Convincing subscribers to hit the unsubscribe rather than spam button
Of course, you would rather people not unsubscribe. However, there will be times when this is going to happen. And, if enough of your subscribers hit that SPAM button, you're going to get in trouble with your host company as they will assume you were actually spamming, even though these people opted into your email list.
One of my ideas for fixing this problem is to put the unsubscribe link a little closer to the PS in the email or simply stating in the header of the email that if the person is no longer interested in your emails, they can simply click the link to unsubscribe.
What's your best technique for handing this situation?
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