4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Selling Diet Offers Through Email

by Sinistar
3 replies
I'm new to email marketing and was wondering...what is the best way to sell diet supplements/programs through an email series? I have a related site right now that users will opt into but would like to sell diet on the backend.

Some questions on my mind are:

1) Do I send emails using HTML or should they be text-only?
2) What percentage of time do you send emails that provide free content and value vs the diet offer itself?
3) What other things should I be doing to build the list and ensure people stay to receive more content and offers?
#diet #email #offers #selling
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Sinistar View Post

    1) Do I send emails using HTML or should they be text-only?
    Many autoresponder companies send out both, as a default, so that recipients' email client software opens whatever they've set as their default (they see only one version, but it's the one they want to see).

    Originally Posted by Sinistar View Post

    2) What percentage of time do you send emails that provide free content and value vs the diet offer itself?
    Personally, I send email on days 1, 3, 6, 10 and 15, and thereafter at 5-day intervals, with a product-recommendation occupying the second half of one email in three. There isn't a "single right answer" to this question, though. It's just "what works best for you". With occasional exceptions, the main thing it depends on is probably the subscriber demographics, rather than the niche, I think.

    Originally Posted by Sinistar View Post

    3) What other things should I be doing to build the list and ensure people stay to receive more content and offers?
    This post may help in answering that question: What are the essential things to know about list building?

    For me, the single most important, income-determining feature of what I do is ensuring that I offer subscribers an incentive in exchange for their email address, and that it serves all the purposes explained in post #7 of this thread. I wouldn't earn nearly so much from the whole process, without doing that.

    .
    {{ DiscussionBoard.errors[9635509].message }}
  • Profile picture of the author joshsiaw
    Just to add that you probably want to go with HTML (the autoresponder usually autogenerates a text version) because statistics are not available for text. That's true at least for Aweber and GetResponse if I'm not mistaken.
    Signature
    The IM Hangout - Weekly Interviews with Successful Online Entrepreneurs
    {{ DiscussionBoard.errors[9639814].message }}
  • Profile picture of the author stackz9front
    I think the best way would be to build a lead page that offers a free offer and grabs leads for your list. After lead submits their info, you could direct them to an affiliate page so that you would be able to start getting paid ASAP.
    You should actually be sending both html and plain emails. The autoresponder that I currently use (GetResponse) allows me to send both at the same time. If a persons device won't allow them to view html, then it will just send them the plain text.
    You should be switching up your types of email. I actually send my emails with a pattern of free content, relationship, and sales.
    You should be switching up your content and relationship styles also. You can do relationship videos, free ebooks, free videos, your blogs, direct to your social networks, etc. All of this would build trust so that your audience would be more prone to shopping with you.
    {{ DiscussionBoard.errors[9640161].message }}

Trending Topics