how do you make your list profitable?

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12
How to make your list profitable?

We know that to succeed in this business we'll have to build our list.

"Not all list are equal in terms of profitability"

It's better to have 1000 subscribers which actively reading your emails and frequently buy your offers than having a list of 10000 that no one buys

All of us have different views on list building and how you can profit more out of it and each subscribers is worth a dollar or more depends on how you handle them.

Ex. if they don't buy then convert them to be your affiliate

Here's what I'm going to do:
* Modify Email Series
* Segregate subscribers
* Removing inactive subscribers
* Check the offers in my autoresponders if they are still exist or if they are still effective
* Send quality information only

When you're in a hurry, sometimes you didn't check everything and sometimes you neglect to check all your email series.

How often do you check the content of your email series?

How often do you check your offers?

I'm guilty on that and it cause some subscribers to unsubscribe after they bought a product that is not effective anymore.

Again, how do you make your list profitable?

Your answer can help me and other warriors here.

Thank you!

Ross
#email marketing #autoresponders #email marketing #email series #list #list building #make #profit #profitable
  • the first thing I did to double the amount of money I was earning from my list was promote my own offers at the beginning of the follow up series as opposed to promoting affiliate offers.
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  • Great tips but what really help me was when I start adding my personality and who I really was into my email copy. It grew once I started that. Sometimes I make sales without even sending out emails due to my following knowing me.

    I say build your audience and build them in your tone ! That matters.
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    • similar to this on my primary list now I also do this but take this one step further.

      I often mail my list as my assistant or my girlfriend. This way I can increase the amount of mail I send to my list without pissing them off.

      I learned this from some of the large mailhouses. Some of them have up to 12 different personalities mailing the list all from their own unique tone and personality.
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  • by offering them my products, but not just offering, give selling point to your products (ultimate advantages)
  • Since my education is in engineering and most of my engineering career was spent in manufacturing, I tend to take a Statistical Process Control approach. I watch my stats.

    If, say, engagement (primarily CTR) drops off from where I expect it to be for a certain message, I start looking for problems with that message.

    > Do the links work?
    > If it's an affiliate offer, does the landing page still match what I led people to expect?
    > If it's a new series, what might be causing a drop in response?
    > If people are clicking the offer, and response is dropping off, what's changed?
    > If people are engaging right up to when an offer is made, what's wrong with the offer?
    > Etc.

    Even if everything is within bounds, what's the weakest point? And what can I test to try to improve it?

    Keep asking questions based on the list's behavior, and test changes with an eye to incremental improvement.
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    • Hello Ross,
      I think buying and using every single product you Offer is paramount.

      I mean how can you build credibility with someone if you do not just talk the talk but walk the walk ?

      Take some money and invest in ALL the Programs you promote

      Learn them forward and backward. If they do not make the cut then do not promote them
      Simple as that !

      - Robert Andrew
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