Pat Flynn expressly offers "My Newsletter And FREE eBook" in his opt-in, the white-knight approach. LeadPages promotes the "Free report reveals... 5 ways your banana is an orange. Click here to download now" strategy, with a sneaky autoresponder subscription.
I want to know about the difficulties others have had with unsubscribes and hate mail with the latter approach. Truly, I'm interested in hearing about an ethical, cost-effective approach. Thank you for your comments.