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legally question for eMail subscriiption (single Opt-In)

by PHR
9 replies
Good day dear warriorforum members,

for about a month Ive made the decision to do IM part time because Im generating a steady income. Not that much but enough to equalize the missing money from my ex full time salary. (Now Im on 20 hours peer week and have the same amount to focus on IM) Great decision by the way!

Now to my question:

I have now an eMail list with around 6k subs, some of them get on my list through double OptIn, most of them with single OptIn.

I like single OptIn way more because the conv. rate is comparatively a lot higher than double OptIn. (based on the visitor conversion to my eMail list)

But I have to inform the user which wants to get on my list about the legal stuff (That he confirms that I can use his eMail adress for personal purposes, that I dont give his eMail adress to a third person, etc.) With the Single OptIn I do this on my squeeze page under the "Terms of Use". With double OptIn the legal stuff stands in his confirm mail in his MailInbox.

Is it enough to write the legal stuff under the "Terms of Use" on my squeeze page? I mean, the user just sees the "Terms of Use" if he clicks the link on my squeeze page. With the double OptIn he sees it in his eMail address.

Is the case with Single OptIn legal?

What do you do, to be legally legal? (for Single OptIn)

Thanks for your answers in front.
Have a productive and nice day!

Best regards,
Peter
#email #legally #optin #question #single #subscriiption
  • Profile picture of the author James McAllister
    I'm not a legal expert by any means, but as far as I know you're not even legally required to notify the person that you're not going to trade/sell their email. This is usually just done to improve opt-in rates, as it makes people feel more comfortable giving away their email.

    When people give away their email it's probably implied you're going to send them emails. You could cover any loose ends by making it clear that the user agrees to the terms of use by submitting their email. Lots of websites do this and they aren't having any problems.
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    • Profile picture of the author PHR
      Originally Posted by James McAllister View Post

      You could cover any loose ends by making it clear that the user agrees to the terms of use by submitting their email. Lots of websites do this and they aren't having any problems.
      Hi there,

      but that does not really increase my sub conv. rate. As it is Double OptIn and not my preferable way to get subs on my list.

      I want just the input of others which do Single OptIn for their own eMail list which now about legally stuff in this case.

      Still thanks for your response.
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      • Profile picture of the author James McAllister
        Originally Posted by PHR View Post

        Hi there,

        but that does not really increase my sub conv. rate. As it is Double OptIn and not my preferable way to get subs on my list.

        I want just the input of others which do Single OptIn for their own eMail list which now about legally stuff in this case.

        Still thanks for your response.
        I'm a bit confused on what exactly you're asking for here - to cover yourself legally or to increase your conversion/opt-in rate? Doing exactly what I mentioned should cover legally.

        If you weren't mentioning anything about this while you were using double opt-in, your opt-in rates aren't going to change just because it doesn't require confirmation. The same exact people that opted in before are going to opt in now. In fact, with single opt-in you get to keep all of the people that would've (for some reason or another) forgot to confirm in the first place.

        Something as short as "we respect your privacy" or "we will not sell or trade your email address" is enough to boost opt-ins.
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        • Profile picture of the author PHR
          Originally Posted by James McAllister View Post

          I'm a bit confused on what exactly you're asking for here - to cover yourself legally or to increase your conversion/opt-in rate? Doing exactly what I mentioned should cover legally.

          If you weren't mentioning anything about this while you were using double opt-in, your opt-in rates aren't going to change just because it doesn't require confirmation. The same exact people that opted in before are going to opt in now. In fact, with single opt-in you get to keep all of the people that would've (for some reason or another) forgot to confirm in the first place.

          Something as short as "we respect your privacy" or "we will not sell or trade your email address" is enough to boost opt-ins.
          Hey,

          I want to cover myself legally.

          What I want to say that I dont like double OptIn, because the actually sub rate will be lower than with Single OptIn. Because they have to confirm the subscription to my eMail list first by clicking on my link in the confirmation mail. With Single OptIn they have not to do this task to get on my list.

          I want to cover myself legally with Single OptIn and want to know how I can reach this.

          Thanks for your reply!
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  • Profile picture of the author gluckspilz
    I found this post that can be helpful to you: Privacy Policy for an Email Newsletter

    In a nutshell, you do need a privacy policy because you are collecting personal information.
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    • Profile picture of the author James McAllister
      Originally Posted by gluckspilz View Post

      I found this post that can be helpful to you: Privacy Policy for an Email Newsletter

      In a nutshell, you do need a privacy policy because you are collecting personal information.
      Ah, right. I forgot about this because I have a global privacy policy for my entire website.

      It's also worth noting that if you're using GetResponse, there's a privacy option built in that you can add which covers their privacy policy. Saves time if you don't already have a privacy policy written up.
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  • Profile picture of the author Lightlysalted
    As long as you have a site wide privacy policy stating what you intend to do with email and how you will manage their data you'll be fine. All the best 6K is an awesome list
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    • Profile picture of the author PHR
      Originally Posted by Lightlysalted View Post

      As long as you have a site wide privacy policy stating what you intend to do with email and how you will manage their data you'll be fine. All the best 6K is an awesome list
      Thanks for your reply. I dont have to show him the legal stuff in front of his monitor?

      Its enough to write down the legal stuff under my Terms of Use link?
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      • Profile picture of the author JohnMcCabe
        Originally Posted by PHR View Post

        Thanks for your reply. I dont have to show him the legal stuff in front of his monitor?

        Its enough to write down the legal stuff under my Terms of Use link?
        I've been on (and off) a lot of lists in my day, and I can honestly say that I have NEVER had someone put their TOS on their confirmation page. I've also run a lot of lists in that time. Having a clear link to the governing policy has always been sufficient.

        However, if you want a real legal opinion, get it from the only one qualified to give you one - a real, honest-to-goodness lawyer. Anything else, including this post, is only a layman's opinion with no legal standing whatsoever.
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