zeros instead of o's

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6
I just recieved an email from a marketer who substituted zeros for o's. I guess they are trying to stay off the spam lists, but seriously if Gmail and others don't take this as a sign of spam now, they probably will soon.
#email marketing #zeros
  • Banned
    Interesting ... and good post. Yes, I'm sure that's right.

    Things that are obviously "specifically designed to circumvent regulation" - in general - rapidly become the things that wave the biggest flags, don't they?

    It will probably be yet another example similar to the "people" (I nearly used another word, there) who try using "fr-ee" because "free" is flagged for spam.

    .
    • [1] reply
    • Uhmm.. that is interesting. The extent that people have to go, though


      - Robert Andrew
      • [1] reply
  • Granted, these tactics might work short term. But the filters catch on.

    Not to mention it just makes people mad. At that point it just makes people believe everyone sending them a email is a spammer. It's just bad for the community as a whole.
  • That kind of change was everywhere a few years ago but is (fortunately) a lot less common now.

    My guess would be that it's an old email in a sequence that hasn't been touched for a long time or they learned their email marketing from an out of date ebook.
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    zeros instead of o's

    I just recieved an email from a marketer who substituted zeros for o's. I guess they are trying to stay off the spam lists, but seriously if Gmail and others don't take this as a sign of spam now, they probably will soon.