Single Opt-In vs. Double Opt-In

20 replies
I noticed that MailChimp is now double opt-in by default and they don't have an option to do single opt-in. Are there other companies out there that make it easier to do single opt-in or is there an easy way to do this with MailChimp that I'm not familiar with?
#double #optin #single
  • Profile picture of the author discrat
    Yes !! Aweber does and as far as I know Get response does too.

    If they do not let you do single optin then move your List, Immediately


    - Robert Andrew
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    • Profile picture of the author Alexa Smith
      Banned
      All decent autoresponder companies allow single opt-in (they more or less have to, because of course the market leaders, Aweber and GetResponse, both do).

      Like many others here, I benefitted enormously by switching from confirmed opt-in to single opt-in.

      Almost none of the successful affiliate marketers I know are using opt-in confirmation.

      In all the discussions of the relative advantages and disadvantages between the two, in forum threads here, I see countless alleged arguments in favor of confirmed opt-in which are actually based on mistaken premises, misunderstandings and illogic.

      This thread discusses and explains several of the common ones: double or single opt-in?


      And for anyone thinking about Mailchimp, this might help.


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  • Profile picture of the author James Spencer
    I tried both single and double opt-in, if you look for quality list go for double.
    If you go for quantity go for single,
    I personal decided to go for single opt-in
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by James Spencer View Post

      if you look for quality list go for double.
      Sorry, but this is illogical, James.

      The quality of your list is not determined by whether you build it with single or with confirmed opt-in. Here's the point: if you build a single opt-in list rather than a confirmed opt-in one, you'll still have on your single opt-in list all the people that you would have had if you'd used opt-in confirmation as well. You won't ever lose one single person. You'll just have a bigger list, if you drop the confirmation.

      The idea that using opt-in confirmation somehow "attracts better people" is a myth.

      Anyone who imagines that "if you're looking for quality, you should use confirmed opt-in" needs to read this thread: http://www.warriorforum.com/main-int...ml#post8554418


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  • Profile picture of the author James Spencer
    Nevertheless the choice is always yours.
    It is also depeneds of the nche you are using.
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  • Profile picture of the author tones
    If it is double opt-in and you want them to confirm be careful what you pitch to them before they confirm.

    The reason is if they are redirected to that offer or one time offer or anything after they opt-in to something they are not sure about they might not confirm when they see your email.

    That is one reason why single opt-in is a better option. If the redirect link is not what they are after you can still follow them up. Explain it better to them and that way you have a better chance of getting a result you are after.

    Plus you can still communicate with them about other things. To me it's single opt-in or nothing.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by tones View Post

      If it is double opt-in and you want them to confirm be careful what you pitch to them before they confirm.
      Before they confirm??!

      Originally Posted by tones View Post

      The reason is if they are redirected to that offer or one time offer or anything after they opt-in to something they are not sure about they might not confirm when they see your email.
      That's putting it mildly.

      You'll probably lose about 30-40% of them right out of the gate, before you've even got started, if you start pitching things to them, or showing them "offers" before they confirm.

      Originally Posted by tones View Post

      To me it's single opt-in or nothing.
      I've noticed that this tends - almost overwhelmingly - to be the perspective among people who are actually make their livings from doing this, rather than from lovingly repeating "information" from the Urban Myth School of Internet Marketing.

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  • Profile picture of the author ninosem
    Absolutely go with single opt in. Today lot of confirmation emails go to spam, so subscriber didn't receive them. With this scenario you leave lot of money on the table.
    Myself I use single opt in and from time to time I clean my list and delete subscribers who don't open emails.
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  • Profile picture of the author AmericanMuscleTA
    I used to do double opt-in and lost a lot of subscribers. Heck, I would personally follow up with them and they told me they never got my confirmation email. Ugh!

    Now, I use single opt-in and it hasn't failed me yet!
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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  • Profile picture of the author LJKrooker
    I was single opt-in but now am double with Mailchimp, and I was just going to let it be double now, as I have heard the "quality" list thing before. But this thread has made me question that, thank you! I think single opt-in is the way to go, I sign up for a lot of things, and if I sign up it's because I want to sign up! I am a similar profile/persona to my users, so maybe they feel the same way!

    That being said I'm very familiar with Mailchimp, not sure how I feel about learning a new service with so many other things going on right now! :/
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  • Profile picture of the author Kingshouse
    Originally Posted by Sinistar View Post

    I noticed that MailChimp is now double opt-in by default and they don't have an option to do single opt-in. Are there other companies out there that make it easier to do single opt-in or is there an easy way to do this with MailChimp that I'm not familiar with?

    I don't use mailchimp so I can't speak for them but companies do things for certain reasons and if they are not meeting your needs then maybe they are not for you and you should move.

    I use Aweber and it does allow both 'single opt in' and 'double opt in'.

    I will say this though that 'double opt' in is not to be feared as people who really want your stuff will make the additional effort to 'confirm' their opt in...and those that don't, well do you really need them on your list?

    I hope this helps

    Will D
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  • Profile picture of the author bobby_shahzad
    Mail chimp is a high quality email service they don't allow bad data to be imported into their database because the are very careful about their reputation. I suggest you should buy some of your own servers in order to blast your email list in case you have huge database.
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    BulkResponse.com Email marketing service , single and double optin accounts. List Hygiene Service Available.
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  • Profile picture of the author JensSteyaert
    I use both and get about the same results using single opt-in and using confirmation, so i think it doesn't really matter...

    Make sure to get a good list cleaner though if you use single opt-in.
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  • Profile picture of the author S1YMY
    If you ever run an incentive where you pay for leads, then you will need the double optin, so you know you only pay for good ones.

    Also, as autoresponders charge by how many names are on your list, why fill it with crap? Double optin allows me to remove the crap mails on a 24hr basis and I only pay for what I keep.

    You are wasting effort and money otherwise.
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  • Profile picture of the author TomekBN
    If you are starting out then go for Single Opt in! You get more subscribers and build your list much quicker.

    Plus you can always remove inactive subscribers later on
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  • Profile picture of the author winnermarketing
    ??? maiclchimp allows single opt in!

    Single optin is best: more pratical = more convertions!
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  • Profile picture of the author Globie
    This thread has opened my eyes somewhat. I was using double as I had heard that myth about quality. But I think I will move over to single after reading this.
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  • Profile picture of the author jamescanz
    You lose way too many subscribers using confirmed (aka double) optin...

    (which has been personally tested)

    Go with single
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