In one of my niches , it is kind of broad. Age 25 to 55 yrs old. Average income of around 30K. Middle Class. Educated or at least an associate degree.
Many are soon to be retired and are looking at ways to continue with some steady income through retirement years. And some are in their twenties and thirties who really want to find freedom outside a 9 -5 job.
I know, broad .
When I write my emails to Subs I picture one person in my mind when writing. I advise this, as it makes you more focused and more relevant to what your List wants and desires to hear.
For me, that is my brother. He is 52 and has always been a entrepreneurial spirit but because of life circumstances is a slave to the man. He;s ALWAYS open to opportunities and is a HARD worker.
No get rich quick mindset.
Anyway, it is important to develop an Avatar or image of WHO you are talking to in your email marketing.
Know your Market and your audience. Research it and study it, if you do not already know.
You really should even before you write and send out that first email
- Robert Andrew