Keeping A List Going?

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So I have never done email marketing before and am new to pretty much the whole idea of it. So apologies if these are very basic questions.

1) How do you keep a list going on a continuous basis?

You drive traffic to your site, you collect emails, run the campaign. At the end of the campaign, is the only way to keep a list going is to be constantly pumping out new articles every other day or so? Because I can't understand how else you would be able to constantly send emails if you werent actively pumping out articles to then link to.

TBH I'd rather make a small blog with only a few really good articles from time to time, than have to constantly be pumping out mediocrity or forcing out stuff just so I can keep emailing people.

But can you still make good money if after your first campaign you only email people like once or twice a month when you write something really good? Or do they forget about you this way?


2) How do you promote multiple products?

Since trust sells, you would only want to promote the very best, say, ebook in that niche. Once you promote that though what else is there really to offer besides something similar but sub-par or not as good as the first ebook?

For the sake of total continuity between campaign and product I am even considering making my own product but still the question is the same.

I know you could promote other products to supplement the ebook like a physical one; but typically those almost always boast low commissions and aren't worth the time I'd say.

Say like your site is about building biceps. You promote an awesome ebook (in fact the best one) for building the best biceps for a nice $30 commission. After you push that you then maybe later push a set of dumbells from amazon netting you a low 7$ commission.

What else is there to really sell next besides something sub-par like an alternative bicep program that isnt as good; or something else not needed like some fad supplement from amazon that boasts another low commission, as well as proably tarnishes your trust becuase its not really essential.
#email marketing #campaign #continuity #email #keeping #list #marketing
  • 1) You don't need to constantly pump out mediocre content for the sole purpose of sending out emails announcing the link. Your instinct is right; you are much better off posting better content less frequently.

    2) You may need a little attitude adjustment on this one.

    First off, you seem to be fixating on the amounts of individual commissions. Better to focus on the "lifetime value of a customer."

    If Joe Blow buys your biceps ebook ($30), a piece of equipment ($7) and a supplement ($7) before dropping off your list, his real value to you would be $30+$7+$7=$44. Since customer acquisition is the major expense for many businesses, once you have a buyer in your funnel, the additional sales are gravy that adds to the LTV.

    Also, while you may be convinced that one product is the ultimate resource for something, not everyone will agree. While I'm with you on the notion of not promoting inferior products, is it possible there are products that simply take a different approach? Even professionals go stale with one routine and change it up, both for variety and to restart progress after plateauing.

    Just like there is room on the shelf for more than one cookbook, there should be room for more than one workout regimen.

    Last thing, I promise. Do you think people interested in building biceps might also be interested in building triceps, lats, pecs and, dare I say it, abs? Once they know that you know your stuff and recommend only good things, you should be able to move a percentage of your 'biceps' list to additional segments. And every purchase they make adds to their Lifetime Value.
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  • Are you kidding ? I have been working out with free weights for over 35 years. There is tons of other things you can sell people who initially were looking to just get big biceps.

    My gosh, who wants to have HUGE biceps but have small quads, lats, traps,pecs etc....etc... ?

    Plus, you can cross sell niches easily.

    I know when I started to get big biceps back in the 80s I was looking on how to communicate better with the opposite sex. because I was starting to attract women more and more with my bigger biceps and triceps and a bigger chest.

    It is a trickle down effect and this product can lead to totally new products outside of this Niche that your customers will be interested in




    - Robert Andrew
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  • Banned
    No; not at all.

    I tend to write to or three articles per month, for each niche in which I'm an affiliate. I use the articles as my primary traffic-generation method. I also re-use their content (with a little editing) to add emails on to my automated email series which are sent out to subscribers. One article typically makes two emails. I send email every five days, so three articles per month produces the six emails per month I need. It just works out nicely for me (as long as I actually manage to write three articles, that is: some months I only manage two, to be honest, but it doesn't seem to matter, much ).

    "Every other day" would be far too often for me. If I try to do that, my open-rates and income both decline. (I've tested.)

    I don't know, and the only reliable answer for you is going to be the one you arrive at from your own testing, probably.

    For me, I suspect once or twice per month might not be quite enough to keep people interested. But I haven't actually tried it, because as long as I write two or three articles per month, I always have more content available than that, anyway.

    (As so often) I can't really add anything helpful, at all, to what John and Robert have already said, above.

    .
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    • [1] reply
    • Yea I see your point. This is a good way to look at it. I suppose I wasn't really thinking about cost per customer because my initial traffic sources would be free rather than something like PPC where that is more imperative to know. Rather I was thinking how best to squeeze the most money from a list of say 20,000 people either short term to bank hard or long term to continuously profit.

      Yea the bicep thing was an example. Obviously biceps are extremely scaleable. Though I do see your point and agree.

      Have you found reason for it to be better to email the contents of the article (or half the contents in your case) through email, rather than writing a brief introductory intro to the article in the email and then linking them to the full article which would be on your site? I figured linking to the site was preferable since it has better readability + pictures, rather than an email client which is just a raw text box, but I know everything you do has good reason so I ask lol.

      I was also wondering since I am only now familiar with article syndication via your posts.

      And I know you couldn't care less about this most likely; but have you ever ran into the issue of one of your articles being used by a "syndicator" (if thats the right word for them) where their sites post of your article outranked yours (the original -- your site) in the serps?

      I looked into this and my suspicions were correct:

      I'm sure thats just the risk and cost of doing business for you. But that definitely would suck if someone else ended up ranking for a highly searched term using your article.Simply because all of that link juice could help the overall authority and rankability of any future articles for you in google.
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    Keeping A List Going?

    So I have never done email marketing before and am new to pretty much the whole idea of it. So apologies if these are very basic questions. 1) How do you keep a list going on a continuous basis?