TWO really excellent ways to Build Trust and Credibitlity with your List

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Its a well known fact that to get the most out of your email marketing efforts you must build a solid rapport with your Subs.

Here are 2 excellent ways to build up more Trust and Credibility with them. These Principals are timeless as it applies to Marketing today as it did 50 years ago.


1. Congruency and Consistency - In everything you say and do in your Follow Ups and Broadcasts you must ALWAYS be true to what you say throughout your relationship with a Subscriber. This is something that there IS NO way around. For instance, if you tell them that you hate Facebook ( and it just does not work) and then 2 months later you try to intensely persuade them that they need to buy "Facebook Marketing 101" then you will eventually have people that will call you out on it. And it will hurt or destroy your Credibility. So just do not do it even if it means losing out on Sales from a Product you could promote.

2. Over deliver ( maybe not in a sense that many of you have) - Okay, I see a lot of newbies doing this. They think if they send out more and more content to their Subs more frequently then they are automatically 'over delivering'. This can be a mistake. More is not necessarily ' more'
Think quality content and less about quantity. Having a link in a Follow Up to a Free Gift ( a very good one, many times I will pay for some nice gifts and give them away) is something that your Subs will appreciate it. It will definitely make them more inclined to really check out some of the Products you promote later on !


- Robert Andrew
#build #credibitlity #excellent #list #trust #ways

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