Help monetizing 20,000+ list of loyal buyers weight loss niche...

by revg
22 replies
I have an email list of 20,000+ weight loss customers that have double opted into my email list when purchasing a software application that helps them track their weight loss, food intake, and exercise. These customers are all very happy with the product they purchased from me and many are losing weight successfully. The list gets about 40 new subscribers each day on avg.

I always hear that each subscriber is worth approx $1 per month if the email list is monetized properly. That would obviously be very nice, but currently my list is actually costing me money due to aweber fees and obviously it would be nice to create a revenue stream from this if I can.

I am really lost on the next steps I need to take to monetize this is. I feel like many of the weight loss offers like diet pills, fad diets, etc.. would not be a good fit for my customers because many of my users are already finding success using the software they purchased.

I guess my question is to those that have experience in email marketing, what are the next steps you would take if this list was yours? Are there any good courses I can purchase that you could recommend that may give me a head start on proper autoresponder techniques I should be using? Any advice would be appreciated.
#buyers #list #loss #loyal #monetizing #niche #weight
  • Profile picture of the author GregAU
    Hi revg

    I think that you are possibly sitting on an absolute goldmine. 20,000 subscribers who are already proven to spend money in the weight loss niche.

    My buyers list right now is less than 10% of yours, and it is providing me with a very good income.

    Have you tried to send them any affiliate offers at all?

    I think the simplest thing for you to do would be to send them 3-4 affiliate offers per week, with 1-2 value building emails per week

    Just try to send a variety of offers and see which ones get the best response.

    Cheers
    Greg
    {{ DiscussionBoard.errors[9704904].message }}
    • Profile picture of the author 4thMarshall
      Originally Posted by GregAU View Post

      Hi revg

      I think that you are possibly sitting on an absolute goldmine. 20,000 subscribers who are already proven to spend money in the weight loss niche.

      My buyers list right now is less than 10% of yours, and it is providing me with a very good income.

      Have you tried to send them any affiliate offers at all?

      I think the simplest thing for you to do would be to send them 3-4 affiliate offers per week, with 1-2 value building emails per week

      Just try to send a variety of offers and see which ones get the best response.

      Cheers
      Greg
      MarketHealth CPA offers will definitely be a good place to start. You already know that your list are happy with the software you offered them, who knows how well they would appreciate you sending them one or two trial offers each week. Definitely sitting on a promising gold-mine.

      Cheers
      {{ DiscussionBoard.errors[9704985].message }}
      • Profile picture of the author DermotByrne1
        Perhaps you could consider selling solo ads. Lots of people come to WF asking about soload sellers in the weightloss market. I for one would be very interested in buying a solo ad or an email blast from you
        Signature
        Master one of THE most powerful marketing tools on the internet?
        http://tinyurl.com/EmailEssentials
        FREE Ebook download
        {{ DiscussionBoard.errors[9705702].message }}
  • Profile picture of the author artflair
    You could make money very easily by coming up with an info product and promoting it to them!
    If you don't feel comfortable with launching a product just partner with someone!
    And I agree with Greg - that's a potential goldmine that you're sitting on
    Good luck,
    Art
    {{ DiscussionBoard.errors[9704973].message }}
  • Profile picture of the author Garret1
    One thing i like to do is just write good content, then send them to an articles on my site with adsense ads. Also give them free ebooks to keep them happy. Then slip in some CPA offers or build your own product funnel.
    Signature
    Free 5 Module E-Course "Pop-up Wealth" - learn to get targeted traffic for $0.005 - get it free here
    {{ DiscussionBoard.errors[9705864].message }}
  • Profile picture of the author AdwordsMogul
    Here it the best thing you can do: get Matt Furey's email course, and you'll be amazed at how fast you'll make money.

    If you're asking this question, then it's simply a matter of understanding how email works. Ben Settle's stuff is brilliant as well. I'd start with Matt, then polish up with Ben's course. And you're good to go.
    Signature
    "Those who can - DO IT. Those who can't, say it's impossible."
    Jean Paul a.k.a AdwordsMogul
    PHPDevelopers.net - Top of the range PHP developers

    Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
    {{ DiscussionBoard.errors[9705878].message }}
    • Profile picture of the author Edwin Torres
      Originally Posted by AdwordsMogul View Post

      Here it the best thing you can do: get Matt Furey's email course, and you'll be amazed at how fast you'll make money.

      If you're asking this question, then it's simply a matter of understanding how email works. Ben Settle's stuff is brilliant as well. I'd start with Matt, then polish up with Ben's course. And you're good to go.
      This! ^

      I've studied their material and even though I am far from writing my emails as good as Matt and Ben I've seen good results.

      A brief summary is to use stories in your emails, relate some type of lesson, or tip to whatever niche you're in, and then segue into the pitch.

      Brilliant!
      {{ DiscussionBoard.errors[9725109].message }}
  • Profile picture of the author walt73
    I would NOT send them free stuff (ebook...) but more valuable informations you could get from articles or blogs related to your niche. Sending freebies will not make them happier, but more likely them seeing you as a give away stuff, and therefore won't purchase anything from you (or at least the % conversion will decrease). A buyer is a buyer! Look for up sell products, ideally related to the software...if it's your software, create them, add value to it and sell them those values, they will purchase it!
    I would not send them too many emails, it's not the quantity, but quality that matters here. They already trust you. I would send them a survey type email to get to know what else they would need? what else they are missing?and so on...
    Sending the right products for them to buy without really knowing what they really need, could take weeks (with one offer per week). If you offer them what they need, they will love you even more, and stick with you. Bottom line, don't send any offers unless you know what they need! 20 000+ buyers is a goldmine my friend.
    {{ DiscussionBoard.errors[9711728].message }}
  • Profile picture of the author discrat
    Originally Posted by revg View Post

    I have an email list of 20,000+ weight loss customers that have double opted into my email list when purchasing a software application that helps them track their weight loss, food intake, and exercise. These customers are all very happy with the product they purchased from me and many are losing weight successfully. The list gets about 40 new subscribers each day on avg.

    I always hear that each subscriber is worth approx $1 per month if the email list is monetized properly. That would obviously be very nice, but currently my list is actually costing me money due to aweber fees and obviously it would be nice to create a revenue stream from this if I can.

    I am really lost on the next steps I need to take to monetize this is. I feel like many of the weight loss offers like diet pills, fad diets, etc.. would not be a good fit for my customers because many of my users are already finding success using the software they purchased.

    I guess my question is to those that have experience in email marketing, what are the next steps you would take if this list was yours? Are there any good courses I can purchase that you could recommend that may give me a head start on proper autoresponder techniques I should be using? Any advice would be appreciated.
    Sorry, but something just does not add up.

    You have 20K buyers List but you are actually losing money becauase of the Aweber fees ??

    Am I missing something here ??


    - Robert Andrew
    {{ DiscussionBoard.errors[9712116].message }}
  • Profile picture of the author revg
    Ok thank you everybody for your suggestions. I have a lot of options to go over and more research to do. Like some of you have mentioned it's important to keep a good relationship and rapport with the users. I want to make sure I do not compromise that, but I still need to profit from the list of course. I do now understand that I have to balance offer emails with value emails.

    @discrat I'm not sure how it doesn't add up for you... I built a list of over 20,000 subscribers, but haven't profited at all from having created that list because I don't know how to go about selling to my subscribers. ($0 revenue from list/month) - AWeber fees($130/month) = -$130/month. Simple as that.

    edit: @discrat, I just realized you were probably including the money generated from the "buyers" first purchase. I wasn't including this because I would make that revenue with or without building an email list off of that. What I meant was that my actual list is costing me money right now... not that I am losing money altogether.

    Thanks
    {{ DiscussionBoard.errors[9712640].message }}
  • Profile picture of the author TakenAction
    Originally Posted by revg View Post

    I always hear that each subscriber is worth approx $1 per month if the email list is monetized properly.
    That statement above is crap, complete crap. I hate when people say each subscriber is worth around $1 per month on average.

    That's because most people are doing email marketing completely wrong, which would be the relationship building.

    Even more important...most people doing email marketing don't understand the importance of a sales funnelif you do this part right you can have a list worth
    $10 per subscriber or maybe even $50+ per subscriber.

    sorry excuse my little rant...

    Originally Posted by revg View Post

    I am really lost on the next steps I need to take to monetize this is. I feel like many of the weight loss offers like diet pills, fad diets, etc.. would not be a good fit for my customers because many of my users are already finding success using the software they purchased.
    This way of thinking is wrong. No offense. It's great that they are finding success with your software but don't just think that they are done purchasing and new offers won't be a good fit for them.

    Once a buyer, always a buyer. They have proven they will pull out their credit card and purchase something from you. Why would you stop selling?

    There are thousands of health products and offers you can promote. Your market is HUGE.

    Recommend emailing then and introducing yourself [if you haven't already] and start giving away free value following up to an offer. Start creating Autoresponder series, not broadcasts.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[9712779].message }}
    • Profile picture of the author revg
      Originally Posted by TakenAction View Post

      That statement above is crap, complete crap. I hate when people say each subscriber is worth around $1 per month on average.

      That's because most people are doing email marketing completely wrong, which would be the relationship building.

      Even more important...most people doing email marketing don't understand the importance of a sales funnelif you do this part right you can have a list worth
      $10 per subscriber or maybe even $50+ per subscriber.

      sorry excuse my little rant...



      This way of thinking is wrong. No offense. It's great that they are finding success with your software but don't just think that they are done purchasing and new offers won't be a good fit for them.

      Once a buyer, always a buyer. They have proven they will pull out their credit card and purchase something from you. Why would you stop selling?

      There are thousands of health products and offers you can promote. Your market is HUGE.

      Recommend emailing then and introducing yourself [if you haven't already] and start giving away free value following up to an offer. Start creating Autoresponder series, not broadcasts.
      Thank you for this TakenAction. Absolutely no offence taken... I realize you are so right, I AM thinking about it all wrong... I somehow fell back into the trap of limiting myself with my own unsubstantiated beliefs...

      I have been emailing my list with free information, tips, healthy recipes, and stories for quite some time now. Up until now I have been just broadcasting. I have now started to create an autoresponder series. Thank you for confirming that this is the correct approach.

      I assume every list is different, but do you have any sort of standard baseline on how frequently I should email my list? Is there any advice you can give me on some good ways you have found to create a rapport or relationship with your list?

      Thank you for your time and advice.
      {{ DiscussionBoard.errors[9712911].message }}
      • Profile picture of the author TakenAction
        Originally Posted by revg View Post

        Thank you for this TakenAction. Absolutely no offence taken... I realize you are so right, I AM thinking about it all wrong... I somehow fell back into the trap of limiting myself with my own unsubstantiated beliefs...

        I have been emailing my list with free information, tips, healthy recipes, and stories for quite some time now. Up until now I have been just broadcasting. I have now started to create an autoresponder series. Thank you for confirming that this is the correct approach.

        I assume every list is different, but do you have any sort of standard baseline on how frequently I should email my list? Is there any advice you can give me on some good ways you have found to create a rapport or relationship with your list?

        Thank you for your time and advice.
        Awesome to hear.

        Create an organized autoresponder series that intro's yourself and I would send an email every 2 days in my own opinion. Give free value like you said you have done. Also engage them with questions and ask them to email you their answers, you get the idea.

        I would promote my own products if I were you.

        It could be as simple as "top 10 foods to eat to lose weight in 2015" your market literally has endless things you could sell.

        If I were you [on a monthly basis] I would do something along the lines:

        Lets stick with this situation that you are selling this product,

        "Top 10 food to eat in 2015 to lose weight"

        So for that month, lets say your giving tips and engaging them etc.
        and now you want to promote some products on day 15 of this month.

        on day 12,13,14 I would start giving them free tips and value on the same subject as the product you are going to sell. It warms them up for your product because its on the same subject.

        The way I would organize the products you are going to sell is:

        small low cost product to "get them in buying mode" so your "Top 10 foods to eat in 2015 to lose weight" product I would sell for $10 or less.

        Then proceed with that leading to your main core product for around $47

        Then upsell/crossell to about a $99 product and then optionally you can upsell that to a high ticket product for $997....which is what I do.


        That kind of funnel is going to make the difference of a $1 per subscriber funnel and a $30 per subscriber funnel.

        best of luck.
        Signature

        The best thing you can do is put yourself out there.

        {{ DiscussionBoard.errors[9713351].message }}
  • Profile picture of the author rjd1265
    send affiliate links or join solo ads and have people pay you $200 so send 400 clicks to their affiliate offers.
    Signature
    You Are A Snowflake
    {{ DiscussionBoard.errors[9714438].message }}
  • Profile picture of the author jason19
    find one of those shake/meal replacement supplements that has ongoing commissions for ongoing purchases
    {{ DiscussionBoard.errors[9718032].message }}
  • Profile picture of the author KenThompson
    Originally Posted by revg View Post

    ... what are the next steps you would take if this list was yours? Are there any good courses I can purchase that you could recommend that may give me a head start on proper autoresponder techniques I should be using? Any advice would be appreciated.
    Have you read this thread here in this sub-forum?

    http://www.warriorforum.com/email-ma...y-well-me.html

    It outlines what sounds like a unique method for email marketing the OP says has worked very well for him. You could do this and include affiliate offers as he explains.

    Worth a read, at least.


    Ken
    {{ DiscussionBoard.errors[9724035].message }}
  • Profile picture of the author Tony M
    I feel like many of the weight loss offers like diet pills, fad diets, etc.. would not be a good fit for my customers because many of my users are already finding success using the software they purchased.
    I think this is your problem.

    You're ASSUMING what your customers may or may not want.

    The solution?

    Survey them and segment the list.

    Then do a mini launch for an affiliate product or a product of your own.
    {{ DiscussionBoard.errors[9724101].message }}
  • Profile picture of the author Alexander Swift
    You're having a gold nugget in your hand! I think the best ways would be:
    - Sending them CPA offers. CPA offers are usually free so they have nothing to lose, and with that 20,000 people you can earn quite a nice amount of cash!
    - Sell solo ads - recently I've seen someone in this forum posted about buying solo ads from the health market. I don't remember the topic but just search. The health market is in HUGE demand for solo ads.
    - Pay per lead offer: this is like CPA but it generally pays better.
    {{ DiscussionBoard.errors[9724146].message }}
  • Profile picture of the author enhu
    I also have a list of fitness gym members with their emails. the lsit contains about 5K only but they are the locals our area and very sure they are using their emails. Need help please. which affiliate affiliate program should I offer to them?
    Signature

    can I have a signature?

    {{ DiscussionBoard.errors[9725559].message }}
  • Profile picture of the author Hsolutionsinc
    how do i get on your list and buy your software
    {{ DiscussionBoard.errors[9773631].message }}
  • Profile picture of the author HustlinGrind
    Do not send them trial offers for diet products that will ding their cc's later, that is insane. The honestly correct answer is to build another product yourself (info or video) and sell it directly to your list for 100% profits.
    {{ DiscussionBoard.errors[9773953].message }}
  • Profile picture of the author tobiascharles
    I would say you are going to make a shed load of money when you send out your offers but make sure you get it right. Might be worth investing in an expert at setting up your autoresponder emails - worth it with that sized list.
    {{ DiscussionBoard.errors[9775351].message }}

Trending Topics