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Why You Should have more than 10 Follow Up Sequences !

by discrat
6 replies
Hey I know I see a lot of Email Marketers( newbies and experienced ones alike) who think that writing 10 Follow Ups in sufficient enough with a List. Then they just send Broadcasts thereafter.

Well, from my own experience and based on other Email Marketers you should at least have a bare minimum of 50.

I prefer over 100 myself.

I understand that a lot of purchases from your List (at least in MMO niche) will be in the first 7 days of contact with them.

But the fact is you will be selling yourself short if you do not a have a mind set of building out a Autoresponder series that goes 50 or more.

Having a few first time sales ( which I experience a lot) in these 30 - 60 range follow ups can really ADD up over time.

Shoot, just two weeks ago I was on a fellow respected Warrior's List for 6 years before I bought from him! 6 years !!!

And there can be many reasons why a Sub may not buy from you until way down the Sequence.

They include\
- no money at the time
- procrastination,
-did not feel the 'pain' of the problem until later,
- just came to their senses,
- a specific product that you introduced only later appealed to them,
- took them awhile to trust you

and it goes on and on.

The point is do not underestimate the amount of long term sales you can get with a long AR series
( not just broadcasts either. Follow Ups are like the Foundation of a building. They will be there NO matter where you are at or NO matter how long you have to be away from your business).

And realize the fact that some Subs will NOT buy until later on from you way down your Sequence


- Robert Andrew
#follow #sequences
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by discrat View Post

    Well, from my own experience and based on other Email Marketers you should at least have a bare minimum of 50.

    I prefer over 100 myself.
    I agree completely.

    It always surprises me how brief some marketers' email series are. (I suspect that they're perhaps largely the same ones who hammer their lists with offers and send no valuable content at all? Or at least that some of them are??).

    Even though you've said that you prefer over 100, yourself, I'd still be embarrassed to tell you how long my longest series is (but I've been in the niche for about five and a half years now, and still adding messages to it - which is very easy because I write articles for it anyway).

    Originally Posted by discrat View Post

    Having a few first time sales ( which I experience a lot) in these 30 - 60 range follow ups can really ADD up over time.
    Just so.

    I admit to having a couple of lists with which I make more sales in the emails from 16 onwards than I do from the first 15 in the series. And as long as I can maintain (most of) the open-rates, I'm happy with that.

    Excellent post ^^.

    .
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  • Profile picture of the author TakenAction
    Very true statements.

    honestly though. Why would you ever stop doing autoresponder series?

    You should be creating them every month and continually feeding them value and paid content.

    broadcasting is really only helpful if you try and stay current with your list and maybe broadcast an email about a current event.
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  • Profile picture of the author tristatemedia
    i agree, every other email on my auto responder is a good will email helping and giving something away.
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  • Profile picture of the author ShoppingSignals
    One problem with huge autoresponder series is you have a lot of content to keep track of. Not all of those emails will remain evergreen. You have to audit your series every once in a while. And the bigger it is, the more difficult the audit process.
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    • Profile picture of the author Ben Holmes
      Originally Posted by ShoppingSignals View Post

      One problem with huge autoresponder series is you have a lot of content to keep track of. Not all of those emails will remain evergreen. You have to audit your series every once in a while. And the bigger it is, the more difficult the audit process.
      That's why I 'mark' the emails that have affiliate links in them in my autoresponder. In Getresponse, there's both a subject line for the email, but also a title for the email that's internal only. I use that to mark the emails so I can quickly zero in on any that need changes.

      The advantages of a longer series far outweigh the extra time you'll spend keeping it updated.

      At least, in my opinion they do...
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      • Profile picture of the author discrat
        Yeah it is very important to have a Spreadsheet of some sort to have EVERY single Sequence described and written down and the Affliate links ( or own product link) within each.

        I just use Notepad.

        There is NO way I could do this business without having this. I have to reference it quite frequently (and quickly)


        - Robert Andrew
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