How to Stimulate Non-responsive List

14 replies
Thought I'd solicit ideas from this forum being that it is the 'place to go' for this advice. I'm not entirely new to IM, however, I am a newbie in the area of list building. Yes, I'm going forward with a long-term perspective.

My problem is that I have built a list of 1800 through Solo Ad purchases. Not knowing what I was doing at the time, I simply started soliciting them without building an meaningful relationship from the outset. So I'm asking 'How do I make this list responsive. Go back and attempt to build a relationship'. I continue to send to this list (and adding 50-80 per day to it) so I am active with this list, but according to GetResponse the open rate is below 5%. Any ideas and how to get some ROI from this list having being built. At this time I'm not sure I could even clickbank with these folks if the response rate is so low, but I have thought to give a freebie to see what the response rate would be. This list is composed of high quality T1 traffic, so I absolutely hate to walk away.
#list #nonresponsive #stimulate
  • Profile picture of the author discrat
    Well yes part of living life is learning from our mistakes.

    I think you can do this and come out stronger on the other side.

    I think sending out some Follow Ups that have some FREE Quality content or maybe a FREE product which your List would find helpful would be a good start.

    You definitely need to go back and reedit some of those Follow Ups ( if they were Broadcasts then that is better because the new people you add everyday will not get that 'bad marketing' you initially did )

    You could send out one Broadcast every week with a headline of " Freebie " or "Free Gift for your benefit ". And just really , really deliver on that headline.

    It will not be easy to reverse the mindset of your Subs but with time you can improve it.

    - Robert Andrew


    P.S. Also you could send out an email designed solely to give your readers an idea of who you are, what your story is in life ? in IM ? what your goals areas far as helping them ?? etc..etc..
    It is never to late to start building a positive relationship with people
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  • Profile picture of the author Javisito
    Also keep in mind that the people you get on your list from solo ads is usually on a lot of lists so you really need to stand out from the crowd.

    Many list builders miss this point out easily and try to write emails in a way others say.

    Just be you and get personal with them, you'll be surprised how powerful that is
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  • Profile picture of the author IgniteFeed
    Thank you both for the input. Now its onwards and upwards
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    • Profile picture of the author JohnMcCabe
      You might also consider doing a mea culpa for those on your list that don't open your emails. A dose of both humanity and humility could go a long way.

      Tell them you didn't know any better, apologize, and promise to mend your ways. Some of them should come back to you.
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      • Profile picture of the author Enfusia
        Truly, give value and only recommend products that you personally have used or at least read and know to be top drawer.

        List building is trust building.

        Patrick
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  • Profile picture of the author IgniteFeed
    This is why I like email marketing, list building. The community has a long-term focus and most have a real concern for their subscribers/subscriber community.
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  • Profile picture of the author linuxsmtp
    its very important to clean your list, remove those non responsive and dead emails.
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  • Profile picture of the author Matthew Trujillo
    How was your list built initially?

    How long has it been since you've sent them an email?

    I've been on a few dead lists, and I've had dead emails.

    The best thing you can do is , give them an update where you've been.

    Possibly a free gift, warm them up and give them some value.

    If by them emails continue to be not opened or clicked, filter them out of your list.
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  • Profile picture of the author skyro
    Try mixing your content. Talk about subjects outside of your niche sometimes. Also try giving away bonuses and survey your list to see what they want and need.
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    • Profile picture of the author jbonline
      Great question that everyone has struggled with at some point. thanks for asking it.
      Awesome answers too ... btw
      I would highly encourage you to survey your list. Skyro just mentioned this.
      In the survey give them options to check so you can get a better idea upon audit. Survey Monkey, Google both do this.

      Ignore the open rate for a few weeks and believe in your message so you get more powerful in your belief of what you are sending. If your checking open rate everyday, you may get caught up in it and think your message isnt working. Keep the faith and continue to grind for 90 days. Since you are consistently building your list, you will see some results and when you do ..Post them !!!
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      • Profile picture of the author Brent Jones
        Originally Posted by linuxsmtp View Post

        its very important to clean your list, remove those non responsive and dead emails.
        Totally agree with this. Sorry, but you are just simply not going to win back a lot of these people. I think it's a better use of your time to focus adding new subscribers to your list than worrying about the ones you may have lost.

        I had a similar situation happen with several lists of mine with nearly 4000 subscribers in total. It can happen.

        Originally Posted by Enfusia View Post

        Truly, give value and only recommend products that you personally have used or at least read and know to be top drawer.

        List building is trust building.
        Totally agree with this. Great points, Patrick.

        Originally Posted by discrat View Post

        Well yes part of living life is learning from our mistakes.

        I think you can do this and come out stronger on the other side.

        I think sending out some Follow Ups that have some FREE Quality content or maybe a FREE product which your List would find helpful would be a good start.
        If you are going to work to rekindle your relationship with your subscribers, Robert gave some pretty good ideas here.
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  • Profile picture of the author PatriciaS
    Originally Posted by IgniteFeed View Post

    ... but I have thought to give a freebie to see what the response rate would be...
    IMO you should be showering these folks with nice quality freebies. 2 or 3 a week, along with some really good IM advice or tips or interesting tidbits, or something that's NOT a sales pitch and is definitely worth reading, worth opening the email for.

    I'm on a bunch of lists, but there are two that I would never unsub from. One is from a guy who does just what I said above, tho maybe not so many free gifts to an already loyal following. But sometimes 2 a week. And the emails are so well-written that I have to double check the source on some of them to make sure they're not to me personally (since we're also friends). The other list is much the same -- highly entertaining emails which sometimes include a freebie, or if not, a sales pitch written in such a warm, personable and often slightly irascible style that you just know you can trust his advice on this buy.

    There are two more lists I'm on that I treasure for the totally amazing writing in the emails and the content is quite good as well. Just draw-dropping wonderful emails.
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  • Profile picture of the author JohnnyPlan
    And, this is why it's important to start your list out right by getting subscribers who are truly interested in your email content. Only those people are likely to open up subsequent emails after receiving that initial freebie/free 10-day email course or other free incentive they originally signed up for.
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  • Profile picture of the author JessUBotNinja
    In addition to the great input above, be sure to split test with subject lines to ensure that you are catching their attention. You may have people on the list that would be receptive, but you are not engaging them enough to get that far.
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