas listed above. My ebook is not in the internet marketing niche and I have had customers from back in 2008 writing to ask me when an update will be available so I think there might be something worth salvaging here. I really like quadagon's idea of offering something that is not available off the website and is exclusively available to those that subscribe to my new list. That would be a good way to get them interested in the new website.

    Thanks once again and I appreciate all the different viewpoints.
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    • Profile picture of the author ProducerK
      Originally Posted by gretab View Post

      Thank you all for your input. I think it might be worth trying to revive the list using the ideas listed above. My ebook is not in the internet marketing niche and I have had customers from back in 2008 writing to ask me when an update will be available so I think there might be something worth salvaging here. I really like quadagon's idea of offering something that is not available off the website and is exclusively available to those that subscribe to my new list. That would be a good way to get them interested in the new website.

      Thanks once again and I appreciate all the different viewpoints.
      Let me know when your ESP shuts down your account because you are mailing a list that is going to have a hard bounce rate well over 50%.

      ESP's have white listed ips, which gives them excellent delivery. Hard bounces can wreck havoc on a white listed ip and cause it to lose its sender score and delivery to decrese on it significantly. Therefore, mailing email data that has anything higher then a 10% hard bounce rate on an ESP is going to cause major major issues for your campaigns and for the esp to maintain its deliverability on that IP.

      This is not a good idea, as I will state once again. If you hjave this burning desire to still use this list, contact me and at least let me get rid of the hard bounces for you, or send it to Brite Verify or Sift Logic, or something where you can at least get some hygeine done on the list before you blast it out.
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  • Profile picture of the author Javisito
    Please post an update to this when you see the results. Would be interesting to know
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  • Profile picture of the author gretab
    Thank you Kyle for explaining why it might not be a good idea to try to contact an old list. I think I will just put in a block of text in my new website explaining that existing customers can email me if they want the updated ebook for free. It's not worth risking being blocked for spamming customers.
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  • Profile picture of the author Edwin Torres
    Send out an email linking them to a squeeze page where you offer them a free gift. Make sure the email is short and to the point.

    For example:

    "Hey, still want to get your ex back? I just discovered a powerful 3-word phrase that will get her back in your arms in no time.

    Click here to learn more: http://LINK.com"

    This way you're providing value, bringing back or "reviving" a lot of old subscribers, and removing the ones that are dead (so you don't end up wasting money on them).
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  • Profile picture of the author JohnnyPlan
    I'm just wondering why you ignored your customer gold mine (email list) for so long.

    How often did you email these people on the list? If you sent out even an occasional email, then they're more likely to know who you are.
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