Turn freebie-seeker into buyer...

Banned 9 years ago

Originally Posted by theyd

People also use to say that "freebie seekers" don't intend to buy products...

"At the time they subscribe", yes. That's true of some people. (One never quite knows how many, or what proportion, of course - especially since "intentions" sometimes change).

Originally Posted by theyd

So, don't you think that "the strong relationship" involves to give to those "freebie seekers" intention to buy from you? to turn them into buyers so?

Yes, absolutely: I agree completely.

That's part of the principle, and it's a good and valid one. But difficult to quantify, of course.

I think a significant part of starting to do that rests on the content of whatever you're giving people in exchange for their email address. Most people read what they've signed up for, and that's your golden opportunity to set their expectations and to enhance your continuity-process. It's therefore really important to make sure that your "free report" (or whatever you call it) serves all these purposes. Failure to do that makes it significantly more difficult to turn those "freebie-seekers" into later buyers. And for that reason, the free report is a hugely important component of the overall process.

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shawnlebrun

9 years ago

This is why you want to target niches that have urgent problems they actively want to solve.

If you offer up something free that PROVES you can help them.. they're much more likely to buy from you.

A lot of time... freebie seekers don't buy because they haven't been sold to or persuaded enough to buy.

And that's on the list owner, not the person getting the email.

The best way to ensure you sell to your list? Try to channel existing desire... and work on fulfilling that desire.

That way, they're more likely to buy.

Target niches where people are actively searching for solutions... and then offer up something free that proves you have what they need.

Build trust and rapport by helping them first... before trying to sell.

Build a list of rabid fans who will follow you... instead of focusing on building a list of people who will buy from you.

It really is a mindset thing.

If you try to build a list of people you're trying to help... and you go out of your way to help them... they will buy.

But, if you try to build a list just for the sakes of trying to sell stuff to them as much as you can... you won't get much of anything in return.

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JohnMcCabe

9 years ago

It is a mindset thing.

There's a big difference between someone who simply isn't yet ready to buy and someone whose intention is to get what they can for free and never buy.

The first is called a "prospect."

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Yao Daniel

9 years ago

Hey great John.
hope you're fine too...

Originally Posted by JohnMcCabe

It is a mindset thing.

There's a big difference between someone who simply isn't yet ready to buy and someone whose intention is to get what they can for free and never buy.

The first is called a "prospect."

Yes, but they'll become buyers when we'll be able to build strong relationship with them. isn't it?

Thanks.

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JohnMcCabe

9 years ago

Originally Posted by theyd

Hey great John.
hope you're fine too...

Yes, but they'll become buyers when we'll be able to build strong relationship with them. isn't it?

Thanks.

If you can build a relationship with those people, they weren't really hard-core freebie hunters. At least not the way I define the term for my own use.

To use another analogy, there are women (and men, too, I suppose) who 'date' for a living. Not really prostitutes, but they are happy to have you buy them dinner, etc. But once their bellies are full and the check's paid, they have no further use for you until they get hungry again.

Going back to a marketing list, true freebie hunters will string along taking all the free relationship-building content and handouts you're willing to give, but actually pulling out a credit card is against their nature. There is not, nor will there ever be, a strong relationship.

The good news is that unless your list is bloated with these creatures to the point where it affects your costs or deliverability, they're relatively harmless.

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Yao Daniel

9 years ago

Originally Posted by JohnMcCabe

To use another analogy, there are women (and men, too, I suppose) who 'date' for a living. Not really prostitutes, but they are happy to have you buy them dinner, etc. But once their bellies are full and the check's paid, they have no further use for you until they get hungry again.

Originally Posted by JohnMcCabe

Going back to a marketing list, true freebie hunters will string along taking all the free relationship-building content and handouts you're willing to give, but actually pulling out a credit card is against their nature. There is not, nor will there ever be, a strong relationship.

The good news is that unless your list is bloated with these creatures to the point where it affects your costs or deliverability, they're relatively harmless.

OK
So, you mean that there are some incorrigible freebie "hunters" that can't be turned into buyers even if the relationship is "right"?

Have a great day dear warriors, you are really awesome (it's serious).

God bless you again .

Daniel Yao

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JohnMcCabe

9 years ago

Originally Posted by theyd

OK
So, you mean that there are some incorrigible freebie "hunters" that can't be turned into buyers even if the relationship is "right"?

Daniel Yao

That's pretty much it.

To my mind, the relationship will never be "right", but it's not you, it's them...

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MrJp

9 years ago

Here is how I see it.

Not all freebie seekers will turn into buyers but all buyers were once freebie seekers (Or the most part at least). We all started at a point where we wanted to know more but for a reason or another we were not ready to get the credit card out and it's quite normal.

Our job as internet marketers is to be that person who will make them convert into buyers. Let's face it, if you can convert a freebie seeker into a buyer, how do you think the actual buyers will respond to your campaigns? Very well!

As mentioned before in this thread, of course we need to build a rapport and bring value to the "prospect". What I would like to add is this. In order to have them make the jump, you need to have the path of least resistance. What I mean by this is that if you offer a $47 product to a freebie seeker, you might not do so well. On the other hand, if you lower the barrier to a $1 special offer on a product that is worth at least $17 or more, you may just see your conversions improve considerably. Whether it is a set offer or a downsell. having a buyer's list is more profitable than the actual sale you could have gotten in the first place. Think Long Term!

To sum it up, Relationship/Quality content + Low entry barrier = a bigger buyers list. Rinse & repeat with higher ticket items once the relationship has grown.

Freebie seekers will always be there and our focus should be to do our best to convert them. If they do not convert, there are still ways to use them to our advantage so it's really not that big of a deal after all

Just my 2 cents...

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Mason13

9 years ago

Originally Posted by MrJp

Here is how I see it.

Not all freebie seekers will turn into buyers but all buyers were once freebie seekers (Or the most part at least). We all started at a point where we wanted to know more but for a reason or another we were not ready to get the credit card out and it’s quite normal.

Our job as internet marketers is to be that person who will make them convert into buyers. Let’s face it, if you can convert a freebie seeker into a buyer, how do you think the actual buyers will respond to your campaigns? Very well!

As mentioned before in this thread, of course we need to build a rapport and bring value to the “prospect”. What I would like to add is this. In order to have them make the jump, you need to have the path of least resistance. What I mean by this is that if you offer a $47 product to a freebie seeker, you might not do so well. On the other hand, if you lower the barrier to a $1 special offer on a product that is worth at least $17 or more, you may just see your conversions improve considerably. Whether it is a set offer or a downsell. having a buyer’s list is more profitable than the actual sale you could have gotten in the first place. Think Long Term!

To sum it up, Relationship/Quality content + Low entry barrier = a bigger buyers list. Rinse & repeat with higher ticket items once the relationship has grown.

Freebie seekers will always be there and our focus should be to do our best to convert them. If they do not convert, there are still ways to use them to our advantage so it’s really not that big of a deal after all

Just my 2 cents…

Good topic Theyd!

I think the problem resides in: Education and marketing tactics!

The human buys through emotional exploitation. That's marketing! Sad but true! Fact, we all know this!

Especially in the MMO niche, a lot of people DON'T understand that this biz is all about "BUYING/SELLING" information to "NEED/WANT" people who think they'll make money with free stuff.

... And let's not forget less fortunate people who are stuggling to get out of debt or pauvrety when they are presented with "The Dream Life".

But ponder on this.. If everything was free, where would be making our money, right? But I can't blame people for having this "reflex" because this is how they are being educated through the web... that they can become millionaires, without working hard or investing money. This is so far from the truth!

If you were to aks me what I think about all this is... When people optin your lists, you can start EDUCATING them through REALIZATION and EMOTIONAL TRIGGERING that Internet Marketing is all about BUYING/SELLING Information, without telling them directly... if you know what I mean, lol.

The mind can be conditioned or re-conditioned I should say, but it takes time and skills!

The only thing you can do for "freebie" seekers is be there for them, build rapport with them, inter-act with them because some day, that "freebie" seeker can become a customer!

But what I can say is most of my clients come from "freebie lists" and a lot of them paid me up to $10, 000 for services or high ticket biz ops! - We've all been "Freebie Seekers" at one time or another, that's called being human.

If all "freebie" Seekers would remain "freebie" Seekers, the Solo Ad industry wouldn't be that powerful, but it is because you can CONVERT someone into a BUYER!

Cheers,
Michel

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Yao Daniel

9 years ago

Hi dear warriors.
I hope you're fine.

@Alexa & @Shawn.

It's all about content.

OKAY
So, There is no reason to focus on "buyers list" instead of "freebie seekers list" because "freebie seekers" will become buyers if we're able to build trust with them by providing useful content...

Reminder: this is already a targeted traffic (freebie seeker or buyer). So they all need these informations.

We must just build the list and focus on relationship building instead to build a "buyer list". No matter freebie seekers or buyers.

What do you say about this?

Thanks again.

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discrat

9 years ago

Originally Posted by theyd

Hi dear warriors.
I hope you're fine.

@Alexa & @Shawn.

It's all about content.

OKAY
So, There is no reason to focus on "buyers list" instead of "freebie seekers list" because "freebie seekers" will become buyers if we're able to build trust with them by providing useful content...

Reminder: this is already a targeted traffic (freebie seeker or buyer). So they all need these informations.

We must just build the list and focus on relationship building instead to build a "buyer list". No matter freebie seekers or buyers.

What do you say about this?

Thanks again.

Hey Daniel,
Why not focus on both Freebie Seekers and Buyers List ?

That never hurt anyone

- Robert Andrew

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Yao Daniel 9 years ago

Originally Posted by discrat

Hey Daniel,
Why not focus on both Freebie Seekers and Buyers List ?

That never hurt anyone

- Robert Andrew

Hi @ Robert
You're right. But here, the goal is also to determine the real value of a "freebie-seeker". And then, turn that "freebie-seeker" into buyer.
I'll clearly "focus on both Freebie Seekers and Buyers List" but, if they stay freebie-seekers, it will/can be harmful to my mist. Isn't it?

Many thanks.
- Thanks
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Javisito

9 years ago

Take a moment to think about this...

All people are buyers.

At some point, everybody buys something, almost daily. But when it comes to internet marketing some people just don't want to buy and look for information for free.

As with all selling you will turn and convince a few which will turn into buyers while most don't.

That said, work on the relationship and you will see that some is buying while most will not. And then collect the buyers in a separate email list where you keep buyers only, that way you can segment those out in a very profitable way.

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Yao Daniel

9 years ago

Hi warriors,

Originally Posted by Javisito

Take a moment to think about this...

All people are buyers.

At some point, everybody buys something, almost daily. But when it comes to internet marketing some people just don't want to buy and look for information for free...

OK.
Thanks @Javisito.
Now, i've thought about what you said.
You're right; everybody is a buyer. But people only buy think they feel useful.
let me tell you right now. All the things selled are not always essential. But when people can live without a product, the product creator have to create the need of his product (this is huge).
yes, he just need a good plan to reach that goal....

Let stay focused, let come back to IM so. And i think it's the same for IM. so, "some people just don't want to buy and look for information for free" as you said because they feel that free information you're providing is enough and they don't need to pay any more.

I think your Job(as list builder) is to change that and prove them, they're wrong. Their email in your list is a huge opportunity for that as well. If you don't do it right, they'll go again with their wallet searching for others freebies

.

Thanks again .

Thanks

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Edwin Torres

9 years ago

Use stories

Instead of trying to hard sell someone on your product, tell your list a story about a problem that someone in your niche might be going through. For example if you're in the weight loss niche, tell them your personal story on how you lost X pounds.

From there you give them one small tip or takeaway from that story. Ex: exercising everyday, and cutting back on junk food.

After that you transition into pitching the product. Nothing too crazy. One or two lines that gets them curious to click. "I couldn't have been able to shed the weight without a clear plan to follow.

In my opinion that is why so many people give up on losing weight. There is so much information out there that its easy to become overwhelmed.

That is why my SuperFatBurner ebook will take you by the hand and show you exactly how to easily burn 1-3 pounds of fat every single week quickly.

Click here to check it out: http://LINK.com"

That is a rough example of how to do it, but stories are really killer. I've been using them more and more lately and the results have been really good

Look up Ben Settle and Andre Chaperon for more information on selling through stories.

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Yao Daniel

9 years ago

Originally Posted by Edwin Torres

Use stories

Instead of trying to hard sell someone on your product, tell your list a story about a problem that someone in your niche might be going through. For example if you're in the weight loss niche, tell them your personal story on how you lost X pounds...

.

Stories?
Of course, that will bring more interaction with your list and improve the relationship quality.
You're giving me good idea because I've really missed this

.

Thanks.

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Joshnano

9 years ago

Don't worry about the freebie thing. Just remember that if whatever you're giving away to your audience really helps them solve a problem in some way, they will see that as you being valuable and credible. They will buy from if you maintain this.

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Yao Daniel

9 years ago

Hey Warriors,

Originally Posted by Joshnano

Don't worry about the freebie thing. Just remember that if whatever you're giving away to your audience really helps them solve a problem in some way, they will see that as you being valuable and credible. They will buy from if you maintain this.

Yes, you're right. A "freebie-seeker" can be valuable; valuable as a buyer in long-term run when the right action is took.

Thanks.

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Shkoczhek

9 years ago

Yeah, telling them stories is always good and effective, good luck theyd!

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tones

9 years ago

Hi MrJp, I like your way of thinking especially about the path of least resistance. Offer low at first to get them to your buyers list.

As long as the product relates to what they are after and helpful for them they will trust you for the right reasons. That $1 could end up being a relationship with your customer that gets you way more then the initial $47 might get you. Treat them well, give them free advice that they truly appreciate and at times you see something that you believe will help them and you financially offer them that product to look at and purchase.

The best thing would be to make your own products which should be everyone aim. Sell your own products to your buyers list is 100% commission to you. If the offer is from someone else you get the commission of what it might be but they also will go on there list.

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jfalxr

9 years ago

Originally Posted by tones

Hi MrJp, I like your way of thinking especially about the path of least resistance. Offer low at first to get them to your buyers list.

As long as the product relates to what they are after and helpful for them they will trust you for the right reasons. That $1 could end up being a relationship with your customer that gets you way more then the initial $47 might get you. Treat them well, give them free advice that they truly appreciate and at times you see something that you believe will help them and you financially offer them that product to look at and purchase.

Yeah, I agree with this..
Using a $1 offers will also reduce your refund rates

Originally Posted by tones

The best thing would be to make your own products which should be everyone aim. Sell your own products to your buyers list is 100% commission to you. If the offer is from someone else you get the commission of what it might be but they also will go on there list.

Creating a product can be hard for some people, especially for newbies. We can catch those buyers that purchased something through our affiliate links by providing a bonus page (Give them 2-3 products bonus). W+ and JVZoo have the ability for this..

Then, inside the bonus page offers them to join your customers list. I do this all the time. Of course, not all of them are signing-up. But at least you can get around 20-30% of them join your list. Just make sure you tell them that once they join, they will be on your buyers/customers list..

Thanks

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mellymags

9 years ago

I'm on many lists, and I frequently unsubscribe to the ones that offer no value. If their email content is crap, why would I want to buy what they try to sell me?
And there's lots of stuff I'd like to buy, but often the product is overpriced.( Or maybe the value isn't conveyed well.)

Thanks
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Mason13

9 years ago

Originally Posted by mellymags

I'm on many lists, and I frequently unsubscribe to the ones that offer no value. If their email content is crap, why would I want to buy what they try to sell me?
And there's lots of stuff I'd like to buy, but often the product is overpriced.( Or maybe the value isn't conveyed well.)

That's so true. Value is really important. Giving high value for a low cost in the begining allows to lower the barrier of entry to gain trust.

Also let's not forget that most consumers are on average on 40 different lists, and all those 40 Internet Marketers e-mail frequently... So not only you need to provide value, low cost but also something that stands out from the rest and that's through product creation or brand new biz ops that no one knows about.

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edvelez502

9 years ago

I treat it as a calculated risk. You want to give a freebie to the prospects that are most aligned with your ideal customer avatar.

A simple example would be a bar for bankers giving free glasses of wine to select prospects. It would be wasteful for the bar owner to start giving away drinks to random people walking by or street bums. When you have targeted traffic, the crowd chases you for the relationship. Clients lusting after you as if you were bathed in pheromones.

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Matthew Trujillo

9 years ago

Everybody is a FREEBIE seeker at one point. A freebie seeker is just a person who you have not gained their trust yet, you have not given them enough value to trust making a purchase from you. So the trick here is to continue offering your prospects more and more value and more recommendations. If they start to see the value they are getting from you they will quickly pull out there wallets and pay for your services. This day and age, there is A LOT of scammers and many people are skeptical and won't invest in anything unless they see the value.

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