Is the Money in the List or the Relationship?

48 replies
Somehow somewhere I recently managed to find myself on what I consider to be an old school email list from an IM'er who apparently has not updated his autoresponder series since 2004.

As a result I am getting about 3 emails a day sometimes, each one trying to get me to purchase different types of money making products.

I got to give this guy his due ... he wrote a massive follow up sequence.

Anyway as I am amused by his ongoing onslaught I will not be unsubscribing just yet. I want to see just how big his follow up sequence is.

All this leads me to the title of this thread and my question to you ... Is the Money in the List or the Relationship?

We often hear the phrase the money is in the list.

However I tend to think the money is in a qualified list of proven buyers that you have a good relationship with.


BernardR
#list #money #relationship
  • Profile picture of the author NeedBucksNow
    I'de say the money is in the relationship of your list. Without connecting with your list, you would still have trouble getting conversions.
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  • Profile picture of the author Terrance01
    Hi Bernard,

    On reflection...my Two cents on your question would be...the money is in the LIST!!!
    But....there is more money in the relationship.

    Conversions from 1 to 2% from a list and 3-5%+ from a list with an established relationship.


    Cheers,
    -Terrance
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  • Profile picture of the author gluckspilz
    The money is in YOU and YOUR ability to sell!

    Whether you smash your list or build relationship with your list.

    The ONLY way to make money is if other people click on your affiliate link and buy. That's it!

    Whether you have a list of 100,000 subscribers or build relationship like you're their best friend.

    The fact remains that you will not make money if you don't know how to sell.

    Of course you can do what most gurus do with their email marketing and have subject lines like:
    "Your commission has been approved" and a hypey body copy to increase CTR and hoping for sales. It's not really a business model. Will you make money? Of course!

    Same goes with building relationship with your list... Try having 60 days worth of follow up emails focusing on relationship building and no selling. See how much money you can make.

    Of course this topic is so broad and intense but my point is "The Money Is In Your Ability To Sell"

    If you understand your market and know how to sell. That's where the money is!
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  • Profile picture of the author FreedomBlogger
    The money is definitely in the QUALITY of your List! ... not the number of the list!

    So, in order to have a list of Quality leads, then you must follow up with them the right way and build a good relationship with them.

    My answer would; the money is in the RELATIONSHIP you make with your list.

    I rather have list of 500 people who like me and trust me - than a list of 5,000 people who don't really know me and get annoyed when all I do is try to sell them a different product every hour, every day.

    I hope this helps!

    I wish you the best of the best!

    Cheers!
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  • Profile picture of the author hpasha
    if you have good relationship then you would be having a good list. So both connected!
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  • Profile picture of the author guru74
    @Mohaddad you post the same stuff over and over. Stop that.
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  • Profile picture of the author Tom Addams
    The money is in . . .

    Being Different.

    Consider Steve Jobs, Mark Zuckerberg, Larry Page, Sergey Brin, Jeff Bezos, Reed Hastings, Craig Newmark, Pierre Omidyar. Entrepreneurs who became billionaires by being different.

    But, to answer your question in the given parameters:

    The Relationship.

    It's the obvious answer, but it's an oversimplification of list marketing. It's an ideal; I hesitate to say utopian ideology.

    You see, in an ideal world, a list marketer will engage his or her audience. Consider it like making friends in a bar and giving investment advice. You spend an afternoon talking in a bar, two dozen people listening, new friends, and before you leave you leave them with investment advice. Had you simply wandered into that bar and given it, those two dozen souls would have been less engaged and therefore less likely to heed your advice and take some form of (to you) desirable action.

    But I say oversimplification. And why? Because I'm familiar with a great many marketers who, while not being perfect when it comes to engagement, are experts in volume list growth. Such individuals profit from the ability to grow large volume lists and, to them, the money is in the volume; time spent engaging their audience would actually hinder their bottom line by reducing available time for growth.

    GRM
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    • Profile picture of the author discrat
      Originally Posted by Get Rich Methods View Post

      T



      But I say oversimplification. And why? Because I'm familiar with a great many marketers who, while not being perfect when it comes to engagement, are experts in volume list growth. Such individuals profit from the ability to grow large volume lists and, to them, the money is in the volume; time spent engaging their audience would actually hinder their bottom line by reducing available time for growth.

      GRM
      Very True !

      I espouse the Merits of building a Relationship with your List.

      But the fact of the matter is there are guys who have a 500K+ List and it is burn and churn for them.

      Its ALL numbers.

      Although the typical IMer here at Warrior criticizes their ideology..........well you cannot
      criticize their bank accounts !!



      Robert Andrew
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  • Profile picture of the author markeeter
    The money is in the list, but you need the relationship to extract it!
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    • Profile picture of the author Phill Wess
      Money is in the RESPONSIVE list.

      And responsive means - relationship, so yeah both factors are vey important here.

      And you can build a true relationship with your list if:
      1) Target the right audience - make sure you know your personas / avatars

      2) Treat your list like people not just numbers

      3) Offer value - never focus only on selling but make sure to help solve problems first

      4) Don't be afraid to sell - you are a marketer, and people who are on your list know that. Just make sure to balance value vs. sales part

      5) Combine follow up sequences and broadcasts - there is no auto pilot when building a bulletproof relationship so don't fool yourself by creating 50 day auto responder sequence. Yeah, follow ups are a must have, but make sure to create regular broadcasts to your lists too.

      6) Segmentation - make sure to segment people by their "sub interests". It guarantees better engagement and lower unsub. rates.

      The point is to treat your list like you'd like to be treated. I know, sounds like a cliche but it really is simple as that.

      Phill
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      • Profile picture of the author Lucian Lada
        Originally Posted by Phill Wess View Post

        5) Combine follow up sequences and broadcasts - there is no auto pilot when building a bulletproof relationship so don't fool yourself by creating 50 day auto responder sequence. Yeah, follow ups are a must have, but make sure to create regular broadcasts to your lists too.
        While I agree with your other points, I disagree with this one. Broadcasts aren't mandatory. Unless you need to send timely content, I don't see their usefulness. An autoresponder sequence can do the job just fine if you fine-tune it.
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  • Profile picture of the author kameek_bala
    Definitely Money is in the relationship of your list.
    Quality about your trust.
    Building relationship between you and subscribers.
    Help your subscribers to help to sucessed their business by giving tips.
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  • Profile picture of the author tonyharte
    I vote for relationship. A huge list of disengaged recipients will not generate the income that a much smaller well cared for buyers list will. If you put the relationship first, take care of subscribers and have chosen a good niche the money will come.

    Best of Luck!
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  • Profile picture of the author Carter Boatright
    For quality and long term money, relationship is key. But it's true, people are still making money doing churn and burn.

    Anyone doing both? I kind of like the idea of having one income stream from a quality list and another from churn and burn type list. Seems kind of fun.
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  • Profile picture of the author Dennis Ray
    In my opinion... the money is in the list (without a list you would not be making money at all).

    That said, the better your relationship is with your list the more money you will make.

    They always work hand in hand with eachother. You can have a massive list, but if you just pound them day in and day out with nothing but junk, you are going to get junk returns. Period.
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  • Profile picture of the author MWatson
    The money is in both! Obviously if you're able to build strong personal relationships with subscribers, you'll be more than likely to make WAY more money.

    Look at safe lists, HUGE LISTS, but good luck getting a sale off that. My two cents.


    Cheers,
    Mark
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  • Profile picture of the author Raydal
    Well, you can't have a relationship with a list if you don't have a list
    so it's a chicken-and-egg question.

    For sure, having a huge list that you do nothing with is worst than
    not having a list at all.

    -Ray Edwards
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  • Profile picture of the author Ross Dalangin
    Money is in the ATM

    For me is the first impression of giving high quality info before putting my subscribers in pedestal and only send cool products that can help them.

    Anyways, read Ray's comment above.
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  • Profile picture of the author James Stark
    Originally Posted by BernardR View Post

    Somehow somewhere I recently managed to find myself on what I consider to be an old school email list from an IM'er who apparently has not updated his autoresponder series since 2004.

    As a result I am getting about 3 emails a day sometimes, each one trying to get me to purchase different types of money making products.

    I got to give this guy his due ... he wrote a massive follow up sequence.

    Anyway as I am amused by his ongoing onslaught I will not be unsubscribing just yet. I want to see just how big his follow up sequence is.

    All this leads me to the title of this thread and my question to you ... Is the Money in the List or the Relationship?

    We often hear the phrase the money is in the list.

    However I tend to think the money is in a qualified list of proven buyers that you have a good relationship with.


    BernardR



    In my opinion its both, you cant have a profitable list, without giving them a little something first.
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  • Profile picture of the author cashcowonline
    In my opinion, it totally depends on your approach towards the list.
    There are two school of thoughts as far as making money from list is concerned. There are people who forge a good bonding of trust with their subscribers and think long term. But I also know few marketers who believe in the 'churn and burn' philosophy and they believe in skimming their list and getting new people on board. Their logic is that every subscriber gets 10 to 30 mails daily and it is very difficult to build a relationship in this scenario.
    So you need to decide how you want to proceed with your list.
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  • Profile picture of the author prbarton
    List building is probably one of the most complex problems there is. It involves every facet of marketing. The better your marketing skills the better your list's response. The source of your subscribers is also important. Freebie seekers or buyers. Qualified prospects or not qualified.

    The fact is that there are many variables. And, building a list is a evolutionary process. But, you have to start somewhere to begin evolving. Beginners should try to establish trust and authority with new subscribers. Take a couple days at first to become the "good guy". But don't wait to long. Your first lists will come and go fast. As you evolve your list longevity and productivity will improve.
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  • Profile picture of the author khansaccounts
    I think that if we play with our list in a good manner and convert it with good relation so we make money otherwise that list is not beneficial for us so money is in good relation list.
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  • Profile picture of the author fxstay
    in both of them .. you must have the list then make relationship with the list
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  • Profile picture of the author JensSteyaert
    It helps if people know you before they join your list too.

    I wouldn't call it necessarily a relationship, it's more about trust.

    And ofcourse it also helps if somebody is a proven buyer and doesn't just want to download free stuff you have to offer...
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    • Profile picture of the author quadagon
      Originally Posted by JensSteyaert View Post

      It helps if people know you before they join your list too.

      I wouldn't call it necessarily a relationship, it's more about trust.

      And ofcourse it also helps if somebody is a proven buyer and doesn't just want to download free stuff you have to offer...
      My best sales funnel exploits this

      I have a ppc campaign which leads to a value page and the chance to get a free book. In the book is information on my insiders newsletter. Those people that joint that list are gold.

      There's more to each step but I think it shows the value of a targeted prequalified list.
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  • Profile picture of the author Matthew Trujillo
    - You can have a large list and make money.

    - You can have a large list and make no money.

    - You can have a small list and make money.

    - You can have a small list and make no money.

    Here's a tip: Put yourself in your subscribers shoes.
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  • Profile picture of the author danieldesai
    Assuming that the relationship is there, a larger list would be better than a smaller list that has the same level of trust/relationship between the subscribers and the list owner.

    With that being said, I know of a lot of marketers who earn far more than the commonly given benchmark of 1 subscriber = $1/month in income. The reason for this as many of them claim is... yep, the relationship with their list.

    While I'm certainly not in their ball game as yet I would venture to say that building a relationship with your list maximizes your average subscriber value.

    Also, as Tom Addams pointed out, some marketers are far better at getting a large volume of subscribers onto their list and focusing on engaging their audience would actually cut back on their productivity.

    Regards,
    Daniel
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    • Profile picture of the author BenZhao
      The money is generated by the TRUST that your subscribers have in you. Thus, it is the role of the provider to nurture the relationship with their lists by providing something useful and good so that he can gain that TRUST. Once TRUST is there, the transaction will be made naturally and we call it as 'business' whereby the exchange of products and money are transferred from each party.

      Therefore, invest the time to create, nurture and strengthen TRUST. The sales and; consequently, money will be coming as a result.
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    • Profile picture of the author lifesshort
      Originally Posted by Javisito View Post

      The money is in the relationship with your list
      From experience I would have to agree.
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  • Profile picture of the author chaksmiths
    without good relationship with your list you aint gonna make a penny
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    • Profile picture of the author yakim1
      Originally Posted by chaksmiths View Post

      without good relationship with your list you aint gonna make a penny
      Now, you know this is not true. Why do you think that spam is such a problem? It is because it does produce sales with no relationship what so ever.

      Best regards,
      Steve Yakim
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  • Profile picture of the author Alexander Swift
    Both I think. Money is in the list AND the relationship you build with that list. Seriously if you try to be best friends with freebies-seekers then how on earth can you sell anything and make money? The same is true with a buyer list - you can't spam them to death.... just like the epic follow up sequence BernardR mentioned!

    So yeah go with both - and you'll make freaking lot of cash!
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  • Profile picture of the author seoboyz01
    Back in the day, it was very popular to put people on an autoresponder list with up to a year's worth of content loaded into the pipeline. The bad thing about doing that now, is how it cuts off your direct connection to the subscriber. An occasional email generated from the autoresponder is fine as it keeps your subscriber in the list. But, if most of your email list content is not fresh, being generated regularly, then you're not actually talking to your list, you're talking at them. And, people will be able to tell the difference. Most autoresponders have an option for broadcast email to let a list owner send out a 'live' email to his subscribers, something with fresh content. This type of email might take more time to prepare but it has the freshest information possible, not something canned back in the 90's.
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    • Profile picture of the author Oziboomer
      Originally Posted by seoboyz01 View Post

      Back in the day, it was very popular to put people on an autoresponder list with up to a year's worth of content loaded into the pipeline. The bad thing about doing that now, is how it cuts off your direct connection to the subscriber. An occasional email generated from the autoresponder is fine as it keeps your subscriber in the list. But, if most of your email list content is not fresh, being generated regularly, then you're not actually talking to your list, you're talking at them. And, people will be able to tell the difference. Most autoresponders have an option for broadcast email to let a list owner send out a 'live' email to his subscribers, something with fresh content. This type of email might take more time to prepare but it has the freshest information possible, not something canned back in the 90's.
      Agreed.

      The first few emails of any new subscriber are the one's they feel most connected to.

      After that if you have a regular mailing it helps to tell them you are sending them regular content and that content is for general consumption .

      The most responsive individuals are those who you do have a solid relationship with and who you have a conversation with rather than a broadcast to.

      Don't get me wrong, broadcasts are great but the broadcast has to be personal and immediately recognised by the receiver as something they want or need to respond to.

      I often use broadcasts as a call of urgency for a specific event with follow-up conditional emails for the opens and un-opens.

      It all depends on how long you want to keep people engaged with you and how ethically minded you are as to building a really long term business where you develop products that your subscribers both value and desire.

      My business in the offline world is multi-generational and the long term view is what I focus on so even though I have to work with clients who want instant results I understand that the real sale may be 6-12 months off and it is how we behave in those months that determines whether you get a loyal lifetime client or a discount/bonus seeking type individual.

      Rewards are important but Recognition is more powerful and that is where the relationship and true personalization on a micro-level really pays off.
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    • Profile picture of the author discrat
      Originally Posted by seoboyz01 View Post

      Back in the day, it was very popular to put people on an autoresponder list with up to a year's worth of content loaded into the pipeline. The bad thing about doing that now, is how it cuts off your direct connection to the subscriber. An occasional email generated from the autoresponder is fine as it keeps your subscriber in the list. But, if most of your email list content is not fresh, being generated regularly, then you're not actually talking to your list, you're talking at them. And, people will be able to tell the difference. Most autoresponders have an option for broadcast email to let a list owner send out a 'live' email to his subscribers, something with fresh content. This type of email might take more time to prepare but it has the freshest information possible, not something canned back in the 90's.
      Although I will have to disagree to a certain extent (as Follow Ups should be the backbone of your Email Marketing business), I must say it is refreshing to see people embrace the merits of 'time sensitive' Broadcasts



      Merry Christmas !! (Ooops I forgot you cannot put that in a Follow Up )

      - Robert Andrew
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  • Profile picture of the author eaw44f
    no solid relationship no solid income
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  • Profile picture of the author ezeonlinebiz
    Money is in both. If you don't have list how are you going to build that STRONG relationship with them. PERIOD.
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  • Profile picture of the author Kendra Hanes
    I like to think the money is in the relationship with the list. While the player you speak of may not have changed his email marketing game since 2004. Suffice it to say perhaps the demographic and mindset of the folks his lead magnet offer is targeting haven't evolved yet either.

    You are speaking from a place of evolution. With your growth as a businessman and marketer, you are now outside of his ideal customer comfort zone. As a result, you want more from the relationship. There's nothing wrong with that ... but from what you're saying the list owner hasn't set up segmentation that allows the evolved individual on his list a different experience that keeps them engaged, motivated and spending money.

    If nothing else, his sequence gives you a blueprint to offer the evolved individual other options at the exact points where you've lost interest.
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  • Profile picture of the author ucy4real
    A great quote by someone I respect says " Leaders touch a heart before they ask for a hand". I believe that applies to list building. It is only when we are truly able to touch the hearts of people in one way or the other positively, that's when people naturally tends to respond to us.

    So back to your question, I believe within every list lies money or to put it in a better way, the potential for great wealth but It takes only people who has been able to connect to the heart of the people in the list to draw the money out and that is when relationship comes in.

    What really pulls out the flow of cash is not just the list itself as the list is just like a gold that hasn't been refined. True relationship is what refines it and brings out the best from it!
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  • Profile picture of the author Vikram73
    All of it's true IMO. I build my list on PPC traffic and from platforms where I know I can select people that meet my demographics. They need to be over 40, they need to have an interest in alternative health remedies and need to be english speaking. Oh, and preferably female but that's not mandatory. Women just seem more apt to buy based on my testing.

    Once their on my news letter I make it a point to send them a weekly update with some helpful tips. No links to click, nothing to buy etc.. Just content.

    Then I make it a point to email an ad or a link to an article on the blog (which might have ads on the sidebar) on a regular basis also.

    I have happy list subscribers - but if they were young college kids it wouldn't be as lucrative. Fact is you are willing to spend $17-$37 on an book in your 30's and 40's - not when you're in college or even if you're from a different country.

    So yeah, build a relationship with people but with the right kind of people.

    More important than trust - I would say is establishing authority.
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  • Profile picture of the author Rory Singh
    The [Money] is always in one thing...

    The relationship!

    But here is a 'spin' on things to really get you going...

    Have you ever walked into any store and was 'immediately' turned off because someone was too nice?

    Why were you turned off?

    Because you know (and feel) that they were being nice to Get Your Money.

    Now we have thousands (maybe millions of marketers) all trying to be really nice and get everyone to Like, Know and Trust them.

    The day you start making money (real ongoing money) is the day that you actually care about your readers and genuinely are giving value from your heart (without thinking solely on money).

    On another note, I had a gentleman 'opt' out of my email list today.

    This perked my curiosity to see what email of mine that he read.

    It was one about 'being in gratitude' for everything.

    Anyway, you can't please everyone!

    Just be you!
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  • Profile picture of the author yakim1
    It is my belief that the money is in the list. This is because you must have a list first or you do not have a medium to create the relationship. The relationship helps to determine how much money is in the list.

    The relationship comes depending on how you treat the people on your list. I see to many list owner burn their lists by sending add after add to the people on their lists. These list owner are peddling shiny objects.

    They don't quite understand that every email address on their list is really another person.

    Most people opt into your list because they believe they will be receiving some quality content.

    After saying all of that, the list comes first and is the kind of list you make it after the list is created.

    Best regards,
    Steve Yakim
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  • Profile picture of the author ninosem
    The money is in the list, but how big your number will be is in relationship....

    Build your list. The bigger list gets the more money You will make.... but the real money is in the relationship with your list. You can make a lot of money with a small list.

    You need to learn early how to build relationships when you have a small list then you will make a killing when you have a big list.

    People buy from people they know, like and trust.

    If people don't trust you, they feel like you're out to scam them and they don't feel comfortable to following you...and will never get them to invest their hard earned money with you.

    Focus your time on building trust, good will and helping the people with emails you sending them...
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  • Profile picture of the author johnkoko
    I'd state the bucks is within the partnership of the record. Without linking with all your record, you'd however possess difficulties obtaining conversions.
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  • Totally in the relationship

    Even if its been built from a funnel designed to give free content and then ask, its till building trust and gratitude

    A sale then is much easier to bring about than a cold buy buy buy email funnel

    Otherwise we would all buy lists and try to make sales
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  • Profile picture of the author maxqsoft
    Building an email marketing list is one of the best ways to ensure the long term success of your business. It is possible to use your e-mail list as a way to drive sales for your business and increase revenue. Here are 3 ways that the money is in the list.

    One quick note: Before you start sending out offers to your subscribers, you need to establish a relationship with them. People are much more likely to buy from a business that they feel that they know, even if the relationship is a virtual one. Take the time to develop a rapport with your subscribers by sharing information with them that they will find relevant without doing any hard selling. When you do present an opportunity for them to buy, they are more likely to reach into their wallets at that point.

    Watch this video to learn how to develop trust with your list.
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