List Hygiene

by 3 replies
4
I have a feeling that I'm paying more than I should for my email list
How do I do list hygiene and remove unsubscribers/people who have never opened my emails?

Also my bounce rates are 10-20%, is that a problem?
Thanks!
#email marketing #hygiene #list
  • A good advice would be to delete everyone who has not been opened any email for 30 days and do so at least once a month.

    There is a lot of people who abandon email adresses and those are just dead weight to your list.

    Hope that helps
    • [1] reply
    • what about the bounce rates? do these affect me?
  • Yeah, I think bounce rates do affect you as well because it means your emails are probably going to spam and that's never a good thing. You probably want to clean those out as well before they affect your reputation rating with your autoresponder.
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    List Hygiene

    I have a feeling that I'm paying more than I should for my email list How do I do list hygiene and remove unsubscribers/people who have never opened my emails?